Hire an expert

I build scalable GTM systems for ambitious teams — with Attio at the core. As the founder of novlini®, I lead a specialized team working exclusively with Attio to design modern, modular GTM stacks that scale. Over the past 3+ years, we’ve helped 20+ startups, scale-ups and global teams make Attio the core of their operations — replacing Salesforce, Hubspot, and Pipedrive with a system they fully control. We’re one of the most experienced Attio-focused teams worldwide: • 100% specialized in Attio • Deeply embedded in the product • In close contact with the Attio team While we focus solely on Attio, we understand every major CRM platform — enabling smooth, strategic migrations and thoughtful GTM architecture. Our strength is building systems that are both powerful and maintainable: • Modular, scalable, and tailored to your workflows • API-connected where needed, with Attio-native features • No-code when it’s the fastest and smartest path 👉 How we work 1. Book a free 30-minute Discovery Call (link on the left) 2. I’ll assess your tech stack, team workflows and key growth challenges 3. You receive a tailored plan and quote — and we can kick off immediately ✅ What we bring • Deep knowledge of Attio CRM (setup, migration, advanced workflows) • Expert migration from legacy CRMs (Salesforce, Hubspot, Pipedrive) • Custom GTM architecture tailored to your business stage • Stack integration with tools like Segment, Make, Pipedream, Zapier • Long-term strategic support and continuous optimization • Clear documentation, training and enablement for your team ⚙️ What we deliver • Full Attio configuration: views, pipelines, automations, permissions • GTM stack design with Attio at its core • Seamless CRM transition plans and execution • Technical implementation of API-based workflows • Ongoing support, iteration and growth enablement 📈 Ready to scale with Attio? Let’s build your GTM system — the right way.

We're a data engineering consultancy specializing in complex CRM configurations. We partner closely with Marketing, Sales, and Success teams to implement scalable tools and data processes. Our top priority is helping you realize value from Attio as quickly as possible. In the first week of our engagement, we'll tackle your biggest challenges and identify quick wins to help you see immediate progress. 👉 HOW TO GET STARTED: We can get started on your project within 24 hours of getting in touch. Here's how we work with new clients: 1. ☎️ Discovery Call: Use the link in the "Resources" section to book your free 30 minute session. We'll use this time to understand your goals and determine if we're the right fit for your needs. 2. 🛠️ Workshop [optional]: Following the Discovery Call, we'll schedule a free 60 minute workshop to build a custom roadmap for your specific Attio needs. If you have a simple project, we'll skip this and get started right away. 3. 💍 Proposal: Following the workshop, we'll provide a detailed quote within 12 hours. 4. ✅ Project kick-off. As soon as you're ready to start, so are we. 🦌 OUR SERVICES: We specialize in assisting clients with complex CRM migration requirements, and those with existing Attio configurations who are seeking more advanced setups (especially with third party integrations.) • 🚀 CRM Migrations: Move your data and processes from HubSpot, Salesforce, or any other CRM into Attio with minimal disruption. • 🤖 Automations: Leverage AI, reduce manual tasks, streamline operations, and keep important work from slipping through the cracks. • 📡 External Integrations: Keep your CRM connected to any external tool. We configure data pipelines, ETL, AI platforms, and other custom setups using solutions that can be maintained and easily built upon in the future. • 🔍 Audits: Evaluate the health of your Attio setup with a comprehensive audit. We'll assess data structure, automation efficiency, and integrations to identify gaps and opportunities for improvement. • 🛠️ Ongoing Support: Our commitment doesn't end after the initial project completes. We're here to ensure long-term success with expert guidance and hands-on support.

With 9 years of expertise in the CRM space, we specialize in helping businesses streamline their customer relationship management, optimize workflows, and scale operations efficiently. We have worked with large enterprises like Sonos and Gopuff, as well as smaller, fast-growing companies like Retention, StoryBoard and Cresta delivering tailored CRM solutions that drive results. Having supported over 150 clients across multiple CRMs, we bring deep technical knowledge, strategic insights, and hands-on experience to every engagement. Whether it’s implementing, customizing, or automating CRM systems, we ensure businesses get the most out of their tools while improving productivity, collaboration, and customer insights. Our mission is simple: to empower businesses with smarter, more efficient CRM solutions that fuel growth and long-term success. How We Help 🔧 Custom Attio Workspaces – Designing, optimizing, and structuring Attio databases to fit your business needs, including audits, clean-ups, and workflow strategy. 🧠 CRM & Data Management – Organizing and streamlining client relationships, sales pipelines, and team collaboration with Attio’s powerful features, enhanced with AI-driven insights. 🤝 Team Training & Adoption – Guiding teams through Attio implementation, change management, and best practices to ensure smooth adoption and maximum efficiency. 🔗 Automation & Integrations – Connecting Attio with key tools like Zapier, Slack, Google Workspace, and other platforms to automate repetitive tasks and improve productivity. 📦 Migration, Maintenance & Scalability – Seamlessly migrating data into Attio, ensuring long-term performance, and scaling systems as your business grows.

