HubSpot alternatives 2026: Options to check before you migrate

Quick answer:

• Best overall: Attio, for pipeline built for how you sell, with agents and automations for every job in revenue ($29/user/month)

• Best enterprise pick: Salesforce, for code-level customisation and compliance ($25/user/month)

• Best budget pick: Zoho CRM, for AI and custom record types without Enterprise-tier pricing ($14/user/month)

• Best for outbound teams: Close, built around calling ($35/user/month)

• Before switching, check what actually exports: contacts and deals move; Marketing Hub assets and workflows do not

HubSpot organises its product into separate hubs (Marketing Hub, Sales Hub, Service Hub), each with its own pricing tier, built around a standard company, contact, and deal model. Custom objects exist, but only unlock at the Enterprise tier of any hub, capped at ten object definitions. Teams typically look for an alternative when a hub's feature set no longer matches their process, when per-seat costs increase across multiple hubs, or when they need custom objects without paying for Enterprise.

This article compares seven HubSpot alternatives, the options worth evaluating before you migrate, across data model flexibility, automation depth, pricing transparency, and migration complexity.

HubSpot alternatives compared

The best HubSpot alternatives for 2026

1. Attio

Best for: data that needs to feed automations and AI directly

HubSpot supports custom objects, but only at the Enterprise tier of any hub, capped at ten object definitions; below that, records are limited to the standard company, contact, and deal model. Attio is built as a system of context and action instead: custom objects are available from the Pro tier, and every email, meeting, call, and product signal feeds the same context layer that its automations and AI act on directly.

Key features:

• Universal Context: every email, meeting, call, and product signal lands on one context layer, not scoped to a single hub

• Custom objects: record types beyond the standard company, contact, and deal model

• Ask Attio, Attio's AI chat assistant that lets you search across your data, or research information on the web. Ask Attio can answer questions, summarize information, build workflows, create or update records, create tasks, and draft emails

• Workflows and MCP: automations and external agent access that operate across the full context layer

Pricing: free for up to three seats; Plus from $29/user/month; Pro from $69/user/month, both billed annually.

2. Salesforce

Best for: code-level customisation and compliance at scale

Salesforce supports code-level customisation through Apex, its proprietary language, and includes compliance and permissioning features built for large organisations. Configuring it to match a specific process typically requires a developer or an implementation partner, and per-seat pricing increases significantly at higher tiers.

Key features:

• Apex: Salesforce's proprietary language, used to build custom logic beyond what point-and-click configuration allows

• Multi-region territory assignment and quota planning for large sales organisations

• Einstein AI layered across forecasting, lead scoring, and opportunity insights (Unlimited tier)

• A wide range of compliance and security certifications, relevant to regulated industries

Pricing: Starter Suite from $25/user/month; Pro Suite from $100/user/month; Enterprise from $175/user/month, annual billing.

3. Pipedrive

Best for: a single sales pipeline with no hub attached

Pipedrive is built around a single visual sales pipeline: a board of deals moving through stages. It supports fewer record types than HubSpot or Attio, and features such as lead capture and web visitor tracking are priced and licensed as separate add-ons rather than included in the core plan.

Key features:

• Pipeline view: deals move through configurable stages on a visual board

• Email and calendar two-way sync

• Automations scoped to actions within the deal pipeline

• Lead capture, web visitor tracking, and campaigns available as separate add-ons

Pricing: Lite from $14/user/month; Growth from $39/user/month; Premium from $49/user/month; Ultimate from $79/user/month, annual billing.

4. Zoho CRM

Best for: AI and custom record types on a budget

Zoho CRM is priced below most CRMs on this list at every tier and includes Zia, its AI layer, from the Enterprise tier. It is part of a larger suite of Zoho products, so evaluating it typically means considering adjacent tools, such as Zoho Books and Zoho Desk, alongside the CRM itself.

Key features:

• Custom modules: additional record types beyond the standard set, available across paid tiers

• Zia, Zoho's AI layer, applied to lead scoring and sales forecasting from the Enterprise tier up

• Support for more than one pipeline, with dashboards configurable per team (Standard tier and above)

• A free plan capped at three users

Pricing: free for up to three users; Standard from $14/user/month; Professional from $23/user/month; Enterprise from $40/user/month, annual billing.

5. Close

Best for: outbound teams built around calling

Close centres its interface around a dialer, call coaching, and multi-step calling and email sequences, rather than a general-purpose record view. Call minutes and phone numbers are billed separately from the per-seat price.

Key features:

• A dialer and predictive dialer built into the interface, rather than a bolt-on integration

• Recorded and coached calls, reviewable against a rep's own call history

• Sequences that combine calling steps with email follow-ups

• No cap on contacts, leads, or pipelines, even on the entry-level Essentials tier

Pricing: Essentials from $35/user/month; Growth from $99/user/month; Scale from $139/user/month, annual billing. Call minutes and phone numbers are billed separately.

6. monday CRM

Best for: teams already running projects on monday.com

monday CRM is built on monday.com's underlying work management platform, so its boards, automations, and dashboards use the same structure as monday's non-CRM products. Teams already using monday.com for project or operations work can run sales on the same infrastructure rather than a separate system.

Key features:

• Board structure shared with monday.com's project and operations products

• Automation recipes: trigger-based automations configurable without code

• Customisable pipelines and dashboards

• Integrations with common email, calendar, and communication tools

Pricing: Basic from $12/user/month; Standard from $17/user/month; Pro from $24/user/month, annual billing, minimum three seats.

7. Freshsales

Best for: built-in calling and email on a budget

Freshsales includes built-in phone and email alongside its record view, plus an AI layer, Freddy, for lead scoring from the Pro tier. Custom modules, which add record types beyond the standard set, are restricted to the Enterprise tier.

Key features:

• Built-in phone and email: call and email directly from records without a separate dialer tool

• Freddy AI: lead scoring and deal insights (Pro tier and above)

• Custom modules: additional record types beyond the standard set (Enterprise tier only)

• No-cost tier for teams of up to three, before any paid plan is needed

Pricing: free for up to three users; Growth from $9/user/month; Pro from $39/user/month; Enterprise from $59/user/month, annual billing.

Frequently asked questions

What data can I export from HubSpot before migrating?

Contacts, companies, and deals typically export as CSV files, including custom properties. Workflow automations, sequences, and Marketing Hub assets such as forms and landing pages do not export in a reusable format and need to be rebuilt in the destination system.

Can I migrate off HubSpot before my contract ends?

HubSpot contracts are typically annual and can auto-renew ahead of the renewal date. Check the cancellation window in your contract before signing with a new vendor, since running two CRMs in parallel during a transition adds cost.

Does every HubSpot alternative on this list support custom objects?

No. Attio, Salesforce, monday CRM, and Zoho CRM support custom objects or custom modules across most paid tiers. Freshsales restricts custom modules to its Enterprise tier. Pipedrive and Close are built around a fixed set of record types, with custom fields available within that structure rather than new record types.

The right alternative depends on which of these criteria matters most for a given team: data model fit, automation depth, pricing transparency, or migration complexity. Attio is built as a system of context and action rather than a system of record, matching custom record types to a context layer that its automations and AI act on directly, which is the criterion most relevant to teams whose business does not map onto HubSpot's standard model.