Data syncing

The data model for go-to-market magic.

Attio gives you complete control and flexibility to build the perfect CRM that drives revenue forward.


Partnership
Custom
  • Record name
  • Email address
  • Location
12 More Attributes
Lead
Custom
  • Lead source
  • Lead score
  • Point of contact
12 More Attributes
Company
Standard
  • Company name
  • Industry
  • Domain
10 More Attributes
Person
Standard
  • Record name
  • Email address
  • Location
12 More Attributes
Deal
Standard
  • Record name
  • Deal type
  • Potential value
16 More Attributes

Blazingly fast,
amazingly flexible.

Attio’s custom objects help you build the perfect CRM data model for your business' needs.

Build for any business model.

Easily create custom objects for any use case you can think of.

Iterate faster than ever.

Sort, filter and utilize millions of records in milliseconds.

Fine-tune to your data structure.

Tweak Attio until it’s a perfect fit with your existing data model.

Create associations.

Link objects to make sure your data is accurate, actionable and insightful with our powerful graph model.

Custom attributes

Store and update any kind of data your business needs.

Activity timelines

Get instant visibility into the full history of every interaction.

Detailed views

From kanbans to tables, visualize your data the way that works for you.

Automatic enrichment.
Automatic advantage.

Get the context you need for every prospect, automatically drawn from 100s of sources and pre-analyzed by AI.

Every record, enriched.

Revenue to location, employee count, company size, and more.

Build for any business model.

Easily create custom objects for any use case you can think of.

Data-powered workflows.

Automate your go-to-market decisions based on the most reliable dataset in the industry.

Unify your data sources.

Draw on all your business, customer and product data to supercharge your GTM team’s efforts.

No silos. Collate your product, user & billing data in real-time via reverse ETL and CDPs.

Real-time data. Dynamic reporting.

Quickly create reports to get deeper insights into your data with Attio’s powerful reporting suite.

Ready to build your team's dream CRM?