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Data & Syncing

Enriched data 

When you add or create a record, Attio automatically enriches it with useful data points like domains, social media handles, and company descriptions. Enriched data removes the need for manually sourcing and adding data to your records.

A table view showing lilac-colored cells, representing data points automatically populated by Attio
Lilac colored cells represent enriched data points automatically populated by Attio

Using enriched data

Attio’s enriched data saves you time and clicks and gives your team a centralized place to find what they need.

Within seconds of adding a new record your team can:

  • Locate the LinkedIn profile of leads or job applicants with one click
  • Filter and segment your records by location, industry type, or estimated ARR
  • Get company and industry descriptions at a glance
  • Navigate your collection easily by displaying record photos and company logos
  • Quickly identify whether a company in your collection has multiple websites for different territories

Communication intelligence

Attio also automatically adds communication intelligence to the records in your workspace. These data points are based on your team's historical email correspondence with your records as well as synced calendar data.

You'll see helpful insights such as Last contacted, Connection strength, Next meeting, and more. These attributes can be used to sort and filter your collections.

Learn more about attributes in Attio.

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