Directory/novlini®
novlini®

novlini®

Accepting new clients
Elite
France, Paris
  • Founding Expert
Supported Regions
  • Americas
  • EMEA
  • APAC
Expert Location
  • EMEA
Languages
  • English
  • French
Expert Tier
  • Elite

novlini® is a certified Attio partner

The 1st Attio Expert Partner worldwide.

We help startups, scale-ups, investment firms and structured revenue teams migrate, build and scale their CRM and GTM systems with Attio at the core.

Over the past four years, we’ve delivered 60+ Attio implementations and complex migrations — including transitions from Salesforce, HubSpot, Pipedrive, Affinity, Zoho, Spreadsheets, Notion and Airtable.

Attio is the CRM foundation. Around it, we design modular GTM stacks that are structured, automated and deeply integrated.

What we deliver

  • CRM Migrations: Clean, controlled transitions to a scalable Attio foundation.
  • GTM Systems: Modular workflows, automation and best-in-class tools (Clay, Lemlist, Customer.io) connected around Attio.
  • Optimization & RevOps: Dashboards, automation, reporting and process redesign to improve clarity and performance.
  • App & API Integrations: Structured integrations via API or native Attio App SDK when required.

We’re one of the most experienced Attio-focused teams worldwide:

  • 100% specialized in Attio
  • Deeply embedded in the product
  • In close contact with the Attio team

While Attio is our sole CRM focus, we understand every major CRM platform — enabling smooth migrations and thoughtful GTM architecture.

Our systems are designed to be powerful and maintainable:

  • Modular and scalable
  • API-connected where needed
  • No-code when it’s the smartest path

Founded by Giacomo Caranese, one of the earliest Attio Experts, the team combines GTM strategy, RevOps architecture and hands-on technical execution.

Our typical missions

  • Implement Attio from scratch - For teams adopting their first structured CRM. Data model, pipelines, automation and clean imports.
  • Migrate from a legacy CRM - For companies moving from Salesforce, HubSpot, Pipedrive, Affinity or Zoho. End-to-end migration with data restructuring and controlled rollout.
  • Improve an existing setup - For teams already using Attio. Audit, dashboard redesign and workflow optimization.
  • Connect your GTM stack - For sales and growth teams. Integration of Clay, Lemlist, Customer.io via API or native SDK.
  • Build an outbound engine - For teams generating qualified leads. ICP sourcing, enrichment and automated outreach fully integrated.

Next steps

  1. Click the link on the left to book your free 30-minute Discovery Call.
  2. We assess your CRM and GTM setup.
  3. You receive a clear scope and personalized proposal.

👉 Book your free 30-minute Discovery Call and let’s design the right Attio system for your growth.

Media

Case studies

Clients

Near Foundation
Jellysmack
Morning
Tandem Health
Plume Network
Oneflow
Reviews
5
70 reviews

Novlini Attio Expertise

Sami Fleischner · Verasight ·

Novlini is an incredible partner in helping us efficiently and effectively support our Attio setup so it’s ready for our company to scale. With the help of the Novlini team, we’ve built a CRM foundation that’s thoughtfully structured, easy to use, and flexible enough to grow alongside our business. Their guidance has given us confidence that our systems won’t just keep up with growth, but actively support it!

Great work, super responsive and proactive.

Jules Minvielle · Olyzon ·

Olyzon worked with Novlini on the integration of our Attio CRM, and the experience was excellent. The team was highly responsive, proactive, and genuinely pleasant to work with. They quickly understood our constraints and delivered a clean, efficient setup that we can actually scale with. Would definitely recommend.

Novlini is a force multiplier & lifesaver

David Mirzadeh · NEAR ·

Giacomo and Novlini have been instrumental in getting us setup efficiently and effectively in Attio. As a new user it was taking me sometime to learn the platform and I realised progress will be slow to start. This is where we sought the help of Novlini and they very quickly proved that they are the right guys for the job by setting up all the necessary attributes, views, automations, reports and other custom requests we have had. Strongly recommend.

Great experience working with Novlini

Karen Shen · Unknown Company ·

We had an efficient and thorough experience working with Novlini.

Novlini goes the extra mile to ensure their clients are set up for success.

Kristin DiGiuseppe · Trendly ·

Novlini has played an integral role in building out our CRM data infrastructure, automations and reports. They took the time to truly understand our business/needs and design a tailored CRM experience for us. The team at Novlini is not only extremely knowledge about Attio, but also friendly, professional and solution-oriented - always going above and beyond to make their clients happy. I'd recommend Novlini to anyone looking for CRM or product/tech support.