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About Sideways CRM

Want to implement Attio and optimise your setup to maximise sales performance? We're here to help.

Sideways CRM has supported Attio clients since 2023, and are experienced working with ✓ B2B SaaS ✓ Professional Services ✓ Venture Capital ✓ Consulting Firms ✓ High-Value Service Providers

Our services:

✅ GTM Strategy ➜ Experienced advisory on go-to-market strategies, tactics and technologies.

✅ Bespoke Setup ➜ Discover the value of Attio by configuring your setup to perfectly match your business.

✅ Platform Migrations ➜ Move from Salesforce, HubSpot, Pipedrive, AirTable, Zoho and other legacy CRMs.

✅ Workflows & Automation ➜ Improve efficiency and performance with carefully designed and crafted automation.

✅ Integrations ➜ Build your tech stack and make Attio your central source of truth for all interactions.

✅ Data Cleanup ➜ Process data from any source, enrich key information and reveal its true value.

✅ User Training ➜ Ensure confident usage of Attio by sales, consultants, CS, leadership and others.

✅ Support ➜ Cover every eventuality with personalised support for your specific setup.

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✨ Visit sidewayscrm.com to learn more

Media

Will Sawney, Founder Of Sideways
Maximising Sales Success
Migrate Your Data To Attio
Get The Ideal Configuration
Integrate With Key Tools
Create Insightful Reporting Dashboards

Case Studies

High-Volume Lead Capture
Migration From AirTable To Bespoke Attio
Salesforce Migration & Setup

Clients

Ballpark
Tallgrass Ventures
Volga Fine Linens
Ensuite Collection
Spring Theory
Fractal Talent
Reviews
5.0 (4)
Write a review
Samless, efficient & gets the job done.
5.0
Jul 21, 2025
Adrian Brown, Ballpark
Working in sales and being a bit of a tech-phobe made the thought of migrating to a new CRM very daunting. Will removed every piece of anxiety we may have had and integrated two key tools incredibly quickly, resulting in no impact to our day-to-day, and ensuring our valuable time was respected. Clear expert in this space where no ask was too much. Personable and very easy to work with, going above and beyond to support any niche request we'd throw at him. Would trust Will again.
Attio Set Up and Business Development
5.0
Jun 12, 2025
Becky Russell, Avery & Brown Ltd
We worked with Will to reinvigorate business development for our creative agency, with a particular focus on targeted sales messaging and pipeline management. Will helped us to find the value in our existing contact data and set up Attio to enable improved sales performance. He was a pleasure to work with and comes highly recommended from us!
Attio set up
5.0
May 09, 2025
Connie Wiltshire
Being new to the platform I needed assistance with migrating data to Attio while maintaining communication between 2 platforms. Will was instrumental in creating a plan based on what we needed. With this plan we worked together on various pieces and he also created workflows and, using other programs created the 2 way communication we needed. He showed me how to do this and I may duplicate and not need to create from scratch. We were able to set up Attio using all its capabilities.
Sideways helped upgrade my CRM system and tailor it to my specific needs
5.0
Feb 05, 2025
Chirag Panchal
Sideways helped us bring in Attio to deal with a significant increase in new enquiries. Will helped to replicate our setup from Zoho, migrate existing data, design new workflows and create integrations that pull data from various sources. We're now in a far better position to scale the business.