Orchestrate revenue agents with Workflows

[How Attio uses Attio]

Oct '26

Inside the system that runs Attio’s GTM

Kyle Doherty, Rev Ops Lead, and Zev Lebowitz, Head of Solutions, take you behind the scenes of how we centralize leads, customer interactions, and communication in Attio — and the wider tech stack that feeds into it.

Kyle Doherty
Rev Ops Lead

Zev Lebowitz
Head of Solutions

Oct '26

[How Attio uses Attio]

9 min read

Oct '26

Inside the system that runs Attio’s GTM

Kyle Doherty
Rev Ops Lead

Zev Lebowitz
Head of Solutions

[Inside Attio]

Why Attio hires graduates

The bet on early talent that keeps paying off.

Shriya Anand
Chief of Staff

[Company]

Attio raises $52m Series B

We’re building the new foundation of CRM that lets every team build on their own terms.

Nicolas Sharp
CEO & Co-founder

[Inside Attio]

What AI can’t change: Behind Attio’s latest brand campaign

Why Attio's latest brand campaign is built around the one part of sales AI doesn't touch: the celebration itself.

Kate Donnellan
Campaigns Lead

Latest articles

Inside the system that runs Attio’s GTM

Oct '26

[How Attio uses Attio]

Kyle Doherty, Rev Ops Lead, and Zev Lebowitz, Head of Solutions, take you behind the scenes of how we centralize leads, customer interactions, and communication in Attio — and the wider tech stack that feeds into it.

What AI can’t change: Behind Attio’s latest brand campaign

Aug '26

[Inside Attio]

Why Attio's latest brand campaign is built around the one part of sales AI doesn't touch: the celebration itself.

Why Attio hires graduates

Aug '26

[Inside Attio]

The bet on early talent that keeps paying off.

Attio does the math

Jul '26

[Product]

Formula attributes calculate new values from your data and understand how it changes over time.

Inconvo is joining Attio

Jul '26

[Company]

We’re delighted to announce that the Inconvo team is joining Attio. Its co-founders, Eoghan and Liam Mulcahy, are joining our Engineering team to expand Attio’s ecosystem of agents and integrations.

Workflows: orchestrate revenue agents, on every account

Jun '26

[Product]

Workflows is a new way to orchestrate AI agents alongside your team. Powered by Universal Context so every agent runs on the full picture of your business.

Work anywhere with Attio

Apr '26

[Product]

Orchestrate your CRM with direct connections in Claude, ChatGPT, and Notion.

Permissions in Attio

Feb '26

[Product]

Introducing a new permissions system in Attio with object controls.

Introducing Ask Attio

Feb '26

[Product]

Ask Attio is a new way to work with your CRM. Powered by Universal Context, it deeply understands your business.

Meet the Attio Developer Platform

Nov '25

[Product]

Attio is now the first AI-native CRM with a platform anyone can build on.

We held our first hackathon

Sep '25

[Inside Attio]

We handed developers our App SDK for a weekend for the chance to win $10K. Here’s how it went.

Attio raises $52m Series B

Aug '25

[Company]

We’re building the new foundation of CRM that lets every team build on their own terms.

Introducing Call Intelligence

Apr '25

[Product]

Your CRM now captures, understands, and surfaces insights from every live conversation.

Introducing AI Attributes

Feb '25

[Product]

AI Attributes brings Attio's powerful AI agents directly into your lists, views and record pages.

How we chose the name Attio

Feb '25

[Inside Attio]

Your brand name, and by extension your domain, is the heartbeat of your company. Here's the story behind how we chose the name Attio.

Introducing Attio Sequences

Nov '24

[Product]

Attio Sequences, our new email sequencing tool, lets you create intelligent email sequences that respond to real prospect moments and signals.

Attio raises $33 million in funding

Aug '24

[Company]

We’re accelerating our mission of building the definitive CRM for the next generation.

Introducing Attio's AI-powered research agent

Aug '24

[Product]

We’ve just shipped a new AI-powered research agent that can research anything on the web right inside of Attio.

AI and the next generation of CRM

Jul '24

[Perspectives]

We're going to usher CRM into the AI era, and it will represent a monumental shift for the category. Here's our vision for the next generation of CRM.

Introducing Attio Objects

Jun '24

[Product]

Attio Objects, our powerful data model with custom objects, gives you the power to build the exact CRM you need, in a fraction of the time and cost.

Reporting 2.0: Powerful new features are here

May '24

[Product]

We’ve majorly updated our reporting system with a whole new building flow, powerful new configurations, beautiful refreshed designs, and more. Building powerful reports is now more intuitive than ever before.

The new Attio importer is here

May '24

[Product]

Import your data 10X faster with our brand new importer.

Attio + Hightouch: All your user and product data inside your CRM

May '24

[Product]

Our new integration with Hightouch enables you to easily sync your complete user and product data inside Attio, as well as any other type of data from your warehouse.

Introducing Attio Automations: The engine for your GTM team

Nov '23

[Product]

Automations allows you to build automated processes and systems for virtually any go-to-market process. Run AI-driven actions, perform complex calculations, auto-assign tasks to teammates, and so much more.

Monitoring product-led growth metrics that matter

Oct '23

[Guides]

In PLG, the product does the selling. To get the most out of that motion, you need to read what users are doing inside the product — and have a system that turns those signals into action before the moment passes.

Essential AI workflows to boost your GTM strategy

Oct '23

[Guides]

AI in CRM has moved past summaries to agents that do real work. Below are five high-leverage GTM workflows worth running, with prompts to try in Ask Attio.

Unlock sales potential with Workflows

Oct '23

[Guides]

Sales reps spend only a third of their day on actual selling. The right workflows handle the research, admin, and follow-ups, so reps can focus on the deals that matter.

Workflows for product-led growth in CRM

Oct '23

[Guides]

In product-led growth, the product drives the sale. The team's job is everything around it: catching the signals users send, and acting on them before the moment passes.

Attio + June: Bring product data to your CRM

Sep '23

[Product]

Our new integration with June.so lets you continually sync your product data with our powerful data model. You just need to map the attributes of your custom object with the relevant data points that you want synced.

Transitioning from founder-led sales to a scalable revenue engine

Jul '23

[Perspectives]

You're a startup founder, you’ve been responsible for any and all revenue that’s made it through the door. Now comes the (even) harder part: building a scalable sales engine.

Why Salesforce is great

Mar '23

[Perspectives]

Salesforce has established itself as the market leader in CRM despite many users finding it frustrating. In this post we explore what Salesforce is and some of the reasons it's so prevalent.

Attio raises $23.5m Series A round

Mar '23

[Company]

Today we're excited to announce that we've raised $23.5 million in Series A funding, led by Redpoint Ventures with participation from existing investors Balderton Capital and Point Nine.

Announcing our $7.7m seed round led by Point Nine

Nov '21

[Company]

Today we're proud to announce that we've raised $7.7m in seed funding. The round, led by Point Nine, with participation from Balderton, Headline, our existing investors Passion Capital, and numerous Angels, will help accelerate our mission to completely change CRM.