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Marco Serafini

Bergamo, Italy
5.0 (6)
Accepting new clients
Founding Expert
Resources
Supported Regions
  • Americas
  • EMEA
  • APAC
Expert Location
  • EMEA
Languages
  • English
  • Italian
Expert Tier
  • Advanced

About Marco Serafini

I architect the operational backbone that lets you scale revenue without scaling chaos.

As a Business Operations Architect, I help agencies and startups break through growth ceilings by building integrated systems that eliminate manual work and create sustainable scale - with Attio at the center of it all.

Most growing companies hit a wall not because of product-market fit or talent, but because their operations can't keep pace with growth. I specialize in making Attio the command center that connects and automates your entire revenue engine.

My approach combines deep Attio expertise with operational architecture:

  • RevOps Infrastructure: Create data flows that give you real-time visibility into revenue performance
  • Intelligent Automation: Deploy AI and workflow automation that eliminates 10+ hours of manual work per week
  • AI Integration: Implement AI tools that augment your team's capabilities across operations
  • Business Operations: Design project management, team collaboration, and knowledge systems that scale

What makes this different:

I don't just implement tools—I build systems. Every solution is designed to compound your growth, not your complexity. I partner with you through implementation and optimization, ensuring sustainable adoption and continuous improvement.

MY TYPICAL PARTNERS

  • Small agencies and startups ready to systematize their growth through digital-first operations
  • Teams moving fast but hitting operational bottlenecks in lead management, sales processes, and daily operations
  • Founder-led and small teams without an in-house RevOps function who want enterprise-grade foundations without the overhead

HOW TO GET STARTED

  1. Book a free discovery call (link in the "Resources" section)
  2. I'll map your current system and identify improvements
  3. Receive a tailored solution - ready to execute immediately

WHAT YOU CAN EXPECT

  • Deep Attio CRM expertise (setup, customization, advanced workflows)
  • Seamless integrations with external tools like ClickUp, n8n, Cargo
  • Migration strategies from legacy CRMs to modern Attio setups
  • AI implementation that enhances rather than replaces human intelligence
  • Comprehensive documentation and knowledge transfer

KEY DELIVERABLES

  • Complete Attio ecosystem setup: data architecture, automations, team permissions
  • Integrated RevOps workflows connecting sales, marketing, and operations
  • Custom API integrations and automated workflows
  • Continuous improvement and scaling support

Ready to build your operational advantage with Attio? Let's create systems that scale 🚀

Videos

Attio 101: The Complete Tour of the Next-Gen CRM
Reviews
5.0 (6)
Write a review
Great strategic partner, 10/10
5.0
Apr 02, 2026
James Devlin, Lemonet
We loved working with Marco! He has exceptional attention to detail, a grasp of automations and data flows, and brings real rigour to how he works. At Lemonet (lemonet.com) our goal is to help brands get discovered, trusted, and recommended in search and AI by building their authority online. It’s a complex system, and our data and acquisition flows were fragmented. Our goal is to reach PLG in 12 months and thanks to Marco, we now have the data model to do it. Still working together!
Highly Professional and Effective Support to start with Attio
5.0
Mar 25, 2026
Ettore Longo, La Lucerna SRL
Working with Marco has been a very positive experience. His expertise as an Attio Expert and his knowledge of the platform were clearly evident throughout the project. The support he provided in setting up our automated workflows, specifically with our ERP, was highly professional and delivered the functional solutions we needed to move forward. We are very satisfied with the results and would recommend your services.
Marco turns Attio into a real operating system for growth
5.0
Feb 22, 2026
Kristijan Jordanov, Net Zero Build
Marco helped us design and implement an Attio CRM system that truly reflects how an early-stage B2B SaaS grows, across investors, partners, clients, and ecosystem relationships. Instead of a generic contact database, he helped us build a tailored operating system for a PropTech startup with clear lifecycles, pipelines, and views that directly support our fundraising and GTM operations. He’s extremely thoughtful, brings his own initiatives and ideas, and is very structured in how he works. We’ll
11/10 would work with Marco
5.0
Jan 12, 2026
Melissa Chambers
I'm a fractional GTM leader working across a few early stage companies & hired Marco to work on Attio setup, workflows & automation tooling. He's been patient, informative and collaborative as we identify use cases, approaches and implementation plans. He's super responsive when I'm blocked & leverages his connections across the app ecosystem to provide additional insights and discounts. He's a gem.
Perfect Trello-Attio import
5.0
Dec 16, 2025
Joan Cavallé
Marco really understood the scope of our project and was key in importing all the info we had in Trello to Attio. Fulfilled the expectations and timings. I would recommend him without doubt. Thanks Marco!
Great Insights
5.0
Oct 07, 2025
Timo Raus, DutchGreenhouses
Marco has been great setting up Attio for us! Not just from the technical side, but workflow and businessprocess wise, he really thinks along to get everything right: the practical way! Highly recommended!