Data & Syncing

How email syncing works 

Integrating your email is essential to getting the most out of Attio.

By auto-enriching the data for each of your records, Attio provides a deeper understanding of your network.

What Attio pulls from your email

  • Your email contacts: a record is created for every person who you've exchanged emails with, and each company they belong to
  • Your relationships: Attio creates records for every company and person we find. We also match up people and their companies to create an always-up-to-date network
  • Communication intelligence: email metadata providing insights like last contacted and connection strength. Learn more about communication intelligence
  • Email content: the main text of your emails and any attached files, easily shareable with your team

How and why we use your emails

  • Communication intelligence: Attio uses this data to show you valuable insights such as 'last communication' and 'connection strength'
  • Email content: Attio brings email content to your record pages so you can easily share it with your team. You retain total control over what's shared and visible to others
  • Files: email attachments are displayed on record pages - you decide who has access

Data enrichment

  • Attio adds powerful new data points to your own, giving you a comprehensive view of your network
  • Providing richer and more detailed insights into your relationships, Attio helps you to make more informed decisions
  • Learn more about enriched data in Attio

Calculating connection strength

  • Attio grades the connection strength with each relationship from across your team
  • Connections are broken down into 5 degrees, from Very Strong to Very Weak or No Connection
  • Connection strength is based on various data points like how regularly you reply to one another, and how recently you've connected
  • Attio's algorithm continuously improves, becoming increasingly accurate over time

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