Directory/novlini®
novlini®

novlini®

Accepting new clients
Elite
France, Paris
  • Founding Expert
Supported Regions
  • Americas
  • EMEA
  • APAC
Expert Location
  • EMEA
Languages
  • English
  • French
Expert Tier
  • Elite

novlini® is a certified Attio partner

The 1st Attio Expert Partner worldwide.

We help startups, scale-ups, investment firms and structured revenue teams migrate, build and scale their CRM and GTM systems with Attio at the core.

Over the past four years, we’ve delivered 60+ Attio implementations and complex migrations — including transitions from Salesforce, HubSpot, Pipedrive, Affinity, Zoho, Spreadsheets, Notion and Airtable.

Attio is the CRM foundation. Around it, we design modular GTM stacks that are structured, automated and deeply integrated.

What we deliver

  • CRM Migrations: Clean, controlled transitions to a scalable Attio foundation.
  • GTM Systems: Modular workflows, automation and best-in-class tools (Clay, Lemlist, Customer.io) connected around Attio.
  • Optimization & RevOps: Dashboards, automation, reporting and process redesign to improve clarity and performance.
  • App & API Integrations: Structured integrations via API or native Attio App SDK when required.

We’re one of the most experienced Attio-focused teams worldwide:

  • 100% specialized in Attio
  • Deeply embedded in the product
  • In close contact with the Attio team

While Attio is our sole CRM focus, we understand every major CRM platform — enabling smooth migrations and thoughtful GTM architecture.

Our systems are designed to be powerful and maintainable:

  • Modular and scalable
  • API-connected where needed
  • No-code when it’s the smartest path

Founded by Giacomo Caranese, one of the earliest Attio Experts, the team combines GTM strategy, RevOps architecture and hands-on technical execution.

Our typical missions

  • Implement Attio from scratch - For teams adopting their first structured CRM. Data model, pipelines, automation and clean imports.
  • Migrate from a legacy CRM - For companies moving from Salesforce, HubSpot, Pipedrive, Affinity or Zoho. End-to-end migration with data restructuring and controlled rollout.
  • Improve an existing setup - For teams already using Attio. Audit, dashboard redesign and workflow optimization.
  • Connect your GTM stack - For sales and growth teams. Integration of Clay, Lemlist, Customer.io via API or native SDK.
  • Build an outbound engine - For teams generating qualified leads. ICP sourcing, enrichment and automated outreach fully integrated.

Next steps

  1. Click the link on the left to book your free 30-minute Discovery Call.
  2. We assess your CRM and GTM setup.
  3. You receive a clear scope and personalized proposal.

👉 Book your free 30-minute Discovery Call and let’s design the right Attio system for your growth.

Media

Case studies

Clients

Near Foundation
Jellysmack
Morning
Tandem Health
Plume Network
Oneflow
Reviews
5
68 reviews

Scalable, AI-native and modular stack built around Attio, Notion and Claude

Beth Pollack · Decision Science Advisors ·

We wanted an Attio setup that would support our company growth, and knew we weren't yet using its full potential. So we brought in Novlini as true Attio experts to help us design the most effective setup, connected to our other systems. The result: a scalable, AI-native, modular stack built around Attio, with Notion, Claude, and Zapier layered on top. The team was attentive, solution-oriented, and delivered on time. Can highly recommend!

Smooth CRM migration, great communication

Karim El-Ghawi · b2venture ·

Novlini migrated us to Attio smoothly. Communication was fast and reliable throughout, and they were responsive to our needs as a VC. Overall a great experience.

Good expertise on ATTIO

Eric Cherel · LPI ·

Novlini was recommended by ATTIO. They have a deep product expertise, are quite flexible and agile and really try to adapt to our processes. Recommended.

Exceptional Attio & AI Automation Experts

Sarah Lee · Unknown Company ·

The Novlini team was fantastic to work with. Ibrahim and Maxime made our Attio setup completely seamless and built custom AI automations that have transformed how we use our CRM. Highly recommend their expertise!

Professionals that are easy to work with

Michael Ahmarani · ARC Group Benefits ·

Nothing was off the table. The Novlinis team was knowledgeable, friendly, and genuinely eager to help us set up our sales platform. They were always willing to explore new ideas, brought a lot of expertise to the table, and made the whole process feel collaborative.