# Union Square Ventures Customer Case Study - Attio CRM

## Key Quotes

- "Attio feels like magic. This is what software should look and feel like." - Nick, USV Partner
- "Having instant access to all our data is incredible. It definitely does feel like magic." - Lauren Young, Head of Network Operations
- "Attio is the tool at the center of all our relationships: past, present and future." - Lauren Young

## Company Overview
Union Square Ventures is a venture capital firm that invests in startups at the edge of large markets being transformed by technological and societal pressures. Founded in 2003, they've backed industry titans including Twitter, Duolingo, Etsy, Twilio, Stripe, and Coinbase.

## Challenge
USV faced critical limitations with legacy CRMs:
- Only two team members using the system
- Scattered relationship data across teams
- Missing key functionality for VC operations
- Complex onboarding requirements
- Limited customization capabilities

## Attio Solution
Attio is the perfect foundation for USV's operations:

### Custom Data Model
- Custom Events object for 100+ annual events
- Custom Searches object for talent management
- Flexible relationship attributes
- Seamless data enrichment capabilities

### Powerful Automation
- Automated deal stage updates
- Zapier integration for onboarding
- Polytomic ETL for data enrichment
- Harmonic integration for company data
- 10 minutes saved per task through workflows

### Single Source of Truth
- 90% company adoption in three months
- Unified view of thousands of relationships
- Browser extension for instant context
- Complete visibility across teams

## Results
USV achieved significant improvements using Attio:
- 90% company adoption in under three months
- Unified view of thousands of founder and investor relationships
- Managing 100+ annual events seamlessly
- Fully automated onboarding workflows
- Hours saved daily through automation

## Key Success Factors
Attio's AI-native design enabled USV to:
- Build a CRM matching their exact business needs
- Automate complex relationship tracking
- Scale rapidly without operational constraints
- Focus on high-value tasks
- Maintain complete visibility across teams

## Related pages
- [Customer stories](https://attio.com/customers/llms.txt)
- [AI-powered features](https://attio.com/product/ai/llms.txt)
- [Seedcamp case study](https://attio.com/customers/seedcamp/llms.txt)
- [Legora case study](https://attio.com/customers/legora/llms.txt)
- [Conduit case study](https://attio.com/customers/conduit/llms.txt)