Mailchimp app
Automate adding people to Mailchimp email campaigns from Attio.
Available on all plans.
Admins can install the Mailchimp app.
Once installed, all members can use it in workflows.
Attio's Mailchimp app enables you to automate the addition of person records from Attio into Mailchimp email campaigns, streamlining your email marketing efforts. By incorporating the app into your workflow automations, you can ensure that your mailing lists are consistently updated based on activity within your Attio workspace.
Connect your Mailchimp account
Attio uses two separate connection types for Mailchimp. Which one you need depends on whether you're using legacy workflows or new workflows.
Legacy workflows
Legacy workflows use a single Legacy workflow connection, set up by an admin in two steps: installing the app, then connecting it.
Click your workspace name in the upper-left of Attio, then select Workspace settings.
Navigate to Apps, search for and select Mailchimp, then click Install.
Open the Legacy workflow connections section on the Mailchimp app page, and click Connect.
Log in to Mailchimp if you're not already signed in, and connect the account.
Once connected, any workspace member can use the Add member to audience block in a legacy workflow.
New workflows
New workflows use Member connections instead. Each Add member to audience block runs as a specific workspace member, so that member needs their own Mailchimp connection.
Navigate to Workspace settings > Apps > Mailchimp, then open Member connections.
Click Connect next to your name and log in to Mailchimp.
When building a workflow, choose to run the block as yourself or as another member who's already connected their account.
Use Mailchimp with workflows
Once you have connected your Mailchimp account with Attio, you can use the Add member to audience action block when creating a workflow. With this block, you will need to specify the following inputs:
Mailchimp connection: If you have more than one Mailchimp account connected, choose the one you want to use.
Audience: Choose the Mailchimp audience (email list) you want to add people to.
Member email: Use a variable to bring in the email address value for the person records you'll be adding to the audience.
Member name: Optionally, use a variable to bring in the name for the person records you'll be adding to the audience.
Note: Whether the member was already on your list or whether they were newly created, we return a “success” outcome from the block.