Overview
Airstride is a partner revenue growth platform. It runs your entire partner program in one place, from activation through deal execution, engagement, payouts, and growth, and keeps every partner deal live in Attio as your source of truth. A referral list becomes a channel that actually books revenue.
Partner teams typically juggle a PRM, spreadsheets, a shared inbox, and a CRM that never quite agree with each other. Airstride replaces that patchwork. Partners get a self-serve, whitelabeled portal under your brand where they onboard, train, register deals, pull current collateral, and track their commissions. Your team gets one system for approvals, account mapping, co-sell, engagement scoring, attribution, and analytics, with every deal synced two-way to Attio in real time — outbound through the Attio API, inbound through a webhook Airstride registers when you connect.
At the center is Carmen, an always-on AI agent trained on your docs, decks, case studies, and training material. She onboards and trains partners, answers questions instantly for both your team and every partner, and works in the product, Slack, or email. And through the Airstride MCP server, your whole partner program is available inside the AI assistants your team already uses: query pipeline, register deals, and map accounts from Claude, ChatGPT, or Gemini, on live, permission-aware data. Your tenth partner gets the same support as your first, without adding headcount.
Airstride also closes the loop that most partner tools leave open: payment. Commission is calculated, the invoice is generated, and the partner is paid, automatically.
Set up for you, live within 24 hours
Onboarding is done for you, not left to you. Within 24 hours of signing up, everything is connected and ready:
- All partner data migrated from your CRM, PRM, or spreadsheets
- Partner collateral connected automatically from Google Docs and your existing content sources
- Your portal fully whitelabeled to your brand
- The Partner Activation Agent trained on your content and enabled
- Attio connected and syncing
- Your partners invited
Your brand, enterprise-ready as standard
Every customer gets a custom-branded, whitelabeled portal, so partners experience the program under your name, not ours. Enterprise login with SSO and SCIM provisioning is included. Native integrations connect Airstride to the rest of your stack, including Attio, Slack, HubSpot, and Salesforce, plus a public API for anything else you are building.
How it works
How it works with Attio
Connect Attio with a workspace API key in under a minute: generate a key under Workspace settings, then Developers, paste it into Airstride, and choose your permissions. Airstride resolves your Attio object and attribute slugs automatically, so mapping is ready to review immediately.
From then on, every deal a partner registers in Airstride creates the matching Deal, Company, and Person records in Attio, mapped cleanly to your objects, attributes, and lists. The sync is bi-directional and real-time, powered by webhooks: register or update a deal in Airstride and it appears in Attio; change it in Attio and Airstride reflects it in seconds. No re-keying deals, no drifting stages, no duplicate companies polluting your lists.
You control exactly what partners see with field-level permissions (stage, value, contacts, custom fields, notes) and permission sets per partner role, applied everywhere. Connections are self-serve with zero IT involvement, and Airstride only requests the access it needs: read and write on records, plus read on object configuration for field mapping.
Key features
Partner activation. Automated onboarding tracked per partner, with product training, auto-filled profiles from your CRM, and automatic re-engagement nudges when progress stalls.
Carmen, the Partner Activation Agent. An always-on AI expert grounded in your uploaded docs, decks, and training files. She answers product, onboarding, and deal questions in seconds for your team and every partner, in the product, Slack, or email, no ticket required.
Deal registration and co-sell. Partners register deals from the portal or straight from Slack. Deals are validated against your ICP and existing pipeline, routed to the right manager for approval, and land in Attio instantly.
Account mapping and whitespace. See where your accounts overlap with your partners' accounts, surface joint pipeline, and spot net-new opportunities.
Engagement and analytics. Scoring shows which partners are warming up and which are about to go cold. Attribution and reporting prove which partners drive revenue.
Content, training, and incentives. A content library that keeps every partner on the current version, partner training that sticks, plus tiering, MDF, and SPIF management.
MCP and AI assistants. The Airstride MCP server puts your partner program inside Claude, ChatGPT, and Gemini. Query pipeline, register deals, and map accounts from chat, with OAuth sign-in, nothing to install, and every call permission-aware.
Payouts. Commission calculated, invoice generated, partner paid, automatically.
Setup, done for you in 24 hours
We onboard every customer within 24 hours: partner data migrated from your CRM, PRM, or spreadsheets; collateral connected from Google Docs; your portal whitelabeled with SSO enabled; Carmen trained and live; Attio connected; and your partners invited. You start day one with everything working.
Configure
Connecting Attio to Airstride takes under a minute and needs no IT involvement.
Step 1: Connect Attio
In Airstride, open the App Centre, select Attio, and click Connect. You'll be redirected to Attio to approve access.
Step 2: Approve access
The consent screen shows exactly what Airstride requests, and it requests only what it needs:
- Read and write on records — to create and update the companies, people, and deals behind each registered partner deal.
- Read on object configuration — to resolve your objects and attribute slugs so field mapping works with your workspace, including custom attributes.
- Read and write on webhooks — on connect, Airstride registers a single webhook subscribed to record.updated so deal changes made in Attio (stage and value) appear in Airstride in real time. Deliveries are verified with the webhook's signing secret, and the webhook is removed automatically when you disconnect.
- Read and write on notes — to attach one deal-qualification note to each deal Airstride creates, carrying the context captured at registration (budget, authority, need, timeline) so your team sees the full deal story on the Attio record. Airstride never reads or edits other notes in your workspace.
Step 3: Review your field mapping
Airstride resolves your Attio objects and attributes automatically, so deals sync correctly out of the box: the registered deal becomes an Attio deal (with value, stage, and owner), the prospect becomes a person linked to their company, and domains and email addresses are used to match existing records rather than create duplicates.
Step 4: Set what partners can see
Use field-level permissions to control partner visibility over stage, value, contacts, custom fields, and notes. Apply permission sets per partner role and they are enforced everywhere.
That's it
Sync is live from that moment, real-time and bi-directional — outbound via the Attio API, inbound via the webhook registered at connect. Register a deal in Airstride and the matching deal, company, and person records appear in Attio instantly; update a deal in Attio and Airstride reflects it in seconds.
The rest is done for you
Beyond the Attio connection, Airstride handles your full setup within 24 hours of signup. Our team migrates all partner data from your CRM, PRM, or spreadsheets, connects your partner collateral from Google Docs and other content sources, whitelabels your portal to your brand, configures SSO, trains and enables the Partner Activation Agent, and invites your partners. You start day one with everything connected and working.