[Product]

Apr 02

Introducing Call Intelligence

Your CRM now captures, understands, and surfaces insights from every live conversation.

Ilan Cedillos
Brand & Comms

Apr 02

[Product]

4 min read

Apr 02

Introducing Call Intelligence

Ilan Cedillos
Brand & Comms

[Inside Attio]

How we chose the name Attio

Your brand name, and by extension your domain, is the heartbeat of your company. Here's the story behind how we chose the name Attio.

Alex Vale
VP Marketing

[Product]

Introducing AI Attributes

AI Attributes brings Attio's powerful AI agents directly into your lists, views and record pages.

Ilan Cedillos
Brand & Comms

Latest articles

Introducing Call Intelligence

Apr 02

[Product]

Your CRM now captures, understands, and surfaces insights from every live conversation.

Introducing AI Attributes

Feb 25

[Product]

AI Attributes brings Attio's powerful AI agents directly into your lists, views and record pages.

How we chose the name Attio

Feb 06

[Inside Attio]

Your brand name, and by extension your domain, is the heartbeat of your company. Here's the story behind how we chose the name Attio.

Introducing Attio Sequences

Nov ’24

[Product]

Attio Sequences, our new email sequencing tool, lets you create intelligent email sequences that respond to real prospect moments and signals.

Attio raises $33 million in funding

Aug ’24

[Company]

We’re accelerating our mission of building the definitive CRM for the next generation.

Introducing Attio's AI-powered research agent

Aug ’24

[Product]

We’ve just shipped a new AI-powered research agent that can research anything on the web right inside of Attio.

AI and the next generation of CRM

Jul ’24

[Perspectives]

We're going to usher CRM into the AI era, and it will represent a monumental shift for the category. Here's our vision for the next generation of CRM.

Introducing Attio Objects

Jun ’24

[Product]

Attio Objects, our powerful data model with custom objects, gives you the power to build the exact CRM you need, in a fraction of the time and cost.

Reporting 2.0: Powerful new features are here

May ’24

[Product]

We’ve majorly updated our reporting system with a whole new building flow, powerful new configurations, beautiful refreshed designs, and more. Building powerful reports is now more intuitive than ever before.

The new Attio importer is here

May ’24

[Product]

Import your data 10X faster with our brand new importer.

Attio + Hightouch: All your user and product data inside your CRM

May ’24

[Product]

Our new integration with Hightouch enables you to easily sync your complete user and product data inside Attio, as well as any other type of data from your warehouse.

Introducing Attio Automations: The engine for your GTM team

Nov ’23

[Product]

Automations allows you to build automated processes and systems for virtually any go-to-market process. Run AI-driven actions, perform complex calculations, auto-assign tasks to teammates, and so much more.

Finding the right sales moment for PLS

Oct ’23

[Guides]

More and more companies are adopting a hybrid model that merges product-led strategies with sales-assisted GTM tactics. But the challenge with this motion lies in the timing of your sales intervention. Drive your business forward by making data-driven decisions.

Monitoring product-led growth metrics that matter

Oct ’23

[Guides]

At the core of PLG, it is all about your product. To succeed, not only do you need a stellar product, but you must also have a full understanding of your customers’ product usage and a system that detects possible leads.

Automating upselling & cross-selling techniques

Oct ’23

[Guides]

Customer acquisition is the beginning of a constantly evolving relationship where every interaction holds a new promise. This is where upselling and cross-selling come in as cornerstones of business strategies.

Boosting sales productivity with Revenue Operations automation

Oct ’23

[Guides]

To boost productivity, there needs to be an alignment between departments. This is where Revenue Operations emerges as a game-changer as it breaks down barriers between departments and enables decision-making.

Essential AI workflows to boost your GTM strategy

Oct ’23

[Guides]

With new AI-enhanced innovations, your operations can be streamlined to enrich user experiences. To help realize your full potential, we have leveraged the power of AI into Automations so you can boost the success of your GTM strategy.

4 Slack-integrated workflows to bring insight to your channels

Oct ’23

[Guides]

By merging Attio’s real-time data capabilities with Slack’s centralized messaging, we can ensure that only accurate data gets passed on. This can be further topped off with Automations for you to bring insight directly into your Slack channels.

Unlock sales potential with Automations

Oct ’23

[Guides]

To truly excel in your sales endeavors, it is vital to have a robust sales stack that maximizes productivity. Automations is an indispensable part of your stack that can help speed up tasks and give you time to focus on doing sales.

Automations for product-led growth in CRM

Oct ’23

[Guides]

The essence of product-led growth (PLG) lies primarily in the product itself. However, a lot of work needs to be done to ensure your product is compelling, intuitive, and fits your ICP’s needs.

Automate RevOps to enhance your GTM efforts

Sep ’23

[Guides]

For a RevOps team to thrive, equipping them with the right tools to optimize efficiency is crucial. This is where Automations comes in as you can streamline processes to eliminate manual redundancies and track performance metrics.

Attio + June: Bring product data to your CRM

Sep ’23

[Product]

Our new integration with June.so lets you continually sync your product data with our powerful data model. You just need to map the attributes of your custom object with the relevant data points that you want synced.

Transitioning from founder-led sales to a scalable revenue engine

Jul ’23

[Perspectives]

You're a startup founder, you’ve been responsible for any and all revenue that’s made it through the door. Now comes the (even) harder part: building a scalable sales engine.

Why Salesforce is great

Mar ’23

[Perspectives]

Salesforce has established itself as the market leader in CRM despite many users finding it frustrating. In this post we explore what Salesforce is and some of the reasons it's so prevalent.

Attio raises $23.5m Series A round

Mar ’23

[Company]

Today we're excited to announce that we've raised $23.5 million in Series A funding, led by Redpoint Ventures with participation from existing investors Balderton Capital and Point Nine.

Announcing our $7.7m seed round led by Point Nine

Nov ’21

[Company]

Today we're proud to announce that we've raised $7.7m in seed funding. The round, led by Point Nine, with participation from Balderton, Headline, our existing investors Passion Capital, and numerous Angels, will help accelerate our mission to completely change CRM.