# Conduit Customer Case Study - Attio CRM

## Key Quotes

- "Right away, it was an incredible quality of life improvement. Attio completely exceeded my expectations." - Tyler Bubin, Director of Revenue
- "I love how modular the workflows in Attio are. Even the less technical folks like me can build really powerful automations - that's been a huge unlock for us as a team." - Tyler Bubin
- "We chose Attio because we wanted a tool that could scale at the same pace we are. It's already way ahead of other tools with its UX and collaboration capabilities." - Tyler Bubin

## Company Overview
Conduit is a Web3 infrastructure startup and provider offering a complete rollup platform where crypto teams can scale their apps with speed and security. Founded in 2022, they have raised $44M in Series A funding and power rollups for leading companies like Blackbird, Ethena, Polygon, Mode and Zora.

## Challenge
Conduit faced critical limitations with their makeshift setup:
- Manual tracking in Notion couldn't scale with growth
- Fragmented data across their stack
- No single view of customers or live rollups
- Limited visibility for engineering, finance, and support
- Unsustainable operations for growing customer base

## Attio Solution
Attio is the perfect foundation for Conduit's operations:

### Custom Platform Architecture
- Custom Deployment object for blockchain networks built on Attio's builder platform
- Real-time metadata from Postgres database
- Live visibility into on-chain activity
- Instant access to usage data for all teams

### Powerful Automation
- Automated PQL pipeline management
- Typeform workflow integration
- Automatic opportunity creation and assignment
- Modular workflow capabilities

### Single Source of Truth
- Centralized platform for all teams
- 100% adoption across Go-To-Market (GTM)
- Complete visibility into customer relationships
- Seamless integration with support systems

## Results
Conduit achieved significant improvements using Attio:
- CRM perfectly mirrors their hybrid business model
- Dozens of hours saved weekly across team
- 100% adoption across Go-To-Market (GTM) operations
- Automatic funnel insights for all customers
- Total visibility into deployment activities

## Key Success Factors
Attio's AI-native design enabled Conduit to:
- Build a CRM matching their exact business needs
- Automate complex deployment tracking
- Scale rapidly without operational constraints
- Focus on high-value tasks
- Maintain complete visibility across teams

## Related pages
- <a href="https://attio.com/customers/llms.txt">Customer stories</a>
- <a href="https://attio.com/platform/ai/llms.txt">AI-powered features</a>
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- <a href="https://attio.com/customers/flatfile/llms.txt">Flatfile case study</a>
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