Manage standard objects
Learn about Attio's standard objects and how to configure them.
What are standard objects?
Standard objects are built-in objects provided by Attio. Because Attio understands the purpose of these objects, each one comes with a predefined set of attributes. Some are enabled by default, while others can be enabled as needed based on your use case. Standard objects include Companies, People, Deals, Users, and Workspaces.
When your data doesn’t fit into one of the standard objects, you can create a custom object.
For help choosing the right objects and understanding how they work with lists and views, see Define your data model: objects, lists, and views.
Note: Object limits depend on your Attio plan: 3 on Free, 5 on Plus, 12 on Pro, and unlimited on Enterprise. Companies and People objects count toward these limits. Learn more about plans and pricing.
Companies and People standard objects
When you sync your email and calendar, the Companies and People objects will populate automatically with the people and companies records you’ve emailed or met with in the past:
Companies: Every business or organization your team has interacted with, usually identified by a domain
People: Every individual your team has interacted with, usually identified by an email address
People and Companies objects also include additional features:
Enriched attributes: Attio automatically enriches person and company records with useful data points like logos and profile pictures, social media handles, and descriptions.
Email syncing: When you sync your email and calendar, Attio automatically creates person and company records for everyone you’ve emailed or had calendar events with (with default settings).
Communication intelligence: With email and calendar sync, you can use communication intelligence attributes like Last interaction to see at a glance when interactions are taking place, and with whom
Companies system attributes
The Companies object includes the system attributes listed in the table below. Attributes marked as "enriched" are automatically populated by Attio when possible.
System attributes on Companies are not editable: their names, configuration, and options (for select and multi-select attributes) cannot be changed. Some attributes also have values assigned by Attio that you cannot modify; these are marked "values not editable" in the table.
To create additional custom attributes on Companies, see Create and manage attributes.
Note: Some attributes are only available on select plans. Learn more about plans and pricing.
| Attribute | Description | Notes |
|---|---|---|
| Record ID | Unique ID generated when a record is created | Unique; values not editable |
| Domains | Domain(s) for the company | Unique; required for enrichment |
| Name | Name of the company | Enriched |
| Team | People who work at the company | Enriched when people’s email domains match a company’s domain |
| Description | Brief summary of what the company does | Enriched |
| Categories | Industries the company is in | Enriched |
| Primary location (City, State, and Country) | Location of company headquarters | Enriched |
| Facebook, LinkedIn, Twitter, AngelList, Instagram | Social media profile URLs | Facebook, LinkedIn, Twitter, and AngelList enriched |
| Twitter follower count | Approximate number of followers on Twitter (X) | Enriched |
| Estimated ARR | Estimated annual recurring revenue in a range | Enriched |
| Funding raised | Estimated total funding raised | Enriched |
| Foundation date | Year the company was founded | Enriched |
| Employee range | Estimated number of employees in a range | Enriched |
| First interaction (when / with) | Earliest interaction date/time (when) or workspace member who had the interaction (with) | Enriched; values not editable |
| Last interaction (when / with) | Most recent interaction date/time (when) or workspace member who had the interaction (with) | Enriched; values not editable |
| Next interaction (when / with) | Soonest upcoming interaction date/time (when) or workspace member who had the interaction (with) | Enriched; values not editable |
| Connection strength | Workspace's connection strength with the company | Enriched; values not editable |
| Strongest connection | Workspace member with the strongest connection to the company | Enriched; values not editable |
| Associated deals | Relationship to deal records: one company can have many deals; each deal can have one company | Applicable when Deals object is enabled |
| Associated workspaces | Relationship to workspace records: one company can have many workspaces; each workspace can have one company | Applicable when Workspaces object is enabled |
| List Entries | Lists the company is in | For use in filters; not displayable in table or kanban views |
| Next due task | Due date of the next upcoming task linked to the company | Values not editable |
| Created at | Date and time the record was created | Values not editable |
| Created by | Who or what created the record: a user, Attio (e.g. email or calendar sync), an integration (e.g. Zapier), a workflow automation, or an app (e.g. Segment) | Values not editable |
People system attributes
The People object includes the system attributes listed below. Attributes marked as "enriched" are automatically populated by Attio when possible.
