Custom Objects and relationships

Customize your CRM to map to your unique business model.

What you will learn

  • Standard object types
    Enabling Deals for your sales pipeline and Workspaces and Users to track product usage data in Attio.

  • Custom objects
    Create custom objects that represent the entities and processes in your business.

  • Relationship attributes
    Associate objects with one another, to easily display and traverse connected components of your business.

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