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Sideways CRM

London, United Kingdom
5.0 (13)
Accepting new clients
Founding Expert
Resources
Supported Regions
  • Americas
  • EMEA
  • APAC
Expert Location
  • EMEA
Languages
  • English
Expert Tier
  • Advanced

About Sideways CRM

Ready to build your ideal commercial setup? Let's make it happen!

FEBRUARY 2026 UPDATE: Sideways is currently at full capacity. Bookings for new clients will reopen in March.

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I'm Will Sawney. I build bespoke Attio systems for high-growth, relationship-driven B2B firms. Personally leading every build - every setup tailored to your specific business.

25+ successful implementations across VCs, brokers, consulting firms, and operationally complex B2B businesses. Whether you're migrating from HubSpot or Salesforce, moving off spreadsheets, or building from scratch with the right tools in place - I can help. Typical projects begin with a Prototype (design and demo) service, from £1,500, before moving to a Build, usually £2,500-7,500+.

✨ Every project starts with a short discovery conversation. No obligation, no pitch. Just a chance to talk through where you're at and what you actually need.

Ready to talk? ➜ Book a 20-minute Discovery Call. Bring whatever you've got, even if it's rough and ready.

Media

Will Sawney, Founder Of Sideways
Access Everything In One Place
Create Clear Deal Pipelines
Get Board-Ready Reports
Streamline Your Processes
Focus Your Team Activities

Case Studies

FinTech Consulting Firm
M&A Brokerage
Series A-Funded AI Scale-Up

Clients

Meridian
Ballpark
Astria Elevate
Sable Bio
Zeyro
Freedom Ventures
Reviews
5.0 (13)
Write a review
Clean, practical Attio setup that gave us structure
5.0
Feb 13, 2026
Vikram Rao, Sable Bio
Will set up Attio for Sable Bio and delivered exactly what I needed at this stage: a clean, reliable pipeline tracker with sensible structure behind it. He quickly understood how we sell and implemented clear Deal / Account logic, light MEDDPICC discipline, currency handling and weighted forecasting. Pragmatic, easy to work with, and strong on foundations without over-engineering.
Thoughtful + Personalized
5.0
Feb 06, 2026
Matt Hawkins
Will / Sideways team took an incredible amount of time to understand the unique aspects of our business, what we needed, how to integrate with outside platforms, and built us systems that were highly customized to us, not just a generic template.
Quick, quality service in developing, populating, and automating CRM
5.0
Dec 12, 2025
Christopher Lee
Will did a great job developing our CRM, importing records, and implementing 3rd party automations. High recommend. Value is high.
Smooth and Speedy
5.0
Dec 09, 2025
Anup Bhujle
Will was able to quickly understand what we were looking for and use his experience to offer suggestions on implementation. Timing was as he described and we were up and running very quickly
The Ideal Partner for Building a High-Performing Attio CRM
5.0
Nov 25, 2025
Robert Bellavia, Entro Communications
Our experience working with Will was outstanding. From the very beginning, Will took time to understand our needs, map out a new process, and deliver a custom configuration. Will is personable, patient, and technically very capable. He navigated some niche asks with ease and was proactive about suggestions. We now have a CRM that truly fits our business with clean data, meaningful workflows, and a flexible architecture that scales. Thanks Will!
Exactly what we needed
5.0
Nov 07, 2025
Gareth Malna, Zeyro
The more we worked with Will, the more we learned what Attio could do. And the more our project grew arms and legs. Will took it all in his stride and delivered us an amazing structure to build on for the future.