FuseAI

FuseAI is an AI sales platform for outbound teams. It finds prospects in a database of 700M+ B2B contacts, enriches them with verified emails and phone numbers, and runs multi-step outreach across email, LinkedIn and phone from one place. Buying signals such as job changes, funding rounds and website visits tell reps who to contact and when.

The FuseAI app keeps your Attio workspace up to date with that work. The people and companies FuseAI finds are added as people and company records and linked to each other. Every email, LinkedIn message and call FuseAI sends is logged as a note on the person, and attributes on each person show who opened, clicked, replied or bounced. In the other direction, FuseAI pulls people and companies from Attio so your team can enrich them and keep existing customers out of new campaigns.

Add people and companies to Attio

FuseAI creates a person record for each contact it pushes, matched on email address so the same person is never added twice. The person's company is created or matched on its domain and linked to the person. Scheduled pushes only fill attributes that are empty in Attio, so edits your team has made are never overwritten. When you select specific people in FuseAI and push them, their values are refreshed. People without an email address are not pushed.

Log outreach as notes

Every campaign email, LinkedIn message, connection request and InMail that FuseAI sends is added as a note on the person's record. Calls from the FuseAI dialer are logged with their direction, outcome, duration and full transcript. Notes are written once as a permanent log, and activity syncs every hour.

Track engagement on people

The first time it runs, FuseAI adds three attributes to the people object: Fuse engagement (Opened, Clicked, Replied, Bounced), Fuse last engaged at and Fuse last campaign. They are kept current, so you can filter, sort and build lists and views of the people who are responding. FuseAI only ever writes to these three attributes.

Bring Attio records into FuseAI

FuseAI pulls people and companies from Attio on a schedule and receives a webhook whenever a record is created or updated, so changes reach FuseAI straight away. Pulled records appear in FuseAI as All Attio Contacts and All Attio Companies, where you can enrich them or exclude them from campaigns. Notes and tasks linked to people in Attio also appear on that person's timeline in FuseAI.

Control what syncs

Pushing people, pushing companies, pulling people and pulling companies each have their own switch, and all four start off. You can also turn off individual attributes FuseAI would otherwise write, such as job title or phone number. Email address, name and LinkedIn URL are always written.

Before you start

You need a FuseAI account on a paid plan and the Owner or Admin role on your FuseAI team. A FuseAI team can connect one CRM at a time.

Connect your workspace

1. In FuseAI, go to Settings › Integrations › CRM.

2. Click Connect on the Attio card.

3. Review the access FuseAI requests and click Confirm. You are returned to FuseAI, which registers its webhook automatically.

Choose what syncs

1. Click Settings on the Attio card.

2. On the Configuration tab, under Team sync credentials, choose whose Attio connection runs scheduled syncs, then click Save.

3. On the Sync tab, tick what should run automatically: Pull contacts, Pull companies, Push contacts and activity (this also sends notes and engagement), and Push companies. Click Save.

4. Optionally, on the Fields tab, turn off any attributes you don't want FuseAI to write.

5. To sync straight away, use Pull all contacts, Pull all companies, Push contacts or Push companies on the Sync tab.

Push people from a list

Select people in any FuseAI list, then choose CRM Push › Push to Attio.

Disconnect

In FuseAI, go to Settings › Integrations › CRM and click Disconnect on the Attio card. FuseAI removes its webhook and stops syncing. To remove the app completely, an Attio admin can uninstall it under Workspace settings › Apps.