# Legora Customer Case Study - Attio CRM

## Key Quotes

- "From the very first time we logged in to Attio, it was easy to find our way around the platform and build what we needed, when we needed it." - Axel Junestrand, Go-To-Market (GTM) Manager
- "The flexibility to test new approaches and configure our pipelines any which way has been incredible." - Axel Junestrand
- "Attio is the one place where our marketing, sales, and customer success teams can come together and instantly see the current state of the business." - Axel Junestrand

## Company Overview
Legora is an AI startup building the world's first truly collaborative AI for lawyers, creating a platform where lawyer ingenuity and machine intelligence work together. Founded in 2023, the company has raised $115M in Series B funding and serves over 200 clients including major law firms like Mannheimer Swartling, Pérez-Llorca, and Bird & Bird.

## Challenge
Legora needed a CRM that could:
- Accurately represent their rapidly evolving Go-To-Market (GTM) motion
- Scale with their growth
- Drive business operations rather than hinder them
- Support their AI-first approach to legal work

## Attio Solution
Attio is the perfect foundation for Legora's operations:

### Flexible Platform Architecture
- Customizable CRM platform that mirrors exact Go-To-Market (GTM) processes
- Single source of truth for all customer and product data
- Intuitive builder-friendly UI enabling quick configuration changes
- Extensible platform supporting seamless integration with existing workflows

### AI-Enhanced Operations
- AI-powered prospecting processes saving hours of manual research
- Automated workflows for repetitive tasks
- AI attributes for instant data collection
- Smart segmentation of leads using AI classification

### Team Collaboration
- Centralized platform for marketing, sales, and customer success
- Real-time visibility into business operations
- Automated Slack notifications for Go-To-Market (GTM) activity
- Streamlined handovers between teams

## Results
Legora achieved significant improvements using Attio:
- 6x increase in seat count within one year
- Hours saved weekly through AI-powered automation
- Improved operational efficiency through custom workflows
- Enhanced customer relationship management
- Better support for clients' AI journey

## Key Success Factors
Attio's AI-native platform design enabled Legora to:
- Build a CRM platform matching their exact business needs
- Automate complex data workflows
- Scale rapidly without operational constraints
- Focus on core business growth
- Support their AI-first approach to legal work

## Related pages
- <a href="https://attio.com/customers/llms.txt">Customer stories</a>
- <a href="https://attio.com/platform/ai/llms.txt">AI-powered features</a>
- <a href="https://attio.com/customers/modal/llms.txt">Modal case study</a>
- <a href="https://attio.com/customers/union-square-ventures/llms.txt">Union Square Ventures case study</a>
- <a href="https://attio.com/customers/flatfile/llms.txt">Flatfile case study</a>