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Apps & integrationsConnect all your favorite tools
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Get started
- Attio 101
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About Sideways CRM
Ready to build your ideal commercial setup? Let's make it happen.
I'm Will Sawney. I build bespoke Attio systems that your team will actually use.
25+ successful implementations across VCs, brokers, consulting firms, SaaS and operationally complex B2B businesses. Whether you're moving off spreadsheets, changing CRM, or building from scratch with the right tools in place - I can help.
🗲 Studio Setups
My "Studio Setups" library shows exactly how I solve complex commercial challenges. Recent examples include:
- The Dealmaker's OS — Deal flow and connection data for investment teams
- The Zero-Admin Deal Flow — Automated ingestion for pitch decks and emails
- The Living Forecast — Real-time weighted revenue modelling
- The Complex Deal Orchestration Setup — Multi-partner, long sales cycle management
- The Single Source of Truth — Centralised documents, contracts and dates
↳ Visit my website to see the full library.
✨ My Services
I work on a Project To Partnership model, supporting clients through initial setup and migration and on to successful operation.
↳ Visit my website for further details.
Ready to talk? ➜ Book a 20-minute call. We can discuss where you're at, and I'll recommend my suggested approach.