Attio holds the record. n8n does the work between the tools: webhook listeners, scheduled syncs, enrichment, and the connective logic no nativ integration covers. Apollo runs outbound, Customer.io runs lifecycle, Ca takes the booking, and all of them write back to Attio. When somebody asks what happened to a deal, there is one place to look.

We build outside the CRM too. Outbound and inbound voice agents on Retell, agents operated from Slack, Claude-powered email and content pipelines, and custom workflows built around the stack a company already runs.

Most of this lands in B2B SaaS between ten and a hundred people, where the GTM stack was assembled by whoever joined first and nobody has owned it since. The other line is clinics. We run the front desk itself as a managed service for US med spas and dental practices: every call, message and form answered, qualified, booked and followed up, and nobody at the practice logs in.

We also move teams off HubSpot or Pipedrive onto Attio without losing history, automations or the reporting the board already reads.