Directory/novlini®
novlini®

novlini®

Accepting new clients
Elite
France, Paris
  • Founding Expert
Supported Regions
  • Americas
  • EMEA
  • APAC
Expert Location
  • EMEA
Languages
  • English
  • French
Expert Tier
  • Elite

novlini® is a certified Attio partner

The 1st Attio Expert Partner worldwide.

We help startups, scale-ups, investment firms and structured revenue teams migrate, build and scale their CRM and GTM systems with Attio at the core.

Over the past four years, we’ve delivered 60+ Attio implementations and complex migrations — including transitions from Salesforce, HubSpot, Pipedrive, Affinity, Zoho, Spreadsheets, Notion and Airtable.

Attio is the CRM foundation. Around it, we design modular GTM stacks that are structured, automated and deeply integrated.

What we deliver

  • CRM Migrations: Clean, controlled transitions to a scalable Attio foundation.
  • GTM Systems: Modular workflows, automation and best-in-class tools (Clay, Lemlist, Customer.io) connected around Attio.
  • Optimization & RevOps: Dashboards, automation, reporting and process redesign to improve clarity and performance.
  • App & API Integrations: Structured integrations via API or native Attio App SDK when required.

We’re one of the most experienced Attio-focused teams worldwide:

  • 100% specialized in Attio
  • Deeply embedded in the product
  • In close contact with the Attio team

While Attio is our sole CRM focus, we understand every major CRM platform — enabling smooth migrations and thoughtful GTM architecture.

Our systems are designed to be powerful and maintainable:

  • Modular and scalable
  • API-connected where needed
  • No-code when it’s the smartest path

Founded by Giacomo Caranese, one of the earliest Attio Experts, the team combines GTM strategy, RevOps architecture and hands-on technical execution.

Our typical missions

  • Implement Attio from scratch - For teams adopting their first structured CRM. Data model, pipelines, automation and clean imports.
  • Migrate from a legacy CRM - For companies moving from Salesforce, HubSpot, Pipedrive, Affinity or Zoho. End-to-end migration with data restructuring and controlled rollout.
  • Improve an existing setup - For teams already using Attio. Audit, dashboard redesign and workflow optimization.
  • Connect your GTM stack - For sales and growth teams. Integration of Clay, Lemlist, Customer.io via API or native SDK.
  • Build an outbound engine - For teams generating qualified leads. ICP sourcing, enrichment and automated outreach fully integrated.

Next steps

  1. Click the link on the left to book your free 30-minute Discovery Call.
  2. We assess your CRM and GTM setup.
  3. You receive a clear scope and personalized proposal.

👉 Book your free 30-minute Discovery Call and let’s design the right Attio system for your growth.

Media

Case studies

Clients

Near Foundation
Jellysmack
Morning
Tandem Health
Plume Network
Oneflow
Reviews
5
70 reviews

Quick, precise, and impactful

Alexandre Dupuis · Vocca ·

Working with Novlini made our Attio setup fast and effortless. They built a full outbound engine for us in just a few days and connected Attio, Clay, and Lemlist so everything finally works together. Now fully automated, with Attio as our single source of truth. The team was responsive, precise, and always one step ahead. Strongly recommend for anyone who wants to get real value out of Attio.

A fantastic experience with Novlini - the team are incredibly effective.

Hannah Wrathall · Wonder Studios ·

We highly recommend working with Novlini. Giacomo & his team are incredible at what they do - they've helped us set up a functioning CRM in record time. It was seamless, efficient & very effective.

Awesome team!

Guillaume Bruere · Groovin ·

Ben and Giacomo helped us build and publish our App on Attio, guiding us through the product specifics and APIs. Now they're helping us with our GTM. I highly recommend them!

Incredible experience working with Ben and the novlini team!

Jessica Amaral · AdConversion ·

From the very beginning, the Novlini team was incredibly responsive and helped us get Attio set up in no time. Ben went above and beyond to ensure everything was smoothly integrated with our other tools, such as Zapier and our LinkedIn ad account (btw, I wouldn't have been able to make LinkedIn audience integration work without his help). I’d recommend these guys all day, really great support and collaboration. Huge thanks to the whole team for making the process so seamless!

Smooth and professional CRM implementation

Laura Wiedmann · REPS-Tirol GmbH ·

Novlini was recommended to us when we decided to implement Attio as our new CRM. From the very first call, the communication was clear, well-structured, and highly professional. During the installation and setup, we were supported by the expert Anas, who did an excellent job, provided valuable advice, and guided us smoothly through the process. We used Slack for quick exchanges and regular updates, which made the collaboration easy and efficient. Overall, we felt very well supported throughout t