80x builds enterprise Attio infrastructure for startups and VCs - automating enrichment, surfacing buyer signals, and orchestrating AI workflows that turn raw data into pipeline. 📀 What we build 1. GTM data architecture – mapping your business into Attio’s data layer: from dealflow + investor engagement to outbound, CS, and everything in between. 2. Automation systems – codifying workflows into repeatable logic that reduces friction, eliminates manual steps, and prevents slippage. 3. Integration engineering – stitching Attio into your wider stack: data warehouse, AI tools, calendar, email, analytics — cleanly and durably. 4. System audits + rebuilds – for existing Attio setups: we fix broken models, patch leaky workflows, and make it usable again. 5. Embedded support – some clients keep us on for sprint-based upgrades + long-term iteration as their GTM needs evolve. 📀 Ready to build? We treat GTM infrastructure like product infrastructure — and that starts with a clear setup process. Here's how we usually engage: • GTM systems assessment – quick intro call via the link in resources. We’ll map your current GTM stack, flag breakpoints, and define the systems you’ll need to scale in Attio. • Architecture workshop [if needed] – for more complex work, we’ll co-design your data model, workflows, and integrations in a 60-min working session. For simpler setups, we skip straight to scope. • Scoped proposal – you’ll get a detailed proposal same-day. • Engineering kick-off – once aligned, we start building. Usually within 24 hours. 📀 FAQ's • Attio is our layer 1 - we build 90% of our systems directly in it, then deploy layer 2 tools like Clay, Supabase, and custom code where required to push our systems even harder. • Every workflow we build (agentic or hardcoded) is designed to meet real operational pressure - whether you’re raising your next fund or scaling post–product–market fit. We iterate aggressively in 3 and 6 day sprints to achieve this reliability. • We’re a team of 3 ex software engineers + a PM. Work with us as a full squad or hire a portion of us based on what you need. 📀 Trusted by: Long Journey Ventures, Union Square Ventures, Fintech Collective and 20+ others.

Welcome to Sideways: Your Strategic Attio CRM & Sales Technology Partner. I'm Will Sawney, an Attio Expert Partner dedicated to empowering B2B businesses to maximise sales revenue through expertly designed and implemented Attio CRM setups. My focus is on strategic system design, seamless integration, and clear communication, ensuring your sales technology directly fuels your growth. ------ WHY PARTNER WITH ME FOR YOUR ATTIO SUCCESS? ✅ Strategic Attio Implementation ➜ Beyond setup, I design complete Attio CRM solutions that integrate seamlessly with your Go-To-Market (GTM) strategy, optimising for clear revenue pathways and a high-performance sales engine. ✅ Expert Migrations ➜ Smooth and precise transitions from Salesforce, HubSpot, Zoho, Airtable, or other CRMs directly into Attio, ensuring data integrity and minimal disruption. ✅ Integrated Sales Tech Stack ➜ Connecting Attio with your essential lead sourcing, data enrichment, and AI prospecting tools (e.g., Apollo, Clay, Zapier) for fully automated, efficient workflows. ✅ Attio System Audits & Actionable Roadmaps ➜ For existing Attio users, I diagnose bottlenecks, uncover hidden opportunities, and provide a clear, actionable plan to boost efficiency and revenue growth. ✅ Ongoing Attio Optimisation & Support ➜ Proactive partnership through flexible retainers to continuously refine your Attio setup, ensure peak performance, and adapt to evolving sales needs. ------ MY SERVICES ▪ Initial Discussion: A brief call to understand your specific Attio challenges and strategic goals. ▪ Quick Fix Sprints: Need problems resolved immediately? I can fix issues with data, workflows, integrations or configuration. Available in S/M/L sizes, starting from £500. ▪ Audit & Recommendations: For £750, I will conduct a focused deep-dive into your existing systems or proposed Attio or GTM setup, delivering a detailed report with actionable recommendations to maximise your investment. ▪ Implementation Phase: Based on our audit (or your clear requirements), I will design, build, and integrate your high-performance Attio CRM and sales technology stack. Typically 2-3 months, from £2,500 - £5,000 / month. ▪ Optimisation Support: For sustained growth, I offer ongoing strategic support and system optimisation. Minimum 3 months, from £500 - £1,000 / month. ✨Ready to transform your Attio into a revenue-generating powerhouse? ➜ Let's connect today. ------ See my website for client case studies and further information.

