Imagine you're on your next discovery call. The prospect is engaged, the conversation flows naturally, and the potential feels real. While you focus on building rapport and asking thoughtful questions, AI is diligently working alongside you — helping you understand prospect priorities, catch key objections, and track feature requests in real-time. Everything becomes part of your customer data, automatically connected to the right records in your CRM.
Today we're introducing Attio Call Intelligence — AI that understands your customer conversations and surfaces insights in real-time during calls.
Built directly into Attio, it works alongside you during your most important customer discussions, capturing everything while you focus on building relationships.
A new era for customer conversations
Every team member has a different role in customer conversations. Sales reps listen for objections, customer success focuses on satisfaction signals, and product catches feature requests. Call Intelligence makes everyone better at their role — with AI working alongside each person in real-time, surfacing exactly what they need to see.
Native to your CRM, not just another tool
CRMs have always faced a fundamental challenge: they weren't built to handle the explosion of unstructured data from customer conversations.
Call Intelligence represents a fundamental shift in how CRMs handle live conversations. Instead of treating them as separate data in separate systems, Attio makes them native to your workspace — as integral as any other piece of data.
This isn't just a new feature — it's about transforming your CRM from a system that stores data into one that truly understands and acts on your customer relationships.
Customer context flows seamlessly across your entire workspace — no more switching between tools
Your team works from a single, complete view of every customer relationship — no more fragmented customer data
Every conversation automatically enriches your customer understanding — capturing insights that usually slip through the cracks
Your CRM shifts from passive data storage to active understanding — making customer conversations truly actionable
Most importantly, this lays the groundwork for the next step in our vision for AI-native CRM: where intelligent agents and automation will be able to understand and act on unstructured conversations, not just structured data.
Focus on what matters
Run more effective discovery calls. Let AI catch buying signals, objections, and requirements in real-time while you focus on building relationships. Every insight automatically connects to your deal records.
Review conversations your way. Apply templates to any recording to instantly surface what matters to you — whether you're looking for budget discussions, technical requirements, or next steps.
Never miss a moment. Join a call late? Quickly see what you've missed with AI-generated summaries of the conversation so far. During playback, use focus mode to zoom in on key decision makers or skip through standard pitches.
Turn conversations into learning opportunities. Build a library of customer conversations right in your CRM. Teams can review calls together, helping new reps understand what works and letting managers provide targeted feedback.
No separate tools. No manual work. Your conversations become part of your CRM, understood and actionable in real-time.
Getting started
Call Intelligence works with Google Meet, Zoom, and Microsoft Teams right out of the box. Enable auto-recording for external meetings or choose which calls to record — Attio joins automatically and connects everything to your workspace.
Ready to transform your customer conversations?
Read our Help Center guides to set up Call Intelligence
Watch our Academy tutorial on building effective meeting workflows
Join our live workshop on April 10th to see Call Intelligence in action
