Azava

Azava is an AI-native layer that sits between your unstructured day-to-day (emails, meetings, Slack threads, documents) and your Attio workspace.

Azava reads incoming messages, extracts the entities and relationships that matter to your business, and writes them straight into Attio: records on your Companies, People, and Deals objects (or any custom object); entries on the lists you actually operate from; follow-up tasks with the right assignee and deadline; and notes that capture the full context.

Configuration happens in plain language. You describe what should happen — "when a pitch email arrives, extract the company and round details, create or update the Attio company, and add it to our Dealflow list" — and Azava's assistant turns it into an automation you can read, rehearse with a dry run, and switch on.

Azava also reacts to changes inside Attio — record updates, status changes, comments, task completions — so a deal moving stage in Attio can drive everything else you connect. Azava recognises its own writes, so nothing loops.

Built for VC partners who want an Attio workspace that updates itself.

Everything in Azava is an automation you can read.

1. You describe what you want.

   Tell the assistant "when a pitch email arrives, extract the company and round details, create or update the Attio company, attach a follow-up task with a 7-day deadline, and add a note summarising the message." The assistant drafts it as a short, readable program — you can see exactly what it will do, and change it by asking or by editing it directly.

2. Azava rehearses before it writes.

   Run the automation against a real email with writes captured instead of committed. The dry run shows which records would be created or updated, field by field, with the exact source text each value came from. Nothing touches Attio until you're happy.

3. It runs on whatever should trigger it.

   Inbound email, Slack, document drops, Attio webhooks (record created, updated, or deleted), schedules, or a manual "run now" for backfills over existing records. Every run is recorded, and every record written links back to the message that produced it.

4. You can ask questions over everything that's flowing.

   "Which companies have we received intros to in the last 30 days that we haven't responded to yet?" — answered across all the data Azava handles, not just what lands in Attio.

Underneath, Azava extracts structured fields with LLMs; resolves entities against existing Attio records — honouring your workspace's own uniqueness rules — so inbound mentions update the right record instead of creating duplicates; and validates values against your attribute types (selects, statuses, currencies, references) before writing. Plugins automatically read file attachments, fetch online deck links like Docsend, and find founders' LinkedIn profiles.

Notes, tasks, and file attachments land alongside the record fields, so the humans (and agents) looking at the Attio record see not just the values, but the reasoning and context behind them.

Azava is onboarded manually so we can shape the data model and automations around your firm. To get started:

1. Book a working session.

   Visit https://calendly.com/henry-azava/azava-working-session. We provision your Azava workspace and walk you through the rest of these steps together.

2. Connect your Attio workspace.

   Inside Azava, open Credentials in the sidebar, click "Add credential", and select Attio. A pop-up runs the Attio authorization flow — approve the requested scopes. The token is scoped to your workspace and can be revoked at any time from app.attio.com.

3. Describe your automation.

   Open Automations in the sidebar and create a new one. Describe what you want in plain language — "when a pitch email arrives, extract the company and round details, then create or update the Attio company and add it to our Dealflow list" — and the assistant drafts it as a short, readable program. We can help guide you through this.

4. Rehearse with a dry run.

   Run the automation against a real email or record with writes captured instead of committed. Review exactly what would land in Attio — which records, which fields, and where each value came from — then adjust in plain language until it's right.

5. Turn it on.

   Flip the automation live. Email, Slack, schedules, and Attio webhooks start firing it; new messages create or update records in Attio with tasks and notes attached automatically, and changes made inside Attio flow back through your automations to keep every connected system coherent.

Need help? Email [email protected]. Full docs: https://app.azava.com/integrations/attio.