Clay

Clay

Go to market with unique data — and the ability to act on it

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Overview

Clay is an AI-driven data enrichment and go-to-market orchestration platform that helps revenue teams find, qualify, and act on prospects at scale. Teams use Clay to power outbound, ABM, and CRM enrichment workflows, pulling from 150+ data providers and AI agents to get the most accurate, complete data possible.

Clay's integration with Attio lets you sync prospect and account data bidirectionally between both platforms. Import records from Attio or Attio lists into Clay to enrich and qualify them, then push the results back using actions like Create Record, Upsert Record, Update Record, and Lookup Records to keep your workspace clean, current, and ready for your GTM team to act on.

How it works

Connect Clay to Attio to sync enriched prospect and account data bidirectionally between both platforms. Pull records directly from Attio or Attio lists into Clay to enrich and qualify them using 150+ data providers and AI agents, then push the results back into Attio using actions like Create Record, Upsert Record, Update Record, and Lookup Records to keep your workspace accurate and up to date.

Configure

  • In Clay, add an Attio action or source to your table.
  • Under the Account section, click the dropdown and select Add account.
  • Click Sign in with Attio and authorize Clay to access your Attio workspace. Note that only Attio workspace admins can authorize this connection.
  • Once connected, select your Attio account from the dropdown to start syncing records.