Etropo

Etropo is marketing budget management software built for CMOs.

Plan budgets collaboratively - Create hierarchical budgets with categories, line items, and cost centers. Assign owners, set monthly allocations. Multi-currency support included.

Track spend automatically - Connect Google Ads and LinkedIn Ads for weekly sync. Forward vendor invoices to a unique email address for an automated spend tracking.

Analyze performance instantly - Real-time variance tracking shows planned vs. actual with visual alerts. Interactive dashboards display allocation trends and category breakdowns. Budget Buddy AI answers natural language questions about your marketing budget. 

Control access precisely - Granular category-level permissions let you share budgets without exposing confidential line items.

Export anywhere - One-click XLSX download or automated daily sync to Google Sheets for finance team collaboration. 

14-day free trial, no credit card required. Import your existing budget in 60 seconds.

With the Attio integration you can:

• Measure true campaign ROI - See revenue and conversions alongside spend in one view
• Attribute pipeline to source - Filter deals by UTM parameters to know which campaigns generate revenue
• Track full funnel performance - Monitor leads, qualified opportunities, or closed-won deals per campaign
• Automate revenue reporting - Deal values sync directly from Attio, no manual entry
• Report with real data - Campaign performance reflects actual CRM outcomes, not estimate

Connect Attio to Etropo to see which campaigns actually drive revenue.

Etropo pulls deal data from your Attio pipeline and attributes it to campaigns. You see conversion counts and revenue directly alongside your campaign spend - no manual tracking, no spreadsheet lookups.

Use cases:

• Measure true ROI - See cost per acquisition and revenue per campaign in one view
• Attribute pipeline to source - Filter by UTM parameters to know which channels generate deals
• Track full funnel - Monitor leads, qualified opportunities, or closed-won revenue per campaign

Marketing spend and sales outcomes in the same place.

1. Connect your Attio workspace  Go to Settings → Integrations → Attio. Authorize access via OAuth.  

2. Map campaigns to deal stages  For each campaign, select which Attio pipeline stage counts as a conversion — Lead, Qualified, Proposal, Closed Won, or your custom stages. Optionally filter by deal attributes (UTM source, campaign name) to count only relevant deals.

3. Enable revenue sync  Toggle revenue sync to automatically pull deal values from Attio. Campaign revenue updates to reflect the sum of all matching deals.

4. Data flows automatically  Conversion counts and revenue sync when you open the Campaigns page or trigger a manual sync. No scheduled jobs to configure.

What gets tracked:

• Conversions — Deal count in your selected pipeline stage
• Revenue — Sum of deal values (when enabled)

Example: Track your LinkedIn Ads campaign by counting Closed Won deals where UTM Source = "linkedin". Revenue syncs automatically from deal values.

Disconnect anytime from Settings. Historical data stays in your campaigns.