Directory/novlini®
novlini®

novlini®

Accepting new clients
Elite
France, Paris
  • Founding Expert
Supported Regions
  • Americas
  • EMEA
  • APAC
Expert Location
  • EMEA
Languages
  • English
  • French
Expert Tier
  • Elite

novlini® is a certified Attio partner

The 1st Attio Expert Partner worldwide.

We help startups, scale-ups, investment firms and structured revenue teams migrate, build and scale their CRM and GTM systems with Attio at the core.

Over the past four years, we’ve delivered 60+ Attio implementations and complex migrations — including transitions from Salesforce, HubSpot, Pipedrive, Affinity, Zoho, Spreadsheets, Notion and Airtable.

Attio is the CRM foundation. Around it, we design modular GTM stacks that are structured, automated and deeply integrated.

What we deliver

  • CRM Migrations: Clean, controlled transitions to a scalable Attio foundation.
  • GTM Systems: Modular workflows, automation and best-in-class tools (Clay, Lemlist, Customer.io) connected around Attio.
  • Optimization & RevOps: Dashboards, automation, reporting and process redesign to improve clarity and performance.
  • App & API Integrations: Structured integrations via API or native Attio App SDK when required.

We’re one of the most experienced Attio-focused teams worldwide:

  • 100% specialized in Attio
  • Deeply embedded in the product
  • In close contact with the Attio team

While Attio is our sole CRM focus, we understand every major CRM platform — enabling smooth migrations and thoughtful GTM architecture.

Our systems are designed to be powerful and maintainable:

  • Modular and scalable
  • API-connected where needed
  • No-code when it’s the smartest path

Founded by Giacomo Caranese, one of the earliest Attio Experts, the team combines GTM strategy, RevOps architecture and hands-on technical execution.

Our typical missions

  • Implement Attio from scratch - For teams adopting their first structured CRM. Data model, pipelines, automation and clean imports.
  • Migrate from a legacy CRM - For companies moving from Salesforce, HubSpot, Pipedrive, Affinity or Zoho. End-to-end migration with data restructuring and controlled rollout.
  • Improve an existing setup - For teams already using Attio. Audit, dashboard redesign and workflow optimization.
  • Connect your GTM stack - For sales and growth teams. Integration of Clay, Lemlist, Customer.io via API or native SDK.
  • Build an outbound engine - For teams generating qualified leads. ICP sourcing, enrichment and automated outreach fully integrated.

Next steps

  1. Click the link on the left to book your free 30-minute Discovery Call.
  2. We assess your CRM and GTM setup.
  3. You receive a clear scope and personalized proposal.

👉 Book your free 30-minute Discovery Call and let’s design the right Attio system for your growth.

Media

Case studies

Clients

Near Foundation
Jellysmack
Morning
Tandem Health
Plume Network
Oneflow
Reviews
5
68 reviews

Great Partner

Stephane Allard · YKONE ·

It is a pleasure working with Novlini. They have deep knowledge of the Attio platform, are not afraid of challenging tasks, and deliver what they promise. Highly recommended.

Bespoke CRM set up

Griffin D · Options2Exit ·

We’re a lean team in financial services. We signed up for Attio to streamline our CRM with AI but didn’t have the bandwidth to fully unlock the platform. With limited support from Attio’s team, we found Novlini. The experience has been nothing short of impressive. A fully custom build-out, numerous integrations, and a team that truly understood our needs. They worked across multiple teams on our end and went above and beyond at every step. We wouldn’t hesitate to recommend them.

Great consultant who helped us as a CRM manager

Emily Knuckey · DraftPilot ·

We're a super lean team and had implemented Attio but still weren't making the most of the functionality and had lots to fix. Melanie was assigned to us and we worked with her for a few months - she was responsive, thoughtful and really easy to work with, and helped us fix lots of details and set up our workflows correctly. Great experience.

Great Team & Process

Eric F · Unknown Company ·

Novlini was a great partner for our Attio setup. The team was highly responsive and quick to understand what we needed. Victor & Ibrahim adapted the setup to our workflow and also gave excellent inputs. They were genuinely easy to work with throughout the process.

Professional Experts make the difference

Erwin Stern · WeR AG ·

I have experience in implementing ERP/CRM systems. Our experience with Novilini as the implementation partner for Attio is a prime example of a successful hands-on implementation. Novilini not only understood our requirements very well, but also provided excellent support throughout the process and offered valuable insights. The first wave was completed in time and budget. Looking forward to continuing our project with the team.