I'm Kayla Campos, founder of Revautex. With a background in business development and sales, I understand the challenges teams face when it comes to streamlining systems in a way that helps drive revenue. From managing the sales cycle to automating workflows and centralizing your data, I know what it takes to build systems that support sales and growth. Revautex is a consultancy specializing in designing, implementing, and optimizing Attio and other tools to fit your business needs. Whether you're migrating to Attio, refining your existing workspace, integrating with other tools, or building a GTM strategy from the ground up, we’re here to help. HOW WE CAN HELP: We provide comprehensive implementation services and targeted guidance, including: • Attio migration, setup, and configuration tailored to your business • Automations and integrations using no-code solutions (e.g., Zapier, Relay.app, etc.) • Training & support WHO WE WORK WITH: • Small, service-based businesses that are digital first or client driven • Growth-focused teams that need better systems to manage leads, sales, and operations • Entrepreneurial founders & small teams who may not have in-house revenue operations expertise Our clients typically include agencies, high-ticket service businesses, tech-adjacent startups, and professional services firms. HOW TO GET STARTED: 1. Book Intro Call. We'll discuss your business, goals, and needs so I can better understand how I might be able to help. 2. Strategy & Process Mapping Workshop. For implementation projects, we’ll spend 90 mins with you to deep dive into your business, map out your process in real-time using a flowchart and design a clear Attio structure that makes sense for your business model. 3. Proposal. We'll draft a proposal based on what we learned in the workshop. 4. Project Launch. Once everything is in place, we can hit the ground running and begin executing on your project.

As a seasoned GTM engineer, I help fast-growing founders like you simplify and speed up your go-to-market strategy by automating revenue operations and building scalable systems in Attio. With a proven approach to fixing and structuring Attio workspaces, I make sure your CRM isn’t just a database—it’s a revenue engine that works for your business. My Monofication process turns GTM guesswork into focused, actionable strategies while creating workflows your team will actually love using. It all starts with a 1-week sprint to fix your biggest challenges and unlock quick wins. From optimizing your Attio workspace to automating inbound and outbound workflows, I’ll help you get results—fast, without needing to hire a sales or ops team. Who This Is For • Founders ready to take action and achieve measurable results. • Startups looking to eliminate manual, repetitive tasks and scale smarter. • Teams who want to replace costly hires with AI tools that run 24/7, saving time, money, and headaches. • Businesses committed to building sustainable, scalable systems that drive growth. Who This Isn’t For • Founders who prefer long scoping sessions over execution. • Startups content with “good enough” systems or slow growth. • Teams resistant to embracing automation, AI, or system optimization. Here’s How I’ll Help You: • Fix, optimize and automate your Attio workspace so it’s clear, scalable, and works the way you need it to. • Automate inbound and outbound lead generation and conversion, replacing multiple new hires with AI tools that work 24/7—saving you time, cost, and HR headaches. • Signal Based lead generation • Monopolize your offer so it becomes the only logical choice in your market. • Integrate external tool stacks and automations to help you hit your goals faster and more efficiently. • Find quick wins and high-ROI actions to get immediate results. • Train and empower your team so they can confidently manage these systems and drive sustainable growth on their own. Why Work With Me? I stay ahead of trends by testing strategies with high-growth startups already using Attio under my guidance. You’ll get access to the latest insights and proven frameworks, designed to deliver predictable revenue growth while saving you from the costs and headaches of scaling your team too fast. Let’s Start with Just 1 Week We’ll solve your most immediate challenges, get your GTM strategy on track, and lay the foundations for your businesses most successful year to date.

Our team helps high-growth companies stop the chaos of scattered knowledge and doc dumps — so your company can get work done efficiently and adopt modern tech tools like Attio. Get access to a team of automation engineers, workspace designers, and developers. We’ll help you organize, streamline, and automate processes — tailored to how you want your company to work going forward. With a track record of successfully completing over 100 projects with more than 80 clients, we can help you get everyone’s nuanced workflows into a trusted workspace. Work faster and more efficiently as a team — with less manual work, fewer mistakes, and a much better employee experience across teams. We can help you with the following: • Workspace development • Workspace design • Workspace automation and integrations • Workspace documentation • Migrations / integrations / automations with other tools • Workspace monitoring and maintenance • Attio training for teams Need help with something else that’s not listed above? Reach out to us! We’d be happy to discuss what you had in mind.