All system attributes are not editable: their names, configuration, and options (for select or multi-select attributes) cannot be changed. Some attributes also have values assigned by Attio that you cannot update; these are marked "values not editable."
To create additional custom attributes on People, see Create and manage attributes.
Note: Some attributes are only available on select plans. Learn more about plans and pricing.
| Attribute | Description | Notes |
|---|---|---|
| Record ID | Unique ID generated when a record is created | Unique; values not editable |
| Email addresses | Email address(es) for the person | Unique; required for enrichment |
| Company | Person’s primary place of employment | Enriched when company domain matches person’s email domain |
| Job title | Person’s job title | Enriched |
| Phone numbers | Person’s phone number(s) | Country code required |
| Description | Brief summary about the person | Enriched |
| Primary location (City, State, and Country) | Person’s location | Enriched |
| Facebook, LinkedIn, Twitter, AngelList, Instagram | Social media profile URLs | Facebook, LinkedIn, and Twitter enriched |
| Twitter follower count | Approximate number of followers on Twitter (X) | Enriched |
| First interaction (when / with) | Earliest interaction date/time (when) or workspace member who had the interaction (with) | Enriched; values not editable |
| Last interaction (when / with) | Most recent interaction date/time (when) or workspace member who had the interaction (with) | Enriched; values not editable |
| Next interaction (when / with) | Soonest upcoming interaction date/time (when) or workspace member who had the interaction (with) | Enriched; values not editable |
| Connection strength | Workspace's connection strength with the company | Enriched; values not editable |
| Strongest connection | Workspace member with the strongest connection to the company | Enriched; values not editable |
| Associated deals | Relationship to deal records: one person can be connected to many deals; each deal can be connected to many people | Applicable when Deals object is enabled |
| Associated users | Relationship to user records: one person can be connected to many users; each user can be connected to one person | Applicable when Users object is enabled |
| List Entries | Lists the person is in | For use in filters; not displayable in table or kanban views |
| Next due task | Due date of the next upcoming task linked to the person | Values not editable |
| Created at | Date and time the record was created | Values not editable |
| Created by | Who or what created the record: a user, Attio (e.g. email or calendar sync), an integration (e.g. Zapier), a workflow automation, or an app (e.g. Segment) | Values not editable |
Deals standard object
The Deals standard object is useful for tracking potential sales that your business wants to track between your company and another organization or individual. If it's not enabled by default, admins can enable Deals in Workspace settings.
Deals system attributes
The Deals object includes the following system attributes. Deals system attributes are generally not editable, so the names, options (for select or multi-select attributes), and configuration cannot be changed except where noted.
To create additional custom attributes on Deals, see Create and manage attributes.
| Attribute | Description | Notes |
|---|---|---|
| Record ID | Unique ID generated when a record is created | Unique; values not editable |
| Deal name | Name of the deal | Required |
| Deal owner | Workspace member responsible for the deal | Required |
| Deal stage | Current stage of the deal in your pipeline | Required; stages can be edited |
| Deal value | Monetary value of the deal | |
| Associated company | Relationship to company records: each deal can be connected to one company; each company can be connected to many deals | |
| Associated people | Relationship to people records: each deal can be connected to many people; each person can be connected to many deals | |
| List Entries | Lists the deal is in | For use in filters; not displayable in table or kanban views |
| Next due task | Due date of the next upcoming task linked to the deal | Values not editable |
| Created at | Date and time the record was created | Values not editable |
| Created by | Who or what created the record: a user, Attio (e.g. email or calendar sync), an integration (e.g. Zapier), a workflow automation, or an app (e.g. Segment) | Values not editable |
Users standard object
The Users standard object is useful for tracking information about the users of your own product (such as a SaaS product), including the person and workspace records they are connected to.
If it's not enabled by default, admins can enable Users in Workspace settings. Learn more about when you should use the Users object and how to bring in data in Define your data model: objects, lists, and views.
