Sendable

Sendable is a prospecting platform. Signals find the people who match your ideal customer, such as people who change jobs, attend events or engage with your content, and companies that are hiring. Campaigns then reach out to them on behalf of your team.

The Sendable app for Attio keeps your workspace in sync with everything that happens in Sendable. Each lead you choose to send becomes a person record linked to its company, and every interaction lands on that person as an activity with a link back to Sendable, so your team sees the full context of each prospect without leaving Attio.

Once connected, an owner picks which leads to send (every lead, or once contacted, replied or interested, optionally for some teams only) and starts the import. Sendable then sends:

• People: each lead becomes a person record with name, job title, email and phone when known. Existing people are matched, never duplicated.
• Companies: each person is linked to a company, matched by domain or name and created when missing.
• Sendable fields: status (New, Contacted, Replied, Interested), last interaction, labels, campaigns, signals and a link to the lead, plus your Sendable custom fields.
• Messages: each message, sent or received, is an activity on the person and its company. Images go to the person's files.
• Campaign steps: each step of a Sendable campaign the person goes through.
• Lead updates: the signal that found the lead, the campaigns it joins and its interest.
• Notes: the lead's notes in Sendable.

Every activity links back to Sendable. Sendable only fills standard attributes that are empty and never overwrites a value changed in Attio. After the import, new leads and activity arrive within minutes.

Signals can also skip people already in your Attio workspace, so you never prospect your customers or open deals again.

You need a Sendable account and must be an owner of your Sendable workspace.

1. In Sendable, open Settings, then Integrations, then Attio, and click Connect.
2. Choose the Attio workspace and approve access.
3. Back in Sendable, choose the leads to send and click Import. Nothing is sent before that.
4. The Attio page shows the progress until it reads Up to date.

Sendable adds its own fields to people (Sendable status, campaigns, signals and more). To stop, click Disconnect in Sendable: what is in Attio stays there, unless you choose to delete the people and companies Sendable added.