I build your Attio, then fill it with the data and pipeline that make it worth using.
I'm Sonny Driscoll, a GTM engineer who sets up and migrates Attio around how B2B SaaS and scale-up teams actually sell. CRMs can fail not because the tool is wrong, but because nobody built it around the real sales motion and nobody kept it fed with accurate data.
I fix both.
When you hire Apex AI, you get me. I take the time to understand how your business really sells, build Attio to fit it exactly, and connect the data so your team finally works from records they trust, not ones they second-guess.
I have 10+ years engineering data systems for teams from early-stage startups through to organisations like BT, GE, InnovateUK and Confused.com. I am also Expert-Vetted on Upwork (top 1% of talent).
My method: APEX Revenue OS
A bounded five-stage framework that turns a fresh or incomplete Attio workspace into revenue infrastructure, built backwards from the questions your business needs answered every week:
- Discover: map how you actually sell, and the few revenue questions that matter most.
- Model: design the objects, attributes and relationships around those questions, not a generic template.
- Wire: build the workspace, lists, reports and record pages your team will actually use.
- Automate: workflows, AI attributes and tool integrations (Clay, Smartlead, Instantly, n8n and more) that enrich records, capture signal and route work without the manual upkeep.
- Evolve: hand it over with full runbooks so your team can run it without me. You own the workspace, no lock-in. And if you'd rather I stayed on to keep enriching the data, refining workflows and building as you grow, I can support you ongoing.
Where I can help
- ✅ New Attio implementations
- ✅ Attio migrations from HubSpot, Salesforce, Pipedrive and others
- ✅ Signal-based lead sourcing and custom data pipelines
- ✅ Data enrichment and CRM hygiene
- ✅ Outbound and RevOps automation
The result: a CRM built around how you actually sell, fed with data your team trusts, instead of one that's full of records but not actually helping you sell.
Get in touch or book a free 20 min session to talk it through.
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}