Introduction
Begin your journey with Attio.
Welcome to Attio 101! We've designed this course as your first step in mastering Attio, which is built specifically for modern go-to-market teams like yours.
What is Attio?
Attio is the CRM for modern go-to-market teams. It has a highly flexible data model and is easy to build with, allowing you to tailor your CRM exactly to your business model. Whether you run a high-growth PLG startup, a B2B marketplace, or sell products to distributors globally, Attio will work for you.
When we started building and designing Attio, we began with a blank canvas and first principles thinking. Because of that, it might not feel like other CRMs you’ve used, but we hope by the end of this course, you’ll agree it’s a better approach.
Course goals
By the end of this course, you'll have a solid understanding of:
Attio's organization and structure
Navigating the Attio interface
The fundamentals of Attio's data model
Setting up your Attio workspace for your business
With these building blocks in place, you'll be ready to dive deeper into Attio's advanced features and unlock its full potential for your team.
Up next
Next, learn how to navigate the Attio workspace.