Directory/novlini®
novlini®

novlini®

Accepting new clients
Elite
France, Paris
  • Founding Expert
Supported Regions
  • Americas
  • EMEA
  • APAC
Expert Location
  • EMEA
Languages
  • English
  • French
Expert Tier
  • Elite

novlini® is a certified Attio partner

The 1st Attio Expert Partner worldwide.

We help startups, scale-ups, investment firms and structured revenue teams migrate, build and scale their CRM and GTM systems with Attio at the core.

Over the past four years, we’ve delivered 60+ Attio implementations and complex migrations — including transitions from Salesforce, HubSpot, Pipedrive, Affinity, Zoho, Spreadsheets, Notion and Airtable.

Attio is the CRM foundation. Around it, we design modular GTM stacks that are structured, automated and deeply integrated.

What we deliver

  • CRM Migrations: Clean, controlled transitions to a scalable Attio foundation.
  • GTM Systems: Modular workflows, automation and best-in-class tools (Clay, Lemlist, Customer.io) connected around Attio.
  • Optimization & RevOps: Dashboards, automation, reporting and process redesign to improve clarity and performance.
  • App & API Integrations: Structured integrations via API or native Attio App SDK when required.

We’re one of the most experienced Attio-focused teams worldwide:

  • 100% specialized in Attio
  • Deeply embedded in the product
  • In close contact with the Attio team

While Attio is our sole CRM focus, we understand every major CRM platform — enabling smooth migrations and thoughtful GTM architecture.

Our systems are designed to be powerful and maintainable:

  • Modular and scalable
  • API-connected where needed
  • No-code when it’s the smartest path

Founded by Giacomo Caranese, one of the earliest Attio Experts, the team combines GTM strategy, RevOps architecture and hands-on technical execution.

Our typical missions

  • Implement Attio from scratch - For teams adopting their first structured CRM. Data model, pipelines, automation and clean imports.
  • Migrate from a legacy CRM - For companies moving from Salesforce, HubSpot, Pipedrive, Affinity or Zoho. End-to-end migration with data restructuring and controlled rollout.
  • Improve an existing setup - For teams already using Attio. Audit, dashboard redesign and workflow optimization.
  • Connect your GTM stack - For sales and growth teams. Integration of Clay, Lemlist, Customer.io via API or native SDK.
  • Build an outbound engine - For teams generating qualified leads. ICP sourcing, enrichment and automated outreach fully integrated.

Next steps

  1. Click the link on the left to book your free 30-minute Discovery Call.
  2. We assess your CRM and GTM setup.
  3. You receive a clear scope and personalized proposal.

👉 Book your free 30-minute Discovery Call and let’s design the right Attio system for your growth.

Media

Case studies

Clients

Near Foundation
Jellysmack
Morning
Tandem Health
Plume Network
Oneflow
Reviews
5
71 reviews

Novlini, a reliable partner for CRM migration and long-term strategy.

Maxime Autissier · Morning ·

We decided to change our CRM after using the same one for over 10 years, and Giacomo and his team supported us with outstanding efficiency and dedication. By deeply understanding our business and market, they went beyond a simple migration to Attio. They became true partners: proactive, flexible, and visionary, helping us shape new features, adopt best practices, and lay strong foundations for our future CRM strategy. I would highly recommend working with them !

Great team and adds value immediately

Lewis Chawko · RevOps Consulting ·

We worked with Novlini for an Attio project - Maxime and Giacomo were incredibly knowledgeable, great problem solvers, and helped us solve problems immediately. They were responsive, kept us updated well, and project managed multiple on-going projects well. Great, efficient team to work with, a pleasure!

Great guys to work with!

Johan van der Poel · Northlane ·

Responsive, going the extra mile, and true experts in what they do. Definitely recommend working with them!

GTM Ops set up for Boutique Advisory business

Saagar Mehta · Northlane ·

We engaged with Novlini to help set up our GTM engine across Attio, Clay and Lemlist. Our business needs were relatively unique, and the team were always willing to think from first principles with us to help us achieve what we were looking for. We got access to a team of 3, who were very responsive throughout the whole project. We now feel are getting much more value out of our GTM stack after this mission, and looking forward to seeing the outcomes post-project. Would recommend !

Transparent and solide experience

Pierre Lefais · Trendly ·

Novlini implemented Attio as CRM within our company, the experience was excellent from start to finish. They were highly flexible throughout the process, adapting to our pace and specific requirements without hesitation. Communication was clear, timely, and easy — which made the entire collaboration smooth and efficient. Most importantly, everything that was promised was delivered as expected, with no surprises or delays.