Mixmax

Mixmax

Automate Mixmax with Attio automations and empower your team to generate more pipeline.

Install app

Overview

Connect to Mixmax to enable the ‘Add Email to Sequence’ workflow block inside Attio, enabling you to seamlessly add contacts to Mixmax sequences directly from your Attio workflows.

How it works

Use Mixmax to:

  • Automate personalized multichannel campaigns that convert.
  • Access AI-powered email templates.
  • Use AI-driven email composition.
  • Automate follow-ups so every lead or customer gets the attention they need.
  • Reduce data entry and keep Attio up-to-date.

Configure

Note: You must be on Mixmax’s annual Growth+ or Enterprise plan to use the integration with Attio.

Please note that Mixmax's authentication works on a per-user basis, not a per-workspace basis. This means that once you have connected Attio with your Mixmax account, all members of your Attio workspace will have access to all your Mixmax sequences.

An admin can follow these steps to connect your Attio and Mixmax accounts:

  1. Locate your API key in Mixmax by navigating in Mixmax to Settings > Integrations, then clicking Create Mixmax API Token in the API section. Copy the key.
  2. In Attio, click your workspace name in the upper-left of Attio, then select Workspace settings.
  3. Head to Apps on the left-hand side, search for and select Mixmax, then Install.
  4. Enter the API key and click Add.

Once you have finished the above steps, Mixmax blocks will be available to use in workflows.

In order to use Mixmax with Attio, confirm the following:

  • Ensure you have a sequence created in Mixmax.
  • Ensure you have a mailbox configured in Mixmax.