Overview
Groovin keeps Attio up to date with the relationship data your team creates while prospecting, without copy-paste or tab switching. It works the way connecting your email inbox to your CRM does: capture messages and new contacts, enrich them, and keep records current, all in the background.
Turn any professional profile into a clean Attio record in seconds, with email enrichment included. Keep contact details fresh as roles and companies change. Capture messages and connection request events to trigger Attio workflows that keep pipelines moving and follow-ups on time.
Built for relationship-driven teams (Sales, Founders, Venture Capital) who want their outreach reflected in Attio automatically.
How it works
- One-click add
- Create new People and their Company in Attio from any professional profile or Inbox, with verified email enrichment included.
- Real-time message sync
- Sync conversations into Attio for full context on your deals
- Live activity capture
- Your outbound activity (messages, connections requests) is automatically logged into structured attributes (timestamp+user)
- 100% seamless sync
- Let Groovin auto-create contact records and auto-sync your conversations so that leads always land into Attio with no effort. Or leave it off to choose which contacts to add and which to sync.
- Field mapping
- Set default lists and default attribute values for new records added by Groovin
- Workflow-ready events
- Use attributes like "Last invite accepted at" or "Last message received at" to trigger Attio workflows that update deals, create tasks, or notify owners.
- MCP
- Directly access your professional network and Inbox from Claude/GPT, even if it's not synced with Attio.
Configure
- Install the Groovin Chrome extension and pin it to your browser
- Sign up to Groovin
- Select Attio as your CRM
- Confirm Groovin's access to your Attio workspace
- Connect your social network account with one click
Once connected, you can access Groovin features directly within Attio.