Attio and Affiliate (each as defined below) enter into these Affiliate Program Terms (Agreement) to enable the Affiliate to refer potential customers to Attio who may be interested in Attio's CRM SaaS apps and services (Services). This Agreement takes effect as set out in clause 2.3 and continues until it expires or is terminated in accordance with its terms.
PARTIES | Attio | Affiliate |
Entity details | Name: Attio Limited (t/a Attio), acting on its own behalf and as agent for Attio Inc, its wholly owned subsidiary Company number: 10719702 Registered address: 42 St John's Square, 2nd Floor, London, United Kingdom, EC1M 4EA | The individual or company identified as the affiliate in the application submitted through the Partner Platform, using the legal name, address and company details (where applicable) provided in that application. |
1. Definitions
"Affiliate Program" means Attio's affiliate program as described in this Agreement.
"Affiliate Link" means the unique tracking link we provide to you via the Partner Platform.
"Commission" means the revenue share payable to you under clause 4.
"MRR" means monthly recurring revenue, being the monthly subscription fees actually received by Attio from a Qualifying Referral (after any discounts). For annual plans, MRR is calculated as the annual subscription fee divided by 12.
"Paid Plan" means an Attio Plus, Pro, or Enterprise subscription plan, or such other paid plan made available by Attio from time to time.
"Partner Platform" means the third-party platform we use to manage the Affiliate Program (currently Partnerstack, but subject to change from time to time in Attio's sole discretion).
"Qualifying Referral" means a new customer who signs up to Attio via your Affiliate Link and converts to a Paid Plan within 60 days of clicking your Affiliate Link, and who meets the qualifying criteria in clause 5.
"Workspace" means a distinct account environment within the Attio platform created by a customer.
2. Key details
2.1 The Agreement. This Agreement, including Schedule 1, forms the entire agreement between the parties concerning your participation in the Affiliate Program. Attio offers to enter into this Agreement on these terms. Subject to clause 10.2, you accept that offer by selecting the checkbox agreeing to these terms and clicking “I have read and agree to the Attio program terms of service " (or the equivalent confirmation button) on the Partner Platform. No separate signature, countersignature or further approval by Attio is required.
2.2 Parties. "Attio" means Attio Limited and/or Attio Inc (as applicable). Attio Limited enters into this Agreement on its own behalf and as agent for Attio Inc with full authority to bind Attio Inc. "Affiliate", "you" and "your" mean the individual or company identified as the affiliate in your application through the Partner Platform. If you apply as an individual, you enter into this Agreement personally. If you apply for a company, that company is the Affiliate, and the person accepting confirms that they are authorised to bind it. You must provide accurate and complete identity and contact details and keep them up to date.
2.3 Term. This Agreement becomes binding when you complete the acceptance process in clause 2.1 (Effective Date) and remains in force for 12 months unless terminated earlier in accordance with its terms (Term).
2.4 Your link. We will provide you with a unique Affiliate Link via the Partner Platform. All referrals must be made using your Affiliate Link to be eligible under this Agreement.
3. Eligibility
3.1 To be eligible and to remain eligible for the Affiliate Program, you must satisfy each of the following requirements:
(a) you must have an established online presence (e.g. a website, blog, newsletter, or active social media account);
(b) your content must be relevant to topics including (but not limited to): CRM, technology, B2B SaaS, or business productivity;
(c) you must not promote or distribute content that is unlawful, defamatory, discriminatory, or otherwise objectionable;
(d) if you are an individual, you must be at least 18 years of age (or the age of majority in your jurisdiction, if higher); if you are a company, the person accepting on your behalf must meet that age requirement; and
(e) you must not have had a previous affiliate or partner relationship with Attio terminated for cause.
3.2 You represent and warrant that you meet each of the above requirements at the date of this Agreement and will continue to do so throughout your participation in the Affiliate Program. You must promptly notify Attio if you cease to meet any requirement. Attio may introduce additional eligibility requirements from time to time on not less than [30] days' written notice, and your continued participation in the Affiliate Program following the expiry of that notice period will constitute your acceptance of the updated requirements.
4. Commission and payouts
4.1 Commission. You will receive 12.5% of the MRR generated by each Qualifying Referral (“Commission”), paid monthly in arrears for up to 12 months from the date of their first paid subscription, subject to the terms of this Agreement.
4.2 Dynamic commission. The Commission payable under clause 4.1 reflects actual MRR received by Attio from each Qualifying Referral (after any discounts) and will be recalculated and adjusted up or down during the 12-month Commission period if the Qualifying Referral's subscription changes (for example, as a result of seat additions, plan upgrades, downgrades, or cancellation). For the avoidance of doubt, the Commission rate set out in clause 4.1 applies to the adjusted MRR in each month.
4.3 Clawback. If a Qualifying Referral on an annual plan cancels or downgrades before the end of their plan term, we may claw back any Commission already paid for the remaining period by deducting it from future payouts or, if no future payouts are due, by invoicing you for such amount.
