Brand guidelines and press kit.

Attio is the agentic CRM that meets you where you work, compounds every customer signal into context, then acts on it across your pipeline to let you move at unmatched speed and scale. Teams use Attio to get ahead, always know their next move, and raise the ceiling on what's possible.

Founded in London by Nicolas Sharp and Alexander Christie in 2019.

Attio is spelled as one word with an uppercase A. It is pronounced A-tee-oh, with the emphasis on “At” and a strong “t” sound — “At” like in cat, “tee” like in tea, “o” like in go.

Softer “t” sounds and broader vowels from regional accents are perfectly acceptable.

Read the story of how we chose the name Attio on our blog.

The wordmark pairs the Attio logo with our name. It carries the most recognition, so make it your first choice wherever the layout gives it room.

Do not use the Attio wordmark without the logo, and do not typeset the name in place of the wordmark.

The Attio logo is the visual shorthand for our brand. Reach for it where space is tight and the wordmark cannot breathe — avatars, app icons, favicons, and logo grids.

Keep clear space around it, and do not stretch, recolor, or redraw it.

The logo pack collects the logo and the wordmark as SVG and PNG files, in black and in white.

Photography from our out-of-home campaigns, ready for editorial use.

For press inquiries, contact [email protected].