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Sideways CRM

London, United Kingdom
5.0 (9)
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Accepting new clients
Special offer
Founding Expert
Resources
Supported Regions
  • Americas
  • EMEA
  • APAC
Expert Location
  • EMEA
Languages
  • English
Expert Tier
  • Advanced

About Sideways CRM

Ready to build your ideal commercial setup? I'm here to help your business thrive with an Attio setup that's perfectly designed to power your growth.

My Attio Studio is here to turn your workspace into an invaluable commercial asset, discover the full value of your data and empower your team to achieve their goals. I've completed over 25 Attio implementations including Consulting Firms, VCs, B2B SaaS, Agencies and High-Value Service-Providers.

My Services:

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🗲 SPRINTS

From £950

Ideal for fixing immediate pains or making targeted upgrades:

  • Building reporting dashboards ready for the board
  • Getting all inbound leads flowing directly into Attio
  • Creating an enrichment workflow for lapsed clients
  • Or any other fixed scope project

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✨BUILDS

Custom Scope, Typically 3-6 Weeks

Take full advantage of Attio and get setup fast: 

I’ll design and build a commercial setup that’s perfectly designed for your specific goals. You get the system your business needs to achieve its next growth objectives.

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NEED INSPIRATION? ➜ Visit my website for example "Studio Setups"

WANT TO GET STARTED? ➜ Book a 20-Minute Discovery Call to get recommended next steps and a project estimate.

Media

Will Sawney, Founder Of Sideways
Access Everything In One Place
Create Clear Deal Pipelines
Get Board-Ready Reports
Streamline Your Processes
Focus Your Team Activities

Case Studies

FinTech Consulting Firm
M&A Brokerage
Series A-Funded AI Scale-Up

Clients

Ballpark
Tallgrass Ventures
Volga Fine Linens
Ensuite Collection
Spring Theory
Fractal Talent
Reviews
5.0 (9)
Write a review
The Ideal Partner for Building a High-Performing Attio CRM
5.0
Nov 25, 2025
Robert Bellavia, Entro Communications
Our experience working with Will was outstanding. From the very beginning, Will took time to understand our needs, map out a new process, and deliver a custom configuration. Will is personable, patient, and technically very capable. He navigated some niche asks with ease and was proactive about suggestions. We now have a CRM that truly fits our business with clean data, meaningful workflows, and a flexible architecture that scales. Thanks Will!
Exactly what we needed
5.0
Nov 07, 2025
Gareth Malna, Zeyro
The more we worked with Will, the more we learned what Attio could do. And the more our project grew arms and legs. Will took it all in his stride and delivered us an amazing structure to build on for the future.
Quick, practical and perfectly tailored implementation
5.0
Oct 30, 2025
Gergana Yaneva, American College of Sofia
Working with Will on our Attio CRM setup was such a great experience. He really took the time to understand how our team works and what we needed from the system - not just the technical setup, but how it would actually make our day-to-day easier. Thanks to his help, we now have a CRM that actually fits us and we feel confident using it. I’d happily recommend Will and Sideways to anyone looking to implement Attio or get more out of their CRM.
Organized, efficient, and accommodating of our ambitious customization schedule
5.0
Oct 01, 2025
Jane Camp, Meridian
As a smaller company, no one had the bandwidth to give this project as much attention as it deserved, particularly considering how much we were trying to customize and the short timespan we had in mind. Will really excelled at taking as much or as little direction as we could give him and turning it into something that exceeded our expectations. In a very short period, we're using Attio in ways I would never have expected to make our sales motion significantly more effective.
Exactly what we needed
5.0
Sep 08, 2025
Travis Arnold, Boostie
Will is great. When we were cutting over from Hubspot to Attio, we just wanted someone to make sure we weren't missing anything. Will took our base objects and made our data actionable and meaningful; along with helping button up our reporting and automation. Now we're integrated and working from a clean data-set for all CRM functionality.
Samless, efficient & gets the job done.
5.0
Jul 21, 2025
Adrian Brown, Ballpark
Working in sales and being a bit of a tech-phobe made the thought of migrating to a new CRM very daunting. Will removed every piece of anxiety we may have had and integrated two key tools incredibly quickly, resulting in no impact to our day-to-day, and ensuring our valuable time was respected. Clear expert in this space where no ask was too much. Personable and very easy to work with, going above and beyond to support any niche request we'd throw at him. Would trust Will again.