Data model
The data model for go-to-market magic.
Attio gives you control and flexibility to build the perfect CRM that drives revenue forward.
Blazingly fast, amazingly flexible.
Create the exact data model your business needs with custom objects.
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Build for any business model.
Track investors, partners, products, or anything else unique to how you operate.
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Iterate faster than ever.
Sort, filter, and utilize millions of records in milliseconds.
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Fine-tune to your data structure.
Customize fields to capture exactly what you need to track.
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Create associations.
Link objects to make your data actionable and insightful with our powerful graph model.
"It finally felt like I could configure our CRM to fit our business needs, rather than the other way around."
Margaret Shen
Head of Business Operations · Modal
Context that stays current.
Your team always has the latest customer intelligence, automatically.
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Custom attributes
Track, enrich, and update any data your business needs.
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Activity timelines
Get instant visibility into the full history of every interaction.
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Detailed views
From kanbans to tables, visualize your data the way that works for you.
Automatic enrichment, automatic advantage.
Get the context you need for every prospect, automatically drawn from 100s of sources and pre-analyzed by AI.
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Every record, enriched.
Revenue to location, employee count, company size, and more.
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Customer conversations in context.
Your team gets live customer context from every email, meeting, record, and more.
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Data-powered workflows.
Automate your go-to-market decisions based on the most reliable dataset in the industry.
Unify your data sources.
Draw on all your business, customer and product data to supercharge your GTM team’s efforts.
Data warehouses.
No silos. Collate your product, user & billing data in real-time via reverse ETL and CDPs.
Email and calendar sync.
Sales engagement tools.
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Unify your data sources.
Draw on all your business, customer and product data to supercharge your GTM team’s efforts.
Unify your data sources.
Draw on all your business, customer and product data to supercharge your GTM team’s efforts.
Data warehouses.
No silos. Collate your product, user & billing data in real-time via reverse ETL and CDPs.
From data to decisions, instantly.
Surface insights fast with reports built for how your business works.
From data to decisions, instantly.
Surface insights fast with reports built for how your business works.
Sales pipeline
Stages, forecasts, win rates, and time to close—all tracked.
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Attio plugs in. You take off.
Work your way, from outreach to outcomes.