Outfunnel

Connect Attio to your marketing and database apps like Klaviyo, Mailchimp, ActiveCampaign, Airtable, Google Sheets, Calendly and more.

The only data sync and workflow tool built by sales and marketing pros

While generic 3rd-party integration services let you build one-way, if-this-then-that syncs, Outfunnel is the only one designed to connect sales and marketing data.

Built by marketing and sales pros, our workflows are both deeper and easier to set up. What takes hours to set up with a generic data-syncing tool can be done in less than 15 minutes with Outfunnel.

Works with Mailchimp, ActiveCampaign, Brevo, Klaviyo, MailerLite, Constant Contact, HubSpot, Calendly, GetResponse, Airtable, monday.com, Facebook Lead Ads, Wix Forms, Weblow, Contact Form 7, Elementor Forms, Gravity Forms, and Google Sheets.

2-way contact syncing

Keep contacts in 2-way sync between Attio and marketing platforms like Mailchimp, Klaviyo, Brevo, MailerLite, and ActiveCampaign. Powerful field mapping, easy to monitor syncing progress.

Lead form syncing

Sync web and social media leads from tools like Calendly, Webflow, WordPress, Elementor, Contact Form 7, Gravity Forms, Wix, Facebook Lead Ads, LinkedIn Lead Ads, and custom forms via webhooks.

How to set up a 1-way or 2-way contact sync between Attio and your marketing or database app.

1. Choose your apps

Select Attio and your marketing or database app, and choose Contact sync as the connection type.

2. Choose sync direction

Choose to sync data two-way or in a single direction

3. Define which contacts to sync

For each ruleset, define which contacts should be part of the sync.

Attio contacts: You can choose to sync all contacts or specific lists.

Second tool: You can choose to sync all contacts or a specific segment or tag.

4. Set up field mapping

First, choose the default fields and/or custom fields you'd like to sync and in which direction. Then, choose the app that will be used in case of any conflicts.

5. Activate the connection

Initial sync. After activating the connection Outfunnel will run an initial sync to merge your databases and you should see contacts appearing in the sync status page. The initial sync usually takes a few minutes but can take up to a few hours depending on the number of contacts to sync.

The status page also shows errored contacts and provides actionable feedback on how to fix this.

Continuous sync. After the initial sync completes Outfunnel starts running a continuous sync that checks for updates. As long as the contact matches the rule any changes to its profile in the source app will be synced to the destination app.