Overview
Get 100% clarity on where your leads come from, how they act, and how much your marketing is really worth. Get a handle on the KPIs that matter most for your marketing funnels.
Built by marketers, for marketers. SegMetrics brings all your data into one place, simplifying lead and revenue attribution across all of your customers’ devices.
How it works
SegMetrics gives you the ability to analyze your marketing campaign performance by connecting Attio with other data sources. With that information, you can easily segment that data into your leads, find the automation triggers that convert to customers, understand where your most valuable leads are coming from, and more.
In as little as ten minutes, SegMetrics lets you:
- Connect all your marketing data
- Find where your most valuable leads are coming from
- Understand your customer journey
- Build easy-to-understand dashboards
- Get actionable next steps on how to improve your marketing
Configure
SegMetrics takes the spend from your ad platforms, and purchases, then connects them to the email addresses in Attio.
You don’t need to import the orders or tag people in a special way: they just need to be in your CRM.
Connect Attio with SegMetrics
- In SegMetrics, Click on the gear icon in the top right corner and then click "Integrations".
- Once you’re on the Integrations page, select the CRM list and click on Connect next to Attio.
- This will open the Activation window, which is where you will be prompted to connect.