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Attio Experts

Sideways CRM

London, United Kingdom
5.0 (5)
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Accepting new clients
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Supported Regions
  • Americas
  • EMEA
  • APAC
Expert Location
  • EMEA
Languages
  • English

About Sideways CRM

I'm Will Sawney, a commercial strategist who specialises in Attio CRM.

My work supports clients in using Attio to transform performance and accelerate growth. CRM is a critical component of strategic success; it's about developing relationships, establishing scalable processes, and maximising deal flow.

Attio is the ideal platform for these goals - a flexible tool for unrivalled performance, efficiency, and visibility. I work directly with CEO's, founders and commercial leaders to scope, implement, and embed Attio, with ongoing support to maximise performance.

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*** START HERE ***

30-Minute Attio Strategic Discovery Session

To begin, I offer a free initial session. We'll review your challenges and commercial potential to determine if Attio is the right fit, or how to make best use of its potential. You'll leave with immediate recommendations and clear next steps, with a proposal in 24 hours.

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*** NEXT STEPS ***

1-Day Quick Win Sprint ✨ Need a quick fix? We'll solve a single, pressing problem in a day. It's the perfect way to see a tangible return on investment fast.

Strategic CRM Implementation ✨ Ready to start? I'll design and build a robust Attio foundation tailored to your business. I provide end-to-end project management, from stakeholder engagement to team training, to ensure a smooth rollout. Your CRM will be built to deliver.

Commercial Insights & Performance Optimisation ✨ Need commercial clarity? I'll help you build and interpret custom dashboards and reports to understand your performance, identify bottlenecks, and uncover opportunities. We'll fine-tune your systems for peak efficiency.

Seamless Integrations & Automation ✨ Want to maximise efficiency? I'll connect Attio to your existing tools and valuable new technologies. We'll automate manual tasks to save time and create seamless workflows that deliver long-term value.

Ongoing Support & Proactive Guidance ✨ Focused on long-term success? My retainer service provides a dedicated point of contact for ongoing support, proactive system improvements, and strategic advice. I'll ensure your CRM remains a living asset that grows with your business.

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Ready to talk? Book your FREE Strategic Discovery Session today

Media

Will Sawney, Founder Of Sideways
Maximising Sales Success
Migrate Your Data To Attio
Get The Ideal Configuration
Integrate With Key Tools
Create Insightful Reporting Dashboards

Case Studies

Migration From AirTable To Bespoke Attio
Salesforce Migration & Setup
High-Volume Lead Capture

Clients

Ballpark
Tallgrass Ventures
Volga Fine Linens
Ensuite Collection
Spring Theory
Fractal Talent
Reviews
5.0 (5)
Write a review
Exactly what we needed
5.0
Sep 08, 2025
Travis Arnold, Boostie
Will is great. When we were cutting over from Hubspot to Attio, we just wanted someone to make sure we weren't missing anything. Will took our base objects and made our data actionable and meaningful; along with helping button up our reporting and automation. Now we're integrated and working from a clean data-set for all CRM functionality.
Samless, efficient & gets the job done.
5.0
Jul 21, 2025
Adrian Brown, Ballpark
Working in sales and being a bit of a tech-phobe made the thought of migrating to a new CRM very daunting. Will removed every piece of anxiety we may have had and integrated two key tools incredibly quickly, resulting in no impact to our day-to-day, and ensuring our valuable time was respected. Clear expert in this space where no ask was too much. Personable and very easy to work with, going above and beyond to support any niche request we'd throw at him. Would trust Will again.
Attio Set Up and Business Development
5.0
Jun 12, 2025
Becky Russell, Avery & Brown Ltd
We worked with Will to reinvigorate business development for our creative agency, with a particular focus on targeted sales messaging and pipeline management. Will helped us to find the value in our existing contact data and set up Attio to enable improved sales performance. He was a pleasure to work with and comes highly recommended from us!
Attio set up
5.0
May 09, 2025
Connie Wiltshire
Being new to the platform I needed assistance with migrating data to Attio while maintaining communication between 2 platforms. Will was instrumental in creating a plan based on what we needed. With this plan we worked together on various pieces and he also created workflows and, using other programs created the 2 way communication we needed. He showed me how to do this and I may duplicate and not need to create from scratch. We were able to set up Attio using all its capabilities.
Sideways helped upgrade my CRM system and tailor it to my specific needs
5.0
Feb 05, 2025
Chirag Panchal
Sideways helped us bring in Attio to deal with a significant increase in new enquiries. Will helped to replicate our setup from Zoho, migrate existing data, design new workflows and create integrations that pull data from various sources. We're now in a far better position to scale the business.