5 min read
Attio raises $52m Series B
Nicolas Sharp CEO & Co-founder
The round was led by GV (Google Ventures), with participation from our existing partners Redpoint Ventures, Balderton Capital, Point Nine, and 01A.
We’re scaling engineering, expanding globally, and accelerating the development of the AI primitives that will reinvent CRM for the AI era. We’ve now raised $116 million to date.
The rise of the GTM builder
Go-to-market is undergoing its biggest shift in decades. It’s redefining how teams work, what’s possible to build, and who gets to build it.
A new generation of builders is emerging, and they think differently about how software should work. We call them GTM builders.
They aren’t constrained by titles or roles. Instead, they think like builders, see how things should work, and then make it real. They know how their GTM should run, and they expect tools to let them build their vision.
These are teams that don’t wait for vendor roadmaps, a 12 month implementation timeline, or settle for a tool’s constraints. They’re the GTM engineer who sees automation opportunities everywhere; the RevOps leader who architects processes from first principles; the technical founder who refuses to let software limit their vision.
We know this because these builders are our users. 5,000 paying customers now run their go-to-market on Attio, including incredible companies like Lovable, Granola, Modal, Replicate, and Public. We’re also on track to 4x ARR growth this year.
But what’s most telling isn’t just the adoption. It’s how these teams are using our platform. They don’t just use Attio, they build on it. And we’ve been amazed at what they’ve been building.
They're scripting workflows, extending interfaces, and spinning up custom tooling in hours, not months. They're molding Attio to exactly fit their GTM motions, redefining what CRM can be.
“Attio finally lets us build a CRM that fits our business, instead of forcing us to fit the software. The ability to adapt our system as our GTM evolves has been transformative for how we operate.” — Modal
Built on AI primitives
Legacy CRMs still assume a world of manual inputs, rigid workflows, and human-only operators. They were built for the old software paradigm where teams adjusted to the tool instead of shaping it to their needs.
AI-native CRM requires a completely different foundation: one that gives teams control over their data, the freedom to build their own systems, and the ability for humans and AI to work side by side.
That’s why we’ve been building Attio on the core primitives of AI-native software — and applying them to CRM. These are the building blocks that let every team shape their go-to-market exactly to their business:
Native ingestion – unified, real-time GTM data from every source with no duplicates or stale records
Intelligent workflow engine – powerful automation that scales across systems and teams, end-to-end
Programmable surfaces – APIs, SDKs, and soon natural language to build tools, extend interfaces, and integrate without overhead
Agent collaboration – designed for humans and AI to operate side by side across every GTM process
Permissions + identity – fine-grained access control across users, data, and AI agents
Predictive intelligence – context that continuously adapts, surfacing the right insights and actions as you go
These aren’t incremental features. They’re the foundation for a new era of GTM, where your CRM is fully programmable, endlessly extensible, and able to orchestrate processes intelligently at massive scale.
Attio customers are already putting some of these primitives to work, pulling in data from across their stack to automate workflows in minutes that used to take weeks. And with our App SDK, now in beta, builders are deploying custom apps directly inside Attio, no third-party infrastructure or overhead required. And more is coming: agent collaboration and advanced permissions are in active development, which will unlock even greater power as we ship them.
“What’s been so impactful about Attio is how AI is seamlessly woven into the platform, making it easy to experiment with and build out new functionalities which genuinely enrich our existing processes.” — Legora
And this is only the start: we’re building toward a world where anyone can shape Attio and their GTM through natural language: building automations, interfaces, and entire workflows just by describing what you need.
What comes next
This $52m Series B represents more than growth capital. It's about accelerating the transformation of CRM in the AI era. While others are racing to add AI features, we're building the foundation that the next decades of GTM will run on.
Our sights are set on empowering every GTM builder, and our focus will be unrelenting on two fronts: engineering and go-to-market.
On engineering, we’ll continue scaling our team and invest heavily in R&D, bringing in exceptional talent to ship product even faster than before.
On go-to-market, we’re going to keep expanding globally to GTM builders everywhere, giving every team the freedom to build without limits.
Finally, as part of the round, Michael McBride from GV is joining our board. As GitLab’s former CRO, he helped scale revenue more than 100x through IPO and beyond. With his deep experience in scaling an iconic global company and his builder DNA, he brings exactly what we need as we enter our next phase.
Building the future
The future of go-to-market is about having a CRM that truly knows your customers and gives you the exact capabilities you need to win the market, no matter how unique.
When all customer context is captured, every process is adaptable, and every capability can be built without limits, CRM becomes what it was always meant to be: customer relationship magic.