Brand guidelines and press kit.

Attio is the agentic CRM that meets you where you work, compounds every customer signal into context, then acts on it across your pipeline to let you move at unmatched speed and scale. Teams use Attio to get ahead, always know their next move, and raise the ceiling on what's possible.

Founded in London by Nicolas Sharp and Alexander Christie in 2019.

Attio is spelled as one word with an uppercase A. It names both our company and product. Attio is pronounced "AT-ee-oh" with the emphasis on the first syllable and a strong “t” sound. Softer “t” sounds and broader vowels from regional accents are acceptable.

Capitalize the names of Attio products, such as Call Intelligence, Workflows, and Ask Attio. Keep features within a product lowercase, such as custom objects, people object, and permissions.

Read the story of how we chose the name Attio on our blog.

The wordmark is the most recognizable form of Attio's brand. Use it by default wherever the layout allows.

Do not use the Attio wordmark without the logo, and do not typeset the name in place of the wordmark.

The Attio logomark is the visual shorthand for our brand. Use it where space is limited and the wordmark cannot breathe, such as avatars, app icons, favicons, or logo grids.

Keep clear space around it, and do not warp, stretch, recolor, or redraw.

The logo pack contains brand assets as SVG and PNG files in both light and dark variants.

Images of our team and out-of-home campaigns, ready for editorial use.

For press inquiries, contact press@attio.com.