Breakout

Breakout identifies anonymous website visitors, engages them with an AI inbound SDR, and pushes qualified leads, including full conversation context, directly into Attio so your revenue team can act the moment interest strikes.

Most B2B website visitors leave without filling out a form. Breakout changes that in two ways: first, by deanonymizing visitors using IP intelligence and identity resolution; second, by engaging them in real time through an AI-powered chat agent that qualifies intent, captures contact details, and books meetings.

When a visitor converts through chat or is identified by signal, Breakout pushes an enriched lead into Attio instantly. Your team gets:

• Deanonymized visitors enriched with company, role, and firmographic data
• Conversation-captured leads with full chat context, qualification answers, and intent signals
• Real-time record creation: new people and company records appear in Attio the moment a lead is identified or engages
• Immediate action: assign, route, or trigger outreach without leaving Attio

Breakout is built for revenue teams who need speed. Whether a lead fills out a form, chats with your AI SDR, or simply lands on a high-intent page, every signal ends up in Attio enriched, contextualized, and ready to act on.

Breakout connects to Attio via OAuth and syncs visitor and conversation data from your Breakout workspace into Attio in real time.

Breakout captures leads through two complementary paths:

Signal-based identification: Breakout deanonymizes website visitors using IP intelligence and identity resolution, scores their intent based on pages viewed, session depth, and repeat visits, and pushes qualified visitors as people records in Attio automatically.

AI inbound SDR conversations: Breakout's AI chat agent engages visitors in real time, qualifies them through conversation, captures contact details, and can book meetings directly. When a visitor engages, Breakout creates or updates a people record in Attio with the full conversation transcript, qualification data, and any contact information captured.

In both cases, Breakout:

1. Enriches the record with firmographic data: company name, industry, size, and location
2. Appends intent signals and, where applicable, conversation context
3. Creates or updates the matching people record in Attio, linked to the corresponding company record
4. Notifies your team in real time so they can assign, respond, or log activity immediately

All synced records respect your existing Attio object schema and field mappings configured during setup.

Setting up the Breakout integration with Attio takes a few minutes and requires admin access in both platforms.

Before you begin

• You must be on the Growth or Enterprise plan on Breakout
• You must have admin permissions in your Attio workspace
• Breakout's tracking script must already be installed on your website

Steps

1. In your Breakout dashboard, navigate to Integrations and select Attio
2. Click Connect and complete the OAuth flow to authorize Breakout to access your Attio workspace
3. Map the fields you want Breakout to populate on people records: such as job title, company, intent score, pages visited, and session data
4. Configure which visitor signals should trigger a push to Attio
5. Save your configuration: Breakout will begin syncing leads in real time

For help with field mapping or advanced configuration, contact your Breakout account team or visit the documentation linked below.