CRM Platform
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Search and create with AI
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Native to your CRM
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Sync and enrich your data
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Context for your team operations
Automations
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Automate any process
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Personalized outreach
Insights
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Record and analyze meetings
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Insights in real time
Ecosystem
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Build with the Attio API and SDK
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Connect all your favorite tools
Get started
The 1st Attio Expert Partner worldwide.
We help startups, scale-ups, investment firms and structured revenue teams migrate, build and scale their CRM and GTM systems with Attio at the core.
Over the past four years, we’ve delivered 60+ Attio implementations and complex migrations — including transitions from Salesforce, HubSpot, Pipedrive, Affinity, Zoho, Spreadsheets, Notion and Airtable.
Attio is the CRM foundation. Around it, we design modular GTM stacks that are structured, automated and deeply integrated.
What we deliver
We’re one of the most experienced Attio-focused teams worldwide:
While Attio is our sole CRM focus, we understand every major CRM platform — enabling smooth migrations and thoughtful GTM architecture.
Our systems are designed to be powerful and maintainable:
Founded by Giacomo Caranese, one of the earliest Attio Experts, the team combines GTM strategy, RevOps architecture and hands-on technical execution.
Our typical missions
Next steps
👉 Book your free 30-minute Discovery Call and let’s design the right Attio system for your growth.
Novlini gave us the setup playbook we needed
Jake Port · Baselane ·
Novlini came in and really cleaned up our instance after a sub-optimal initial setup. They had a comprehensive audit, clear communication of what should be done and why, and efficient communication.
Good experience, receptive team
Alex Gorgoni · Unknown Company ·
novlini helped with bespoke CRM customizations, including integration of third party tooling that attio couldnt support natively. would recommend novlini for anyone that needs external support
Fast, flexible, and helpful. Great to work with.
Alys Rappel · Unknown Company ·
We brought Novlini in to help us build and customise our Attio CRM from the ground up, including integrations, automated workflows, and pipeline architecture. They were responsive throughout, took the time to understand our specific business needs, and were flexible when requirements evolved. The team is very knowledgeable. Great experience overall.
Reliable team
Saul Marquez · Outcomes Rocket ·
Enjoyed working with novlini team for our CRM setup. Strongly recommend.
Brilliant experience with Novlini
Duncan Campbell · Small Batch Learning ·
Working with the Novlini team was a pleasure. Maxime and the team know Attio inside-out. Their direct line to Attio's product team means improvement requests don't disappear into a void. The implementation was thorough, well-managed, and delivered exactly as promised.
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