Overview
Know Exactly What Drives Revenue Most B2B marketers can't connect LinkedIn ad spend to closed deals. DemandSense reads deals, companies, and contacts from Attio to show which campaigns influenced pipeline and revenue, with configurable attribution windows from 3 to 12 months. Prove LinkedIn ROI to leadership with real numbers, not click reports.
How it works
DemandSense integrates with Attio CRM to give B2B marketers full control over their LinkedIn Ads, clear visibility into which accounts engage, and direct attribution of ad spend to pipeline and revenue, all using the CRM data you already trust.
Through this integration, you can achieve:
- Revenue attribution that connects LinkedIn ad exposure to deals in your Attio CRM
- Automatic spend protection by excluding closed-deal companies from LinkedIn targeting
- Pipeline-aligned LinkedIn audiences built and maintained from your Attio deal data
- A complete view of account engagement across LinkedIn ads, website visits, and CRM outcomes
Configure
- In DemandSense, click the Settings (gear) icon in the bottom-left corner and open Integrations.
- Under CRM Connections, find Attio and click Connect.
- A secure authorization window will open. Sign in to your Attio account (if prompted) and click Accept to authorize DemandSense.
- After authorization is complete, you will be redirected back to DemandSense, where the Attio integration will display as Connected.