4 min read
Introducing the architecture for Agentic Revenue
Nicolas Sharp CEO & Co-founder
Agents can do the high context work of a person at the speed of a machine. They unlock a radically personalized customer experiences at unprecedented scale.
But software wasn't built for agents.
So today, Attio is introducing a new shape of software. It is the first hybrid architecture engineered for people and agents in equal measure.
We’re launching four new capabilities: SQL Engine, Data Connectors, Agent Scale, and Activities, in beta. Together, they build on Attio’s core platform and make the architecture for agentic revenue, giving frontier teams the power to scale any revenue motion.
This is the architecture for agentic revenue.
Attio combines the speed and scale of infrastructure with the context and control of application software, in one architecture built for people and agents.
It works at the speed of an agent, across your entire market, to the standard of your best rep. Every task an agent completes adds context for the next, so that context compounds with every interaction.
Three interconnected layers make it possible:
Context. Every customer signal is captured in a shared context layer that stays current and grows richer with each interaction.
Orchestration. Agents and workflows use this context to act on every signal across your revenue operations.
Ecosystem. Connect Attio to all the tools and agents that run your business, with consistent access to its data, logic, and actions.
Every product we've shipped has laid the groundwork for this. Today, we're introducing four major advances that extend what it can do.
The next phase for hybrid architecture.
SQL engine.
Attio now speaks SQL, the data language of agents.
Agents use it to query millions of records and relationships at once and perform complex calculations directly in Attio. Questions that previously required exported datasets or custom reports can now be answered in a single query.
For example:
Find which lead sources produce the highest win rates on deals over $50,000.
Calculate weighted pipeline across regions and owners.
Identify open opportunities associated with churned customers.
Attio performs the calculation and returns an exact result. Every query is available to inspect
SQL also works inside Workflows, allowing the results to trigger actions. Identify accounts that cross a usage threshold and automatically create expansion opportunities, or calculate values across related records to route deals.
Data connectors.
Attio now exposes a live, Postgres-compatible endpoint, connecting your CRM directly to your agents and data stack.
Connect Hex, Omni, Looker, Metabase, dbt, and other compatible tools using PostgreSQL credentials. Queries run directly against Attio, so dashboards and analytical tools can work with live CRM data without exports or synchronized copies.
Build weighted pipeline forecasts in your BI tool.
Track performance against custom targets.
Analyze deals across segments, teams, and regions.
When an opportunity changes, the updated data is immediately available to your connected tools.
Connections are read-only, with dedicated credentials that workspace admins can disable or regenerate.
For teams with an existing data stack, Attio becomes a live, directly queryable source. For teams building one, advanced analytics no longer requires a complex integration project.
Agent Scale.
A person might review a few dozen accounts in a day. An agent can work across thousands simultaneously.
Attio is engineered to support hundreds of millions of records.
Research every account in your market.
Continuously requalify your entire pipeline.
Keep millions of records current as new information becomes available.
Thousands of agents can work across your customer data, with the same permissions and access controls that govern the rest of Attio.
As your business grows, agents can take on more work without sacrificing the reliability your team depends on.
Activities, in beta.
Not every important customer interaction happens in an email or meeting.
Activities extends Attio's data model to capture the most unique interactions as structured, first-class data, like support conversations, social DMs, product events, and more.
Define custom schemas for the activities that matter to your business.
Support escalation gets tags before a renewal conversation takes place.
Track expansion opportunities with detailed product events.
Give your team a more complete understanding of every relationship, and your agents the context they need to act on it.
Get started
SQL-powered questions in Ask Attio are available on all plans. Open Ask Attio and ask a question about your pipeline, performance, or customer data to get started.
SQL access through the REST API, MCP, and Workflows is available on Enterprise plans. Data Connectors are also available on Enterprise, and can be created and managed by workspace admins under Workspace settings → Data → Data connectors.
Activities is currently in beta.
Explore our documentation to learn more:
See the full vision at attio.com/architecture.