Overview
This app helps keep your workspace clean by automatically spotting possible duplicates in your People and Company records. When the app finds a match, it creates an entry in a deduplication list ("Duplicate People" or "Duplicate Companies") for review. All Lists and webhooks are created and configured automatically when you connect the app.
Important: This app monitors for duplicates going forward and does not scan for existing duplicates in your workspace. If you need help cleaning up your CRM and getting it into a deduplicated state, please contact Neon Deer - we offer one-time deduplication services to get your workspace ready.
How it works
The app monitors your Attio records in real-time. When a record is created or updated, it checks for duplicates based on email addresses, domains, social media profiles, and optional markers you've enabled (phone number, name, etc.) If a duplicate is found, an entry is created in a deduplication list with details about the match.
What gets checked
Always enabled:
- Email addresses: Handles common email variations (dots, plus signs) and matches similar emails
- Company domains: Checks for redirects and matches related domains (example.io redirecting to example.com)
- Social media: Matching LinkedIn, Twitter, or Facebook profiles
Optional (configurable in settings):
- Phone numbers: Matches People records on phone numbers
- Full Name + Company: Matches People with the same name at the same Company
- Company Name: Matches companies with identical names
When records are merged
When you merge two duplicate records in Attio, the app automatically marks the corresponding entries in the deduplication lists as resolved. To merge records manually, add an existing email or domain to an Attio record. There is no "bulk merge" functionality for merging records, but if you need assistance with this, please contact the developer.
What gets created
The app creates two lists in your workspace:
- Duplicate Companies: Tracks duplicate company records
- Duplicate Person: Tracks duplicate person records
Each entry includes:
- Link to the duplicate record
- Reason for the match (e.g., "Same email", "Same domain")
- The values that matched
- Status (merged or not). This field updates to "True" when a record is merged with the listed duplicate.
Configure
How to get set up:
This app relies on httpstatus.io to find website redirects. If you don't already have an account, please visit their website and sign up. For free, you can validate 500 records; for a one-time purchase of $10, you can validate 10,000 records. We recommend using the paid tier, and do not receive any compensation for referrals.
- Sign up for an API key from httpstatus. This Loom video shows how to get the API key that the app requires.
- Install the app to your Attio workspace
- Click "Add connection" and paste the API key from httpstatus (just the API key)
- Configure "Settings" for the optional duplicate checks (phone number, company name etc). Toggle optional markers on/off, then click "Save & Sync Markers"