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Elite

novlini®

Paris, France
5.0 (55)
Accepting new clients
Founding Expert
Awards
  • 1st Attio Expert Partner
    1st Attio Expert Partner
  • Clay CRM Enrichment + Inbound & Outbound Automation Certifications
    Clay CRM Enrichment + Inbound & Outbound Automation Certifications
  • Lemlist Expert Partner
    Lemlist Expert Partner
  • Customer.io Certified Partner
    Customer.io Certified Partner
  • Apollo Expert Partner
    Apollo Expert Partner
Resources
Supported Regions
  • Americas
  • EMEA
  • APAC
Expert Location
  • EMEA
Languages
  • English
  • French
Expert Tier
  • Elite

About novlini®

The 1st Attio Expert Partner worldwide.

We help startups, scale-ups, investment firms and structured revenue teams migrate, build and scale their CRM and GTM systems with Attio at the core.

Over the past four years, we’ve delivered 60+ Attio implementations and complex migrations — including transitions from Salesforce, HubSpot, Pipedrive, Affinity, Zoho, Spreadsheets, Notion and Airtable.

Attio is the CRM foundation. Around it, we design modular GTM stacks that are structured, automated and deeply integrated.

What we deliver

  • CRM Migrations: Clean, controlled transitions to a scalable Attio foundation.
  • GTM Systems: Modular workflows, automation and best-in-class tools (Clay, Lemlist, Customer.io) connected around Attio.
  • Optimization & RevOps: Dashboards, automation, reporting and process redesign to improve clarity and performance.
  • App & API Integrations: Structured integrations via API or native Attio App SDK when required.

We’re one of the most experienced Attio-focused teams worldwide:

  • 100% specialized in Attio
  • Deeply embedded in the product
  • In close contact with the Attio team

While Attio is our sole CRM focus, we understand every major CRM platform — enabling smooth migrations and thoughtful GTM architecture.

Our systems are designed to be powerful and maintainable:

  • Modular and scalable
  • API-connected where needed
  • No-code when it’s the smartest path

Founded by Giacomo Caranese, one of the earliest Attio Experts, the team combines GTM strategy, RevOps architecture and hands-on technical execution.

Our typical missions

  • Implement Attio from scratch - For teams adopting their first structured CRM. Data model, pipelines, automation and clean imports.
  • Migrate from a legacy CRM - For companies moving from Salesforce, HubSpot, Pipedrive, Affinity or Zoho. End-to-end migration with data restructuring and controlled rollout.
  • Improve an existing setup - For teams already using Attio. Audit, dashboard redesign and workflow optimization.
  • Connect your GTM stack - For sales and growth teams. Integration of Clay, Lemlist, Customer.io via API or native SDK.
  • Build an outbound engine - For teams generating qualified leads. ICP sourcing, enrichment and automated outreach fully integrated.

Next steps

  1. Click the link on the left to book your free 30-minute Discovery Call.
  2. We assess your CRM and GTM setup.
  3. You receive a clear scope and personalized proposal.

👉 Book your free 30-minute Discovery Call and let’s design the right Attio system for your growth.

Media

From Sheets to CRM
Fast CRM Migration
Inbound Lead Engine
LinkedIn + Attio
Custom Field Privacy
Attio x API Stack

Videos

Attio Workshop | How agencies use Attio
Attio <> Allo <> Novlini

Case Studies

CRM transition: Salesforce → Attio
From HubSpot to Attio in 7 Days
CRM Audit + Dashboards for Plume Network

Clients

Near Foundation
Jellysmack
Morning
Tandem Health
Plume Network
Oneflow
Reviews
5.0 (55)
Write a review
Great Team & Process
5.0
Jun 17, 2026
Eric F
Novlini was a great partner for our Attio setup. The team was highly responsive and quick to understand what we needed. Victor & Ibrahim adapted the setup to our workflow and also gave excellent inputs. They were genuinely easy to work with throughout the process.
Professional Experts make the difference
5.0
Jun 11, 2026
Erwin Stern, WeR AG
I have experience in implementing ERP/CRM systems. Our experience with Novilini as the implementation partner for Attio is a prime example of a successful hands-on implementation. Novilini not only understood our requirements very well, but also provided excellent support throughout the process and offered valuable insights. The first wave was completed in time and budget. Looking forward to continuing our project with the team.
Novlini gave us the setup playbook we needed
5.0
Jun 09, 2026
Jake Port, Baselane
Novlini came in and really cleaned up our instance after a sub-optimal initial setup. They had a comprehensive audit, clear communication of what should be done and why, and efficient communication.
Good experience, receptive team
5.0
May 27, 2026
Alex Gorgoni
novlini helped with bespoke CRM customizations, including integration of third party tooling that attio couldnt support natively. would recommend novlini for anyone that needs external support
Fast, flexible, and helpful. Great to work with.
5.0
May 27, 2026
Alys Rappel
We brought Novlini in to help us build and customise our Attio CRM from the ground up, including integrations, automated workflows, and pipeline architecture. They were responsive throughout, took the time to understand our specific business needs, and were flexible when requirements evolved. The team is very knowledgeable. Great experience overall.
Reliable team
5.0
May 25, 2026
Saul Marquez, Outcomes Rocket
Enjoyed working with novlini team for our CRM setup. Strongly recommend.