Qobra

Qobra is a sales compensation platform that automates commission calculations and gives revenue teams real-time visibility on their earnings. Finance and RevOps teams design commission plans without code; sales reps track their commissions live instead of waiting for end-of-quarter spreadsheets.

With the Attio integration, your Attio workspace becomes the source of truth for compensation. Qobra imports your objects and lists — deals, companies, pipeline stages, custom attributes — and matches records to their owners, so commissions are always calculated on up-to-date CRM data and attributed to the right rep. No CSV exports, no manual reconciliation.

Once your Attio workspace is connected, Qobra works in four steps:

1. Automatic discovery of your data model. Qobra reads your Attio objects (standard and custom — Companies, People, Deals, or anything you've built) and your Lists, along with all their attributes: custom attributes, select and status options, currencies, record references, and enriched attributes. Your Attio structure appears in Qobra exactly as you designed it — nothing to remodel.

2. Lists as first-class data. Many Attio teams run their pipeline through Lists rather than objects. Qobra imports each List as its own data table, including its stage/status attributes and the link to the parent record — so the pipeline data that drives your commissions is fully available in your plans.

3. Continuous sync. Records are imported and refreshed automatically, so commission calculations always run on current data. Enriched and system attributes are synced too, flagged as read-only. The integration is strictly read-only: Qobra never writes anything to your Attio workspace.

4. Automatic owner resolution. Your Attio workspace members are matched to Qobra users, so every imported record resolves to its owner. When a deal closes in Attio, the commission lands on the right rep in Qobra — automatically.

From there, you build compensation plans on live Attio data: targets, rates, accelerators, team splits. Reps follow their earnings in real time, managers pilot performance, and finance validates and exports payouts with full audit trail.

Connecting Attio to Qobra takes a couple of minutes. You'll need an Attio workspace admin and a Qobra admin account.

1. Start the connection. In Qobra, go to Settings → Integrations and select Attio. You'll be redirected to Attio to authorize the connection.

2. Authorize Qobra. Review the read-only permissions Qobra requests — access to your objects, lists, records, and workspace members — and approve. Qobra only ever reads from your workspace; it never creates, edits, or deletes anything in Attio. Attio redirects you back to Qobra automatically.

3. Choose what to import. Select the objects and lists you want to sync (Companies, People, Deals, your pipeline lists, custom objects…) and pick the attributes relevant to your compensation plans.

4. Map your team. Your Attio workspace members are matched to your Qobra users — automatically by email, adjustable manually — so every record resolves to the right owner.

5. Launch the first sync. Your Attio data flows into Qobra and is ready to power your commission plans. From there, records refresh automatically to keep calculations up to date.

You can revoke Qobra's access at any time from your Attio workspace settings, which immediately stops the sync. Need a hand? Our team supports every customer through onboarding — reach out at [email protected].