Announcements

Insights and updates from across the team.

Learn more about Attio, CRM, and GTM from members of our team and industry-leading experts.

Introducing AI Attributes

AI Attributes brings Attio's powerful AI agents directly into your lists, views and record pages.

Ilan Cedillos

4 min read

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How we chose the name Attio

Your brand name, and by extension your domain, is the heartbeat of your company. Here's the story behind how we chose the name Attio.

Alex Vale

5 min read

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Introducing Attio Sequences

Attio Sequences, our new email sequencing tool, lets you create intelligent email sequences that respond to real prospect moments and signals.

Ilan Cedillos

3 min read

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AI and the next generation of CRM

We're going to usher CRM into the AI era, and it will represent a monumental shift for the category. Here's our vision for the next generation of CRM.

Nicolas Sharp

10 min read

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Introducing Attio Objects

Attio Objects, our powerful data model with custom objects, gives you the power to build the exact CRM you need, in a fraction of the time and cost.

Ilan Cedillos

6 min read

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Reporting 2.0: Powerful new features are here

We’ve majorly updated our reporting system with a whole new building flow, powerful new configurations, beautiful refreshed designs, and more. Building powerful reports is now more intuitive than ever before.

Heather Rowland

4 min read

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Finding the right sales moment for PLS

More and more companies are adopting a hybrid model that merges product-led strategies with sales-assisted GTM tactics. But the challenge with this motion lies in the timing of your sales intervention. Drive your business forward by making data-driven decisions.

Alice Chen

4 min read

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Monitoring product-led growth metrics that matter

At the core of PLG, it is all about your product. To succeed, not only do you need a stellar product, but you must also have a full understanding of your customers’ product usage and a system that detects possible leads.

Alice Chen

4 min read

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Automating upselling & cross-selling techniques

Customer acquisition is the beginning of a constantly evolving relationship where every interaction holds a new promise. This is where upselling and cross-selling come in as cornerstones of business strategies.

Alice Chen

4 min read

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Essential AI workflows to boost your GTM strategy

With new AI-enhanced innovations, your operations can be streamlined to enrich user experiences. To help realize your full potential, we have leveraged the power of AI into Automations so you can boost the success of your GTM strategy.

Alice Chen

4 min read

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4 Slack-integrated workflows to bring insight to your channels

By merging Attio’s real-time data capabilities with Slack’s centralized messaging, we can ensure that only accurate data gets passed on. This can be further topped off with Automations for you to bring insight directly into your Slack channels.

Alice Chen

3 min read

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Unlock sales potential with Automations

To truly excel in your sales endeavors, it is vital to have a robust sales stack that maximizes productivity. Automations is an indispensable part of your stack that can help speed up tasks and give you time to focus on doing sales.

Alice Chen

5 min read

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Automations for product-led growth in CRM

The essence of product-led growth (PLG) lies primarily in the product itself. However, a lot of work needs to be done to ensure your product is compelling, intuitive, and fits your ICP’s needs.

Alice Chen

3 min read

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Automate RevOps to enhance your GTM efforts

For a RevOps team to thrive, equipping them with the right tools to optimize efficiency is crucial. This is where Automations comes in as you can streamline processes to eliminate manual redundancies and track performance metrics.

Alice Chen

5 min read

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Attio + June: Bring product data to your CRM

Our new integration with June.so lets you continually sync your product data with our powerful data model. You just need to map the attributes of your custom object with the relevant data points that you want synced.

Nicolas Sharp

2 min read

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Why Salesforce is Great

Salesforce has established itself as the market leader in CRM despite many users finding it frustrating. In this post we explore what Salesforce is and some of the reasons it's so prevalent.

Alexander Christie

10 min read

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Attio raises $23.5m Series A Round

Today we're excited to announce that we've raised $23.5 million in Series A funding, led by Redpoint Ventures with participation from existing investors Balderton Capital and Point Nine.

Nicolas Sharp

5 min read

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Announcing our $7.7m seed round led by Point Nine

Today we're proud to announce that we've raised $7.7m in seed funding. The round, led by Point Nine, with participation from Balderton, Headline, our existing investors Passion Capital, and numerous Angels, will help accelerate our mission to completely change CRM.

Nicolas Sharp

2 min read

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