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Ask AttioSearch and create with AI
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AINative to your CRM
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Automations
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WorkflowsAutomate any process
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ReportingInsights in real time
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Developer PlatformBuild with the Attio API and SDK
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Apps & integrationsConnect all your favorite tools
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Get started
- Attio 101
- Hire an expert
- Talk to sales
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Accepting new clients
Special offer
Resources
Supported Regions
- Americas
- EMEA
- APAC
Expert Location
- EMEA
Languages
- English
- Italian
Expert Tier
- Advanced
About Marco Serafini
We architect the operational backbone that lets you scale revenue without scaling chaos.
Novrith is a specialized Business Operations Agency, and Attio is the command center we build around. We help digital agencies, SaaS companies, B2B tech businesses, and tech startups turn Attio into the strategic hub of an integrated operational ecosystem — not a standalone CRM, but the source of truth connecting sales, delivery, and data across the business.
Our approach — systems, not tools:
- Revenue infrastructure in Attio — data architecture, pipelines, automations, and team permissions built for how your business actually sells and delivers
- Ecosystem integrations — Attio connected to your work management, automation, enrichment, and outbound layers so data moves without human babysitting
- CRM migrations — clean, opinionated moves from legacy CRMs into a modern Attio setup
- AI where it pays off — embedded into workflows to eliminate manual work, not bolted on for its own sake
What makes working with us different:
We don't just configure Attio. We build systems around it. Every implementation is designed to compound as you scale, with real team adoption, clean documentation, and a partnership model that keeps evolving the system after go-live.
⇨ WHO WE WORK WITH
- Digital agencies, SaaS companies, B2B tech businesses, and tech startups
- Teams actively scaling and hitting bottlenecks in lead management, sales process, or cross-team handoffs
- Founder-led teams without an in-house RevOps function that want enterprise-grade foundations without the overhead
- Companies that want Attio set up properly from day one
⇨ HOW TO GET STARTED
- Book a free discovery call (link on the left)
- We map your operations and identify where Attio becomes the lever
- You receive a tailored plan — ready to execute, with clear milestones
⇨ KEY DELIVERABLES
- Complete Attio workspace: data architecture, lists, pipelines, automations, team permissions
- Integrated RevOps workflows connecting sales, delivery, and operations
- Custom integrations and automated data flows across your stack
- Migration from legacy CRMs to a properly designed Attio setup
- Continuous optimization and scaling support
Ready to make Attio the operational backbone of your business? Let's build a system that scales with you.
Videos
Attio 101: The Complete Tour of the Next-Gen CRM
Case Studies
Net Zero Build — A Fundraising-Ready CRM on Attio
Lemonet — A PLG-Ready Revenue Engine on Attio
DutchGreenhouses — A Project-Ready CRM on Attio
Clients
Reviews
Write a review
Crucial partner for our GTM - highly recommended!
Apr 24, 2026
Alina Prelicz, Juo
Alina Prelicz, Juo
We needed a CRM to serve as a single source of truth across our product, support, and go-to-market teams. Marco grasped our account structure immediately and was a genuinely engaged partner from start to finish — handling the full setup and automation while guiding us toward solutions that fit our culture and the way we work with clients.
In a fast-growing company, having a partner like this is invaluable. I can't imagine what this process would have looked like without him.
Great strategic partner, 10/10
Apr 02, 2026
James Devlin, Lemonet
James Devlin, Lemonet
We loved working with Marco! He has exceptional attention to detail, a grasp of automations and data flows, and brings real rigour to how he works. At Lemonet (lemonet.com) our goal is to help brands get discovered, trusted, and recommended in search and AI by building their authority online. It’s a complex system, and our data and acquisition flows were fragmented. Our goal is to reach PLG in 12 months and thanks to Marco, we now have the data model to do it. Still working together!
Highly Professional and Effective Support to start with Attio
Mar 25, 2026
Ettore Longo, La Lucerna SRL
Ettore Longo, La Lucerna SRL
Working with Marco has been a very positive experience. His expertise as an Attio Expert and his knowledge of the platform were clearly evident throughout the project. The support he provided in setting up our automated workflows, specifically with our ERP, was highly professional and delivered the functional solutions we needed to move forward. We are very satisfied with the results and would recommend your services.
Marco turns Attio into a real operating system for growth
Feb 22, 2026
Kristijan Jordanov, Net Zero Build
Kristijan Jordanov, Net Zero Build
Marco helped us design and implement an Attio CRM system that truly reflects how an early-stage B2B SaaS grows, across investors, partners, clients, and ecosystem relationships. Instead of a generic contact database, he helped us build a tailored operating system for a PropTech startup with clear lifecycles, pipelines, and views that directly support our fundraising and GTM operations. He’s extremely thoughtful, brings his own initiatives and ideas, and is very structured in how he works. We’ll
11/10 would work with Marco
Jan 12, 2026
Melissa Chambers
Melissa Chambers
I'm a fractional GTM leader working across a few early stage companies & hired Marco to work on Attio setup, workflows & automation tooling. He's been patient, informative and collaborative as we identify use cases, approaches and implementation plans. He's super responsive when I'm blocked & leverages his connections across the app ecosystem to provide additional insights and discounts. He's a gem.
Perfect Trello-Attio import
Dec 16, 2025
Joan Cavallé
Joan Cavallé
Marco really understood the scope of our project and was key in importing all the info we had in Trello to Attio. Fulfilled the expectations and timings. I would recommend him without doubt. Thanks Marco!