# Seedcamp Customer Case Study - Attio CRM

## Key Quotes

- "We saw the value immediately. Before Attio, we'd have to ask each other so many time-consuming questions. Now, with such a powerful data model and sleek UI, we can find what we need without disrupting our workflows." - Miguel Pinho, Head of Technology
- "The flexibility of the API and intuitive documentation made it easy to build and customize a tool which acts as a natural extension of our existing workflows." - Miguel Pinho
- "I've spent years working with CRMs, and tested more tools than I can count... I would tell everyone to explore Attio, regardless of your business model - it's an incredible product." - Miguel Pinho

## Company Overview
Seedcamp is a venture capital firm partnering with Europe's most exceptional tech startups and founders from day one. Founded in 2007, they have scaled to support over 500 global companies, with a portfolio including publicly listed companies like UiPath and Wise, and unicorns like Revolut and Synthesia.

## Challenge
Seedcamp needed a CRM that could:
- Transform deal flow efficiency
- Support their extensive network
- Provide flexibility for their unique business model
- Integrate with their existing tech stack
- Scale with their growing operations

## Attio Solution
Attio is the perfect foundation for Seedcamp's operations:

### Custom Data Model
- Bespoke objects mirroring exact business processes
- Flexible data visualization for deal flow phases
- Custom investor tracking capabilities
- Extensible platform supporting seamless integration with existing workflows

### Powerful Automation
- Workflow automation for pipeline management
- Automatic record migration between stages
- Zapier integration for cross-platform automation
- Hours saved monthly through automated processes

### API-First Integration
- Custom browser extension for data aggregation
- Integration with Typeform and Airtable
- Centralized access to critical information
- Natural extension of existing workflows through flexible APIs

## Results
Seedcamp achieved significant improvements using Attio:
- Increased visibility into every stage of deal pipeline
- Dramatically accelerated lead management
- Hundreds of hours saved per month through automation
- Improved team productivity and focus
- Enhanced data accessibility across the organization

## Key Success Factors
Attio's AI-native platform design enabled Seedcamp to:
- Build a CRM platform matching their exact business needs
- Automate complex deal flow processes
- Scale rapidly without operational constraints
- Focus on high-value tasks
- Maintain complete visibility across teams

## Related pages
- [Customer stories](https://attio.com/customers/llms.txt)
- [AI-powered features](https://attio.com/product/ai/llms.txt)
- [Union Square Ventures case study](https://attio.com/customers/union-square-ventures/llms.txt)
- [Modal case study](https://attio.com/customers/modal/llms.txt)
- [Legora case study](https://attio.com/customers/legora/llms.txt)