Enriched data
Discover how Attio automatically enriches your records with dozens of new, powerful data points.
Attio automatically enriches person and company records with useful data points like logos and profile pictures, social media handles, and descriptions. Enriched data removes the need for manually sourcing and adding data to your records. In addition, when Attio has new data it will automatically update enriched attributes so your data is always current.
Attributes that have been enriched by Attio are distinguished with lilac colored cells and the icon in column headers:
Lilac colored cells represent enriched data points automatically populated by Attio
Note: Please note that Attio's ability to enrich each record is dependent on data availability.
Using enriched data
Attio’s enriched data saves you time and clicks, giving your team a centralized place to find all the data they need about a person or company record.
Within seconds of adding a new record your team can:
Enriched data in Attio is automatically populated within attributes that can be surfaced in views, used for filtering and sorting, and viewed on record pages.
Note: It is not possible to export enriched data from Attio. If you overwrite Attio's enriched data manually, data that you have entered yourself is able to be exported.
Enriched object attributes
You can find a number of attributes automatically enriched by Attio on each person or company record page. Note that in order for Attio to enrich records, people records must have an email address, and company records must have a domain, and Attio's ability to enrich each record is dependent on data availability.
For company records, Attio enriches the following attributes:
*Not available on the Free plan. Learn more about plans and pricing.
For people records, Attio enriches:
Learn more about Team, Company, and Job title attributes.
You can manually update most enriched attributes with your own data as desired, and any values you add manually will not be overwritten by Attio’s enrichment. If you would like to remove data you have added so that Attio’s enrichment automatically populates, simply remove all data from the attribute so that it is blank, and enrichment will be added if it is available.
Communication intelligence
When your workspace members sync their email and calendar with Attio, Attio will use the data to automatically add communication intelligence data to the records in your workspace so that you can easily understand who is interacting with records and when. With these richer and more detailed insights into your relationships, Attio helps you to make more informed decisions.
Note: Access to certain enriched and communication intelligence attributes will depend on your Attio plan. Learn more about the different plans available.
Attio’s enriched communication intelligence attributes include:
For each of the above communication intelligence attributes automatically provided by Attio except Connection strength and Strongest connection, you will be able to choose between two options:
First you’ll select the attribute name, and then you can choose between When or With, like this:
Note: Keep in mind, only members of your workspace who are syncing their email and calendar will factor into communication intelligence attributes. In addition, communication intelligence for companies exclusively factors in people with an email domain that matches the company domain.
Company, Team, and Job title attributes
Attio will automatically populate Company and Job title for people records and the Team of company records wherever possible.
Company
The Company a person is associated with is automatically set by Attio based on the domain of the first listed email address on the person's record page. If the domain of the email address matches an existing company record's domain, Attio will automatically link the person to the company.
Note: If the first email address has a public domain such as Gmail or Outlook, Attio will check the next email address listed for the person. In the case that there is only one email address and it has a public domain or all email addresses have public domains, Attio will not add a company for the person.
Team
The Team of a company will include all person records that are connected to the company, either manually or via Attio's automatic enrichment outlined above.
You can manually update a person's Company or a company's Team. This can be done on record pages or from a view where the attribute has been surfaced (which will also update the record pages).
Updating a person's Company will automatically update their company's Team, and updating a company's Team will automatically update those people records' Company.
Job title
Attio will also enrich Job title for people records wherever possible. The Job title attribute can be added to views like any other attribute and used for filters and sorts. You can also manually update the Job title from the Companies tab of person record pages.