7 min read
Top pick: Attio, the agentic CRM for teams that want a data model shaped around their business and automations that grow with them.
Runners-up:
HubSpot: Best for teams that want marketing, sales, and service in one platform.
Pipedrive: Best for small sales teams that live in the pipeline.
Zoho CRM: Best for teams that want one vendor across CRM, finance, and productivity.
folk: Best for relationship-led teams that capture contacts from LinkedIn and email.
Close: Best for phone-and-email outbound teams.
The most common mistake when replacing Copper
Teams leave Copper and pick the tool with the longest feature list. Copper was built natively for Google Workspace, so the reason most teams look elsewhere is a change in how they work: a second pipeline, a custom data model, outbound at volume, or marketing that needs to share data with sales. A longer feature list does not fix any of those. A better fit on the specific change does.
Before comparing tools, write down what changed. Then check each option against three questions.
Data model: Can you create objects beyond contacts, companies, and deals, and relate them to each other?
Sequencing and automation: Which plan tier unlocks multi-step sequences and workflows, and how many users need it?
Where work happens: Does the CRM capture email, calendar, and call activity on its own, or does your team still log it by hand?
Copper's own strengths are worth keeping in mind while you compare. Its Gmail sidebar, Google Contacts sync, and automatic activity logging suit small and mid-sized relationship-driven businesses that run on Google tools. If that still describes you, the alternatives below should match it and add something on top.
The best Copper alternatives
1. Attio
Best for: Technical GTM and RevOps teams at scaling companies that want a CRM shaped around their own business.
Attio is the agentic CRM that runs the work behind every win. Records are built on objects, so you can model customers, partners, workspaces, or anything else alongside the standard people, companies, and deals. Gmail or Microsoft 365 sync creates records and keeps them enriched automatically. Ask Attio answers questions across calls, notes, emails, and records, and Workflows put agents to work on research, routing, and updates while your people stay in the loop.
Key features:
Custom objects: Model your business with objects and relationships you define.
Ask Attio: Search data, summarize accounts, and update records in natural language.
Workflows: Build automations on a visual canvas or describe them in plain language.
Call intelligence: Record and transcribe Google Meet, Zoom, and Microsoft Teams calls onto the record.
Tradeoffs:
The flexible data model rewards a few hours of planning before you import.
Sequences are available on Pro and Ultra plans.
Custom object limits scale by plan.
Overall: The strongest fit when your CRM needs to match how your team sells, not the other way around.
Learn more: attio.com
Pricing: See attio.com/pricing
2. HubSpot
Best for: Growing companies where marketing, sales, and service teams need to work from one customer record.
HubSpot spans marketing, sales, and service on one platform, with a free CRM core for up to two users. Teams that run campaigns, landing pages, and attribution alongside a sales pipeline get the most from it. Its Agent Hub adds prospecting, customer, and data agents on top of CRM records.
Key features:
Free CRM: Contacts, companies, deals, and tickets with full communication history.
Marketing Hub: Forms, landing pages, ads, and multi-touch attribution.
Workflows: Cross-hub automations spanning marketing, sales, and service.
Marketplace: Hundreds of apps plus native Slack, Gmail, and Outlook integrations.
Tradeoffs:
Deeper customization and permissions sit on paid Sales and Service Hub tiers.
Agent usage is billed on credits.
The breadth of hubs adds setup work for a small sales-only team.
Overall: A good choice when marketing is as central to growth as sales.
Learn more: hubspot.com
Pricing: See hubspot.com/pricing
3. Pipedrive
Best for: Small and mid-sized sales teams that want a visual, activity-driven pipeline.
Pipedrive is built around a drag-and-drop pipeline and an activity-based selling approach. Reps schedule calls, emails, and meetings against each deal, and the pipeline shows where every opportunity sits. It supports multiple pipelines for different products or teams, and its marketplace lists 500+ integrations.
Key features:
Visual pipeline: Customizable stages, with multiple pipelines per account.