Users system attributes
The Users object includes the following system attributes. Users system attributes are not editable, so the names, options (for select or multi-select attributes), and configuration cannot be changed.
| Attribute | Description | Notes |
|---|---|---|
| Record ID | Unique ID generated when a record is created | Unique; values not editable |
| User ID | Unique identifier for this user in your system | Required; unique |
| Primary email address | Email address used for communication | Required; unique |
| Workspaces | Relationship to workspace records: each user can be connected to many workspaces; each workspace can be connected to many users | |
| Person | Relationship to people records: each user can be connected to one person; each person can be connected to many users | |
| List Entries | Lists the user is in | For use in filters; not displayable in table or kanban views |
| Next due task | Due date of the next upcoming task linked to the user | Values not editable |
| Created at | Date and time the record was created | Values not editable |
| Created by | Who or what created the record: a user, Attio (e.g. email or calendar sync), an integration (e.g. Zapier), a workflow automation, or an app (e.g. Segment) | Values not editable |
Suggested custom attributes for Users
To create additional custom attributes on Users, see Create and manage attributes. The following are common custom attributes for Users:
Seat type
Product usage data (this will be specific to your product and its features)
Sign up date
Sign up source
Log in data (unique log ins last 7 / 30 / 90 days, last log in date)
First / last UTM source
If you are using the Users object but not the Workspaces object, the following attributes may also be useful:
Subscription dates
Payment and billing information
MRR / ARR
You can also pull in data from any associated record using relationship attributes. For example, in any view of users, you can add information about the associated person or workspace.
Workspaces standard object
The Workspaces standard object is useful for tracking information about accounts using your product (such as a SaaS product), including connected users of your product and their companies.
If it's not enabled by default, admins can enable Workspaces in Workspace settings. Learn more about when you should use the Workspaces object and how to bring in data in Define your data model: objects, lists, and views.
Workspaces system attributes
The Workspaces object includes the following system attributes. Workspaces system attributes are not editable, so the names, options (for select or multi-select attributes), and configuration cannot be changed.
| Attribute | Description | Notes |
|---|---|---|
| Record ID | Unique ID generated when a record is created | Unique; values not editable |
| Workspace ID | Unique identifier for this workspace in your system | Required; unique |
| Name | Name ofthe workspace | |
| Users | Relationship to user records: each workspace can be connected to many users; each user can be connected to many workspaces | |
| Company | Relationship to company records: each workspace can be connected to one company; each company can be connected to many workspaces | |
| List Entries | Lists the workspace is in | For use in filters; not displayable in table or kanban views |
| Next due task | Due date of the next upcoming task linked to the workspace | Values not editable |
| Created at | Date and time the record was created | Values not editable |
| Created by | Who or what created the record: a user, Attio (e.g. email or calendar sync), an integration (e.g. Zapier), a workflow automation, or an app (e.g. Segment) | Values not editable |
Suggested custom attributes for Workspaces
To create additional custom attributes on Workspaces, see Create and manage attributes. The following are common custom attributes for Workspaces:
Plan / Product
Subscription dates
Sign up date
Sign up source
Payment and billing information
MRR / ARR
Number of seats / users
Product usage data (this will be specific to your product and its features)
Log in data (unique log ins last 7 / 30 / 90 days, last log in date)
First / last UTM source
You can also pull in data from any associated record using relationship attributes. For example, in any view of workspaces, you can add information about the associated users or company.
Enable a standard object
Admins can enable a standard object by following these steps:
Click your workspace name in the top-left corner.
Select Workspace settings from the dropdown.
In the left sidebar, click Objects.
Click Activate next to the standard object you want to use.
Deactivate a standard object
Admins can deactivate a standard object by following these steps:
Click your workspace name in the top-left corner.
Select Workspace settings from the dropdown.
In the left sidebar, click Objects.
Select the standard object you want to deactivate.
Click Deactivate Object.
Note that it’s not possible to deactivate the Companies or People objects.
Deactivating a standard object will hide its records, data, and views. Any associated lists will be permanently deleted.
Manage object attributes
You can create and manage attributes for your objects, which will hold data you want to track about your records. To manage an object’s attributes, open the Attributes tab on the object’s page within Workspaces settings. Learn more about creating and managing attributes.
You can also customize which attributes are shown when creating a new record for a particular object. Learn how to create templates (available on Pro and Enterprise plans).