Directory/novlini®
novlini®

novlini®

Accepting new clients
Elite
France, Paris
  • Founding Expert
Supported Regions
  • Americas
  • EMEA
  • APAC
Expert Location
  • EMEA
Languages
  • English
  • French
Expert Tier
  • Elite

novlini® is a certified Attio partner

The 1st Attio Expert Partner worldwide.

We help startups, scale-ups, investment firms and structured revenue teams migrate, build and scale their CRM and GTM systems with Attio at the core.

Over the past four years, we’ve delivered 60+ Attio implementations and complex migrations — including transitions from Salesforce, HubSpot, Pipedrive, Affinity, Zoho, Spreadsheets, Notion and Airtable.

Attio is the CRM foundation. Around it, we design modular GTM stacks that are structured, automated and deeply integrated.

What we deliver

  • CRM Migrations: Clean, controlled transitions to a scalable Attio foundation.
  • GTM Systems: Modular workflows, automation and best-in-class tools (Clay, Lemlist, Customer.io) connected around Attio.
  • Optimization & RevOps: Dashboards, automation, reporting and process redesign to improve clarity and performance.
  • App & API Integrations: Structured integrations via API or native Attio App SDK when required.

We’re one of the most experienced Attio-focused teams worldwide:

  • 100% specialized in Attio
  • Deeply embedded in the product
  • In close contact with the Attio team

While Attio is our sole CRM focus, we understand every major CRM platform — enabling smooth migrations and thoughtful GTM architecture.

Our systems are designed to be powerful and maintainable:

  • Modular and scalable
  • API-connected where needed
  • No-code when it’s the smartest path

Founded by Giacomo Caranese, one of the earliest Attio Experts, the team combines GTM strategy, RevOps architecture and hands-on technical execution.

Our typical missions

  • Implement Attio from scratch - For teams adopting their first structured CRM. Data model, pipelines, automation and clean imports.
  • Migrate from a legacy CRM - For companies moving from Salesforce, HubSpot, Pipedrive, Affinity or Zoho. End-to-end migration with data restructuring and controlled rollout.
  • Improve an existing setup - For teams already using Attio. Audit, dashboard redesign and workflow optimization.
  • Connect your GTM stack - For sales and growth teams. Integration of Clay, Lemlist, Customer.io via API or native SDK.
  • Build an outbound engine - For teams generating qualified leads. ICP sourcing, enrichment and automated outreach fully integrated.

Next steps

  1. Click the link on the left to book your free 30-minute Discovery Call.
  2. We assess your CRM and GTM setup.
  3. You receive a clear scope and personalized proposal.

👉 Book your free 30-minute Discovery Call and let’s design the right Attio system for your growth.

Media

Case studies

Clients

Near Foundation
Jellysmack
Morning
Tandem Health
Plume Network
Oneflow
Reviews
5
70 reviews

Reliable team

Saul Marquez · Outcomes Rocket ·

Enjoyed working with novlini team for our CRM setup. Strongly recommend.

Brilliant experience with Novlini

Duncan Campbell · Small Batch Learning ·

Working with the Novlini team was a pleasure. Maxime and the team know Attio inside-out. Their direct line to Attio's product team means improvement requests don't disappear into a void. The implementation was thorough, well-managed, and delivered exactly as promised.

Solid Attio partner for a complex CRM rollout

Mehdi Aïda · GIP Plateforme de l'Inclusion ·

Novlini supported our Attio rollout at "La Plateforme de l'Inclusion". They helped us structure the data model, integrate Metabase data, and clean up legacy CRM data. Fast turnarounds, sharp judgment calls on what to simplify vs customize. The setup is now a daily use tool for our team. Solid Attio partner.

Outstanding Service

Duncan Smith · Arbtech Consulting Ltd ·

Novlini are a fantastic choice for implementation, Giacomo understood the business need from the off & has a real practical approach to solutions engineering. Maxime & the team delivered a workable product from a vague, unique business case & I am looking forward to working with the team in future.

Great Team. Great Service. Great Experience.

Julien Rosilio · Oriane ·

Novlini handled our Attio migration at Oriane with real craft. Clean data mapping, zero downtime, and they actually understood our outbound sequencing logic before touching a single field. What could have been a messy three-week project wrapped in days. Responsive, sharp, and pragmatic. They treated our CRM like their own infrastructure. If you're moving to Attio or rebuilding your GTM stack, talk to them first. Highly recommend.