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CRM Platform
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Ask AttioSearch and create with AI
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AINative to your CRM
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Data modelSync and enrich your data
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Productivity & collaborationContext for your team operations
Automations
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WorkflowsAutomate any process
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SequencesPersonalized outreach
Insights
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Call IntelligenceRecord and analyze meetings
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ReportingInsights in real time
Ecosystem
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Developer PlatformBuild with the Attio API and SDK
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Apps & integrationsConnect all your favorite tools
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Get started
- Attio 101
- Hire an expert
- Talk to sales
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About Sideways CRM
Get Attio built around how your business makes money, not around a tech stack.
I'm Will Sawney. If you want Attio set up to fit how you actually want to operate - let's talk. Together we can create your ideal commercial setup.
I work with founders and leadership teams who are done with systems that slow them down. My job is simple: understand how you operate, build something that fits, and get out of the way so you can focus on what you're actually good at.
No juniors. No process for the sake of process. No buzzwords. Just a well-built setup your team will actually use - and a commercial operation that runs the way it should.
35+ implementations across VCs, M&A advisors, brokers, consulting firms, B2B SaaS and high-growth service businesses.
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✨ How it works
1. Understand - I meet your team, get under the skin of the business, and map exactly what you need.
2. Design - I build a clear plan before work begins.
3. Build - I implement everything, integrated and ready to use.
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🗲 My Studio Setups library shows real examples of how I solve specific commercial challenges - from deal flow automation to LP reporting to multi-partner pipeline management.
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↳ Visit my website to see the full setups library and book a scoping session.