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Attio Experts

Giacomo, founder of novlini®

Paris, France
5.0 (14)
Accepting new clients

About Giacomo, founder of novlini®

I build scalable GTM systems for ambitious teams — with Attio at the core.

As the founder of novlini®, I lead a specialized team working exclusively with Attio to design modern, modular GTM stacks that scale.

Over the past 3+ years, we’ve helped 20+ startups, scale-ups and global teams make Attio the core of their operations — replacing Salesforce, Hubspot, and Pipedrive with a system they fully control.

We’re one of the most experienced Attio-focused teams worldwide:

  • 100% specialized in Attio
  • Deeply embedded in the product
  • In close contact with the Attio team

While we focus solely on Attio, we understand every major CRM platform — enabling smooth, strategic migrations and thoughtful GTM architecture.

Our strength is building systems that are both powerful and maintainable:

  • Modular, scalable, and tailored to your workflows
  • API-connected where needed, with Attio-native features
  • No-code when it’s the fastest and smartest path

👉 How we work

  1. Book a free 30-minute Discovery Call (link on the left)
  2. I’ll assess your tech stack, team workflows and key growth challenges
  3. You receive a tailored plan and quote — and we can kick off immediately

✅ What we bring

  • Deep knowledge of Attio CRM (setup, migration, advanced workflows)
  • Expert migration from legacy CRMs (Salesforce, Hubspot, Pipedrive)
  • Custom GTM architecture tailored to your business stage
  • Stack integration with tools like Segment, Make, Pipedream, Zapier
  • Long-term strategic support and continuous optimization
  • Clear documentation, training and enablement for your team

⚙️ What we deliver

  • Full Attio configuration: views, pipelines, automations, permissions
  • GTM stack design with Attio at its core
  • Seamless CRM transition plans and execution
  • Technical implementation of API-based workflows
  • Ongoing support, iteration and growth enablement

📈 Ready to scale with Attio? Let’s build your GTM system — the right way.

Media

From Sheets to CRM
Fast CRM Migration
Inbound Lead Engine
LinkedIn + Attio
Custom Field Privacy
Attio x API Stack

Case Studies

CRM transition: Salesforce → Attio
From HubSpot to Attio in 7 Days
CRM Audit + Dashboards for Plume Network

Clients

Casino Group
Jellysmack
Plezi.co
Tandem Health
Plume Network
Oneflow
Reviews
5.0 (14)
Write a review
Excellent service with comprephensive documentation and CRM setup
5.0
May 18, 2025
Angelique T, AddMaple Ltd
Giacomo and the team were amazing. They listened to our needs and created an ideal workflow for us in Attio. This included integrating with our web app via webhooks, setting up numerous custom objects and attributes, drafting email campaigns, and more. They are super easy to work with, and I highly recommend them.
Exactly what I needed + solid communication
5.0
May 06, 2025
Benoît Collet, Plezi
I've asked Novlini to perform a complex migration of more than 100k tasks and notes, as well as Segment set up to be able to track our users and workspaces directly into Attio, and they did it pretty well. The communication was really pleasant and they delivered nicely at a very fair price.
Quick & excellent execution
5.0
May 02, 2025
Pierre Bougé, Tandem Health
Giacomo, Maxime, and their team have been exceptionally fast and effective in onboarding us from HubSpot to Attio. Despite the complexity of our internal processes, which deviate from standard B2B sales flows, they took the time to understand our needs. They successfully adapted the system to fit our unique requirements! I can really recommend Novilni both for setting up the tool and becoming a part time CRM manager!
Bonne vision, bonnes méthodes, accompagnement efficace.
5.0
Apr 10, 2025
CHARLES BOURDIN, TALENT MOBILE SOLUTIONS
Giacomo m'a accompagné dans la mise en place de Attio de façon très efficace !
Great training sessions
5.0
Apr 07, 2025
Dimitri Magloire, ICPF
Giacomo and Maxime helped us understand better the functioning of Attio and its limitations. They understood our goals during these sessions and through some of out use cases made us see how Attio will allow us to manage our leads and clients. Now we're on the right path to make of Attio our CRM !
Great job end to end!
5.0
Mar 22, 2025
Shaheel M
Giacomo created a perfectly tailored CRM for our motion design software company. The intuitive interface made adoption easy, while the custom features aligned perfectly with our studio sales process. His attention to detail and responsive support made implementation smooth. Since using his system, we've improved follow-ups, shortened sales cycles, and gained valuable conversion insights. Highly recommended