Leads inbox: A separate space to qualify early-stage opportunities before they become deals.
Email sync: Two-way sync with Gmail and Outlook, including open and click tracking.
Automations: If-then builder with branching and wait steps on Growth plans and above.
Tradeoffs:
Add-ons such as LeadBooster and Campaigns are billed separately.
Custom field limits scale with your plan.
Lead scoring and enrichment sit on higher tiers.
Overall: A focused sales tool for teams whose process is a clear series of stages.
Learn more: pipedrive.com
Pricing: See pipedrive.com/en/pricing
4. Zoho CRM
Best for: Cost-conscious SMBs and mid-market teams that want CRM connected to a wider business suite.
Zoho CRM sits inside a suite of 45+ applications, so finance, support, and campaigns can share data with sales. Blueprint enforces a defined sales process by requiring specific fields before a deal moves forward. Zia, its AI assistant, predicts deal outcomes and flags anomalies.
Key features:
Blueprint: Required steps and time limits per pipeline stage.
Zia AI: Deal predictions, email sentiment, and best-time-to-contact suggestions.
Custom modules: Build modules from scratch, including from a natural-language prompt.
Integrations: 900+ CRM integrations plus native links across the Zoho suite.
Tradeoffs:
Blueprint and several automation tools require Professional plans and above.
AI capabilities vary by plan tier.
The suite approach means more settings to configure.
Overall: Strong when you want one vendor across several business functions.
Learn more: zoho.com/crm
Pricing: See zoho.com/crm/pricing.html
5. folk
Best for: Agencies, recruiters, and relationship-led teams that build their network from LinkedIn and email.
folk works like a shared, lightweight CRM for people and companies. Its folkX Chrome extension captures leads from LinkedIn, Sales Navigator, X, Instagram, and TikTok, including full search-result lists in one click. AI assistants scan email and WhatsApp for conversations that went quiet and suggest follow-ups.
Key features:
folkX: One-click capture and enrichment from social profiles.
Follow-up Assistant: Flags inactive conversations across email and WhatsApp.
Email sequences: Multi-step outreach with bulk campaigns.
MCP support: Included on all plans.
Tradeoffs:
API access starts at the Premium plan.
It targets service teams and relationship-led work rather than large enterprise sales orgs.
Role-based permissions sit on higher tiers.
Overall: A simple option when outreach and relationships matter more than complex pipeline reporting.
Learn more: folk.app
Pricing: See folk.app/pricing
6. Close
Best for: Startup and SMB sales teams that run high-volume outbound over phone, email, and SMS.
Close puts calling, email, and SMS inside the lead record, and logs every call with a recording and transcript. A power dialer works through lists one lead at a time, and workflows chain calls, emails, and tasks into cadences. Chloe, its AI sales agent, can qualify prospects and book meetings.
Key features:
Built-in calling: Power dialer on every plan, with predictive dialing on Growth and Scale.
Email and SMS: Two-way Gmail and Microsoft 365 sync, sequences, and texting.
Smart Views: Saved, filterable lists for prioritizing the day's work.
Chloe: AI notetaker, chat, and sales agent with usage-based credits.
Tradeoffs:
It is built for sales teams, not for marketing or service workflows.
Advanced workflow branching sits on higher plans.
AI usage draws on credits that scale by plan.
Overall: The right pick when the phone is your main sales channel.
Learn more: close.com
Pricing: See close.com/pricing
FAQs
Can I move my Copper data to a new CRM?
Yes. Export your contacts, companies, and opportunities as CSV files, then map the columns to fields in the new CRM during import. Copper also has a public REST API for teams that want to script the move. Clean up duplicates in Copper first, so you do not carry them across.
Do I need to leave Google Workspace to switch?
No. Attio, HubSpot, Pipedrive, and Close all sync with Gmail and Google Calendar, so your team can keep working in Google tools. What changes is where the records live and how much of the logging happens automatically.