Head of Growth Marketing

Drive customer acquisition, engagement, and retention across paid, organic, and owned channels

Location

London Office

Attio is on a mission to redefine CRM for the AI era.

We’re building the first AI-native CRM — designed for the most ambitious go-to-market teams. Backed by top VCs including Redpoint, Balderton, and Point Nine, our team thrives on solving complex technical challenges, delighting our users, and setting a new standard for the industry.

About the role

Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality — from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth.

We’re looking for a Head of Growth Marketing to lead Attio’s growth efforts, focusing on customer acquisition, engagement, and retention, reporting to the VP of Marketing.

What you'll do

  • Own our demand generation strategy, looking across paid and organic channels and the lifecycle funnel to develop an efficient and dynamic growth engine.

  • Develop, execute, and optimize paid marketing campaigns across channels like search, social, display, and other platforms to drive customer acquisition and ROI.

  • Develop, experiment with, and scale successful community, referral, and LLMO strategies to drive organic growth.

  • Develop and oversee audience-specific programs (e.g. startup program, affiliates).

  • Develop lifecycle marketing programs to drive activation, conversion, and sales opportunities.

  • Own pre-activation CRO experiments and results alongside our marketing site team.

  • Hire, lead, and mentor team members (e.g. in performance, lifecycle, data science), agencies, and contractors, ensuring consistent execution and optimization of programs and campaigns.

  • Track, forecast, and report on KPIs such as signups, sales pipeline, CAC, and budget in partnership with Finance.

  • Partner with Product on post-activation CRO experiments.

What you'll bring

  • 7+ years of experience in growth marketing, with a strong track record in paid performance marketing, organic, and owned channels.

  • Performance marketing expertise: proven mastery of key marketing platforms, tools, and techniques, with deep knowledge of attribution modeling.

  • Strong full-funnel experience: deep understanding of social, CRO, and lifecycle marketing. Bonuses for LLMO experience.

  • Product-led growth experience: demonstrated success driving demand and revenue in PLG companies.

  • Data and analytics expertise: ability to analyze data, extract meaningful insights, and develop effective strategies based on findings.

  • Clear communicator: ability to communicate effectively and collaborate across Finance, Product, Sales, and Marketing teams.

  • Inspiring leader: track record of building and mentoring high-performing teams.

What we offer

  • Competitive salary

  • Equity in an early-stage tech company on an incredible trajectory

  • 25 days holiday plus local public holidays

  • Apple hardware

  • Private medical insurance through AXA

  • Pension contribution through Hargreaves Lansdown

  • Enhanced family leave

  • Team off-site in fun places! (We've been to Barcelona, Lisbon, Malta and Split so far)

What does the hiring process look like?

  1. Screens

    • Introductory call ~ 30 minutes

    • Meet the VP Marketing ~ 45 minutes

  2. Interviews

    • Interview with Head of Finance ~ 30 minutes

    • Interview with VP Sales ~ 30 minutes

    • Interview with COO ~ 30 minutes

    • Interview with VP Marketing ~ 30 minutes

  3. Offer stage

    • Meet the CEO ~ 30 minutes

    • Meet more of the team [optional] ~ 30 minutes

    • Offer call

A lot of our interviews are enabled through self-scheduling but we are always on hand to speak to you or answer questions throughout the process. At the offer stage, you may want to speak to more of the team, see a demo, or have other suggestions for us.