4.4 Attribution. Referrals are attributed on a first-click basis. If multiple affiliates refer the same prospect, the first affiliate whose Affiliate Link was clicked will be credited, unless the prospect creates and pays for separate Workspaces via different Affiliate Links.
4.5 Fraud. We will not pay Commission on any referral we reasonably suspect was generated through fraudulent or misleading activity, including (without limitation) bot traffic, cookie stuffing, running paid ads against Attio's brand terms, or spam. Without limiting any other right or remedy that we may have, we reserve the right to withhold all pending payouts if fraud or any breach of this Agreement is suspected, and claw back previously paid Commission. We may also terminate your participation this Agreement with immediate effect.
4.6 Payouts. All Commission and payouts are processed via the Partner Platform in US dollars (USD). You are responsible for maintaining accurate payout details on the Partner Platform and for any currency conversion costs or exchange rate differences.
5. Qualifying criteria
5.1 The referred customer must sign up via your Affiliate Link and convert to a Paid Plan within 60 days of clicking your Affiliate Link.
5.2 The referred customer must not be an existing Attio customer, or have been one at any time in the previous 12 months.
5.3 The referred customer must not have been in contact with Attio's sales team (directly or via another partner) at any time in the previous 12 months.
6. Your responsibilities
6.1 Disclosure. You must disclose your affiliate relationship with Attio in all promotional content, in compliance with applicable advertising and endorsement rules.
6.2 Accuracy. You are not authorised to make promises, representations, or commitments on behalf of Attio.
6.3 Brand use. You may use Attio's name and approved brand assets solely to promote Attio in connection with the Affiliate Program. All use must comply with the Brand Guidelines set out in Schedule 1 (Brand Guidelines) and any additional brand guidelines we provide from time to time. You must not modify our marks or use them in any misleading way. We may ask you to remove any content that does not comply with the Brand Guidelines or for any other reason, and you must do so promptly.
6.4 Compliance. You must comply with all applicable laws and regulations, including (without limitation) data protection, anti-spam, and anti-bribery laws. You are solely responsible for any tax obligations (including reporting, withholding, and payment of all taxes) arising from Commission and other payments you receive under the Affiliate Program.
7. Relationship and liability
7.1 No agency. This Agreement does not make you our employee, agent, or partner. You have no authority to act on our behalf or bind us in any way.
7.2 Liability. To the maximum extent permitted by law, Attio shall have no liability to you in any event.
7.3 Indemnity. You agree to indemnify and hold Attio harmless against any losses arising from your breach of this Agreement, your promotional activities, or any fraudulent or non-compliant conduct.
8. Suspension and termination
8.1 Either party may terminate this Agreement at any time by giving written notice to the other party (email acceptable). Attio may also suspend or terminate this Agreement immediately if you breach any of its terms. On termination: (a) you must stop using your Affiliate Link and remove Attio branding from your content; (b) Commission on Qualifying Referrals properly submitted before the termination date will be paid in the normal course, subject to this Agreement; and (c) no Commission shall be payable on referrals made after the termination date.
9. Confidentiality
9.1 Confidential Information. Any non-public information we share with you in connection with the Affiliate Program is confidential ("Confidential Information"). This includes (without limitation) referral performance data, account-level details, product roadmaps, unreleased features, pre-launch product information, pricing plans, and business strategies. You must not disclose Confidential Information to any third party or use it for any purpose other than your participation in the Affiliate Program, without our prior written consent.
9.2 Survival. Your obligations under this clause 9 survive the termination or expiry of your participation in the Affiliate Program for a period of five (5) years.
10. General
10.1 Changes. We may update this Agreement at any time by giving you written notice. If a change is material, we will make commercially reasonable efforts to notify you in advance. Continued participation in the Affiliate Program after a change takes effect means you accept the updated terms.
10.2 Relationship to other agreements. This Affiliate Program is separate from any other Attio arrangement (including the Attio Services Agreement and any introduction, reseller, or expert partner program). If you are also an Attio customer, your customer agreement continues to apply to your use of the Attio Services. Any separate terms governing your use of the Partner Platform are between you and its provider and do not replace this Agreement. If you already have a separately signed affiliate agreement with Attio, it continues to govern your affiliate relationship unless you and Attio expressly agree in writing to replace it; checkbox acceptance alone does not replace it.
10.3 Governing law and jurisdiction. This Agreement is governed by the laws of England and Wales, and any disputes are subject to the exclusive jurisdiction of the courts of England and Wales.
10.4 Electronic acceptance. This Agreement may be accepted electronically in accordance with clause 2.1.
10.5 Notices and contact details. Notices under this Agreement must be in writing and may be sent by email to legal@attio.com for Attio and to the email address provided in your application for you, or to any replacement email address notified by the relevant party. For commercial correspondence, use Attio's contact details provided through the Partner Platform and your contact details provided in your application, as updated from time to time.
Schedule 1 — Brand Guidelines
All content must adhere to the brand guidelines outlined in https://attio.